Naturipe Farms
About Naturipe Farms
Naturipe Farms is a grower‑owned producer of wholesome, good‑for‑you fresh berries, nurtured by working family farmers. From small family homesteads to large estates, our growers are defined by their care for nature. At Naturipe®, sustainability is the foundation of every decision we make and is a priority in all aspects of our company and farming operations across the globe.
Description As a Category Analyst, you will be at the forefront of transforming data into actionable category insights that drive key performance indicators. You will collaborate with the Naturipe Farms sales and marketing teams to deliver strategic solutions by leveraging Scintilla, planning tools, and other data platforms. Ultimately, you’ll be the expert we look to for turning Scintilla data into meaningful insights that empower our team to execute successful retail strategies and elevate performance across the board.
What you will accomplish
Using your prior experience, you'll leverage Scintilla and other syndicated data resources (Circana) to provide category recommendations and analyses for our Naturipe Farms team
Translate category management priorities to actionable initiatives for Naturipe Farms
Work collaboratively to develop innovative and insightful content to drive category growth
Provide category insights support, reporting and develop scorecards for Naturipe Farms Team
Monitor and analyze category, competition, and consumer market data to proactively identify business opportunities and develop actionable category insights.
Support and align with the marketing team, Naturipe Farms Sales, and Finance in terms of producing monthly, quarterly, and retail execution ROI
This should describe you
2-3 years relevant experience preferred; Produce or CPG Foods experience is a plus
Prior category management or insights role preferred
Syndicated data required; Scintilla experience preferred (e.g., Kroger 84.51 / on Demand or Circana)
Solid MS Office skills, especially Excel & PowerPoint
Able to turn data into a story that guides us to selling narratives
Interpersonal skills to build solid relationships internally and externally and influence customers
Strategic and proactive thinking to develop category strategies and translate them into KPIs and objectives
Management presentation competencies to effectively present key category insights to senior leadership
Proactive, initiative‑taking orientation
Desire to build a successful career with a growing company
Excellent written, oral, and presentation skills
15%-20% travel required for customer, internal team meetings, and industry events
You are happy in a hybrid role (3 days a week in office – Salinas location only) and could also be remote if you’re from Grand Junction, MI or Bentonville, AK
Here’s Who You’ll Work With This role reports to an amazing Head of Category Management and rolls up to the VP of Marketing, but you will also work closely with the other super talented members of the marketing team and the Walmart sales team. Your contributions will help shape data integration, dashboard management, and the development of impactful category analytics and support the sales growth goal of the Walmart account.
Benefits And Perks Medical, Dental, Vision insurance. Flexible Spend accounts, Life benefits, short and long term disability, generous 401(k) plan with company match, and a generous time‑off program.
Here’s How You Can Introduce Yourself Please apply with your resume and salary goals.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Food and Beverage Services
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Description As a Category Analyst, you will be at the forefront of transforming data into actionable category insights that drive key performance indicators. You will collaborate with the Naturipe Farms sales and marketing teams to deliver strategic solutions by leveraging Scintilla, planning tools, and other data platforms. Ultimately, you’ll be the expert we look to for turning Scintilla data into meaningful insights that empower our team to execute successful retail strategies and elevate performance across the board.
What you will accomplish
Using your prior experience, you'll leverage Scintilla and other syndicated data resources (Circana) to provide category recommendations and analyses for our Naturipe Farms team
Translate category management priorities to actionable initiatives for Naturipe Farms
Work collaboratively to develop innovative and insightful content to drive category growth
Provide category insights support, reporting and develop scorecards for Naturipe Farms Team
Monitor and analyze category, competition, and consumer market data to proactively identify business opportunities and develop actionable category insights.
Support and align with the marketing team, Naturipe Farms Sales, and Finance in terms of producing monthly, quarterly, and retail execution ROI
This should describe you
2-3 years relevant experience preferred; Produce or CPG Foods experience is a plus
Prior category management or insights role preferred
Syndicated data required; Scintilla experience preferred (e.g., Kroger 84.51 / on Demand or Circana)
Solid MS Office skills, especially Excel & PowerPoint
Able to turn data into a story that guides us to selling narratives
Interpersonal skills to build solid relationships internally and externally and influence customers
Strategic and proactive thinking to develop category strategies and translate them into KPIs and objectives
Management presentation competencies to effectively present key category insights to senior leadership
Proactive, initiative‑taking orientation
Desire to build a successful career with a growing company
Excellent written, oral, and presentation skills
15%-20% travel required for customer, internal team meetings, and industry events
You are happy in a hybrid role (3 days a week in office – Salinas location only) and could also be remote if you’re from Grand Junction, MI or Bentonville, AK
Here’s Who You’ll Work With This role reports to an amazing Head of Category Management and rolls up to the VP of Marketing, but you will also work closely with the other super talented members of the marketing team and the Walmart sales team. Your contributions will help shape data integration, dashboard management, and the development of impactful category analytics and support the sales growth goal of the Walmart account.
Benefits And Perks Medical, Dental, Vision insurance. Flexible Spend accounts, Life benefits, short and long term disability, generous 401(k) plan with company match, and a generous time‑off program.
Here’s How You Can Introduce Yourself Please apply with your resume and salary goals.
Seniority level Entry level
Employment type Full‑time
Job function Marketing and Sales
Industries Food and Beverage Services
#J-18808-Ljbffr