TikTok
PGC Program Operation Manager - TikTok LIVE
TikTok, Los Angeles, California, United States, 90079
2 days ago Be among the first 25 applicants
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Responsibilities The TikTok LIVE team’s mission is to work hand‑in‑hand with creators & influencers, creator networks/agencies, and partnership organizations to create an environment that brings communities together in real time. The BR/Latam Marketing and Content Programming Manager will work across North America and South America’s LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
Responsible for high quality live entertainment content growth through official programming, to bring more creativity and value to TikTok Live.
Design and execute scalable growth strategies, based on deeply understanding the entertainment content ecosystem, creator and brand needs.
Conduct research on entertainment industries worldwide to discover new opportunities.
Drive cross‑functional integration with regional creator management, creator network management, enablement, and campaign teams alongside central product and governance teams to build mutual goals and reduce execution friction.
Develop processes, best practices, and templates that allow us to replicate professionally generated content (PGC) show successes across the region.
Leverage data and report on content and program successes.
Qualifications Minimum Qualifications
5+ years of experience in internet content platform companies, being insightful in content trends worldwide.
Experience in content programming, creator management, influencer marketing and demonstrated ability to rapidly scale existing business models.
Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results.
Experience in project and program management with a history of successful execution of strategic initiatives.
Ability to work independently and time manage multiple sensitive and high‑profile initiatives; motivated by results and impact.
Preferred Qualifications
Familiar with creator and brand operation.
Strong influencer marketing experience working with brands.
Knowledge in live‑streaming and short video.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work toward every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation Description (Annually): $104,712 – $192,534. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location.
Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
The company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Get AI-powered advice on this job and more exclusive features.
Responsibilities The TikTok LIVE team’s mission is to work hand‑in‑hand with creators & influencers, creator networks/agencies, and partnership organizations to create an environment that brings communities together in real time. The BR/Latam Marketing and Content Programming Manager will work across North America and South America’s LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
Responsible for high quality live entertainment content growth through official programming, to bring more creativity and value to TikTok Live.
Design and execute scalable growth strategies, based on deeply understanding the entertainment content ecosystem, creator and brand needs.
Conduct research on entertainment industries worldwide to discover new opportunities.
Drive cross‑functional integration with regional creator management, creator network management, enablement, and campaign teams alongside central product and governance teams to build mutual goals and reduce execution friction.
Develop processes, best practices, and templates that allow us to replicate professionally generated content (PGC) show successes across the region.
Leverage data and report on content and program successes.
Qualifications Minimum Qualifications
5+ years of experience in internet content platform companies, being insightful in content trends worldwide.
Experience in content programming, creator management, influencer marketing and demonstrated ability to rapidly scale existing business models.
Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results.
Experience in project and program management with a history of successful execution of strategic initiatives.
Ability to work independently and time manage multiple sensitive and high‑profile initiatives; motivated by results and impact.
Preferred Qualifications
Familiar with creator and brand operation.
Strong influencer marketing experience working with brands.
Knowledge in live‑streaming and short video.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work toward every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request .
Job Information Compensation Description (Annually): $104,712 – $192,534. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location.
Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
The company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
#J-18808-Ljbffr