SkinScience Medical Spa
Job Title
Marketing Manager
Location In-House. Clinics located in Pleasant Hill, Martinez, Brentwood, Larkspur and Santa Rosa
Employment Type Full-Time
Reports To Owner / Medical Directors & Director of Operations
About SkinScience SkinScience Medical Aesthetics is a boutique, women-owned and operated medical aesthetic practice. We are dedicated to helping clients look and feel their best through safe, effective, and personalized aesthetic treatments, in a warm, professional, and down-to-earth environment.
Position Summary The Marketing Manager will oversee all aspects of marketing, branding, and client communications to drive growth, increase brand awareness, and ensure a consistent, high-quality patient experience. This role combines strategy, creativity, and hands‑on execution; ideal for someone who thrives in a small, fast‑paced medical aesthetics environment.
Key Responsibilities Marketing Strategy & Planning
Develop and execute a comprehensive annual marketing plan aligned with the clinic’s growth goals and metrics.
Manage marketing budgets and track ROI for all campaigns.
Conduct market research to identify new opportunities, trends, and competitive positioning.
Lead and coordinate special marketing initiatives such as large‑scale mergers, rebranding efforts, or business expansion projects — ensuring smooth brand transitions and consistent messaging across all platforms.
Digital Marketing & Online Presence
Oversee the clinic’s website, ensuring content is current, SEO‑optimized, and user‑friendly.
Manage social media coordinator and assist with strategy on all social platforms (Instagram, Facebook, TikTok, etc.) — including content creation, posting, engagement, and analytics.
Plan and execute digital ad campaigns (Google Ads, Meta Ads) to drive leads and bookings.
Monitor online reviews and manage reputation on platforms such as Google and Yelp.
Content Creation & Branding
Create visually appealing and educational content (photos, videos, blogs, email newsletters) to promote treatments, events, and promotions.
Collaborate with the clinical team to develop before‑and‑after photo campaigns and patient success stories.
Maintain consistent brand voice, tone, and aesthetic across all marketing materials.
Client Engagement & Retention
Plan in‑clinic events, open houses, pop‑up events and promotional campaigns to attract new clients and reward loyal members.
Implement and monitor CRM and email marketing strategies to enhance patient retention.
Analyze client feedback and booking patterns to optimize marketing initiatives.
Partnerships & Community Outreach
Build relationships with local businesses, influencers, and media to expand brand reach.
Coordinate sponsorships, collaborations, and referral programs.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
3+ years of marketing experience, preferably in medical aesthetics, beauty, wellness, healthcare, or luxury brands.
Strong knowledge of digital marketing tools (Meta Ads Manager, Google Ads, SEO, Canva, etc.).
Excellent written and verbal communication skills.
Creative eye for design and content aesthetics.
Experience managing or supporting a rebranding initiative, clinic merger, or multi‑location marketing integration is highly desirable.
Ability to manage multiple projects independently and meet deadlines.
Understanding of compliance and ethical marketing in the medical field is a plus.
Key Attributes
Passion for aesthetics and wellness.
Results‑driven, proactive, and detail‑oriented.
Collaborative team player who can also work independently.
Innovative thinker who stays on top of industry trends.
Culture‑Driven: Embodies a warm, inclusive, uplifting team culture that reflects our client‑first, down‑to‑earth and community‑focused values.
Compensation & Benefits
Annual Salary Range from $100,000 – $150,000 based on experience and performance.
Health benefits
PTO and Sick Time
401K
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Location In-House. Clinics located in Pleasant Hill, Martinez, Brentwood, Larkspur and Santa Rosa
Employment Type Full-Time
Reports To Owner / Medical Directors & Director of Operations
About SkinScience SkinScience Medical Aesthetics is a boutique, women-owned and operated medical aesthetic practice. We are dedicated to helping clients look and feel their best through safe, effective, and personalized aesthetic treatments, in a warm, professional, and down-to-earth environment.
Position Summary The Marketing Manager will oversee all aspects of marketing, branding, and client communications to drive growth, increase brand awareness, and ensure a consistent, high-quality patient experience. This role combines strategy, creativity, and hands‑on execution; ideal for someone who thrives in a small, fast‑paced medical aesthetics environment.
Key Responsibilities Marketing Strategy & Planning
Develop and execute a comprehensive annual marketing plan aligned with the clinic’s growth goals and metrics.
Manage marketing budgets and track ROI for all campaigns.
Conduct market research to identify new opportunities, trends, and competitive positioning.
Lead and coordinate special marketing initiatives such as large‑scale mergers, rebranding efforts, or business expansion projects — ensuring smooth brand transitions and consistent messaging across all platforms.
Digital Marketing & Online Presence
Oversee the clinic’s website, ensuring content is current, SEO‑optimized, and user‑friendly.
Manage social media coordinator and assist with strategy on all social platforms (Instagram, Facebook, TikTok, etc.) — including content creation, posting, engagement, and analytics.
Plan and execute digital ad campaigns (Google Ads, Meta Ads) to drive leads and bookings.
Monitor online reviews and manage reputation on platforms such as Google and Yelp.
Content Creation & Branding
Create visually appealing and educational content (photos, videos, blogs, email newsletters) to promote treatments, events, and promotions.
Collaborate with the clinical team to develop before‑and‑after photo campaigns and patient success stories.
Maintain consistent brand voice, tone, and aesthetic across all marketing materials.
Client Engagement & Retention
Plan in‑clinic events, open houses, pop‑up events and promotional campaigns to attract new clients and reward loyal members.
Implement and monitor CRM and email marketing strategies to enhance patient retention.
Analyze client feedback and booking patterns to optimize marketing initiatives.
Partnerships & Community Outreach
Build relationships with local businesses, influencers, and media to expand brand reach.
Coordinate sponsorships, collaborations, and referral programs.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
3+ years of marketing experience, preferably in medical aesthetics, beauty, wellness, healthcare, or luxury brands.
Strong knowledge of digital marketing tools (Meta Ads Manager, Google Ads, SEO, Canva, etc.).
Excellent written and verbal communication skills.
Creative eye for design and content aesthetics.
Experience managing or supporting a rebranding initiative, clinic merger, or multi‑location marketing integration is highly desirable.
Ability to manage multiple projects independently and meet deadlines.
Understanding of compliance and ethical marketing in the medical field is a plus.
Key Attributes
Passion for aesthetics and wellness.
Results‑driven, proactive, and detail‑oriented.
Collaborative team player who can also work independently.
Innovative thinker who stays on top of industry trends.
Culture‑Driven: Embodies a warm, inclusive, uplifting team culture that reflects our client‑first, down‑to‑earth and community‑focused values.
Compensation & Benefits
Annual Salary Range from $100,000 – $150,000 based on experience and performance.
Health benefits
PTO and Sick Time
401K
#J-18808-Ljbffr