Hearst Health
The Opportunity
Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities. You will own the go‑to‑market strategy, messaging, positioning, and enablement for one or more product lines within HCHB’s portfolio.
What You Will Do
Go‑to‑Market Planning & Execution: Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives.
Define target markets, audience segments, and positioning strategies for assigned product areas.
Manage product launch timelines, messaging, and asset creation to ensure market readiness.
Messaging & Positioning: Develop clear, differentiated messaging frameworks and value propositions for each product line, translating complex capabilities into benefit‑focused narratives that align with HCHB’s brand and audience pain points.
Collaborate with content and digital teams to ensure consistency across the website, campaigns, and collateral.
Sales Enablement: Create product one‑pagers, battlecards, demos, pitch decks, and ROI tools to help Sales articulate value and differentiation; conduct enablement sessions and develop on‑demand resources for Sales and Customer Success teams.
Gather feedback from field teams to continuously improve messaging and objection handling.
Market Intelligence & Insights: Research market trends, buyer behavior, and competitive positioning in home health, hospice, and post‑acute care; provide insights to influence product roadmap prioritization and marketing campaigns; maintain competitive battlecards and analysis to support Sales and Product strategy.
Product Adoption & Customer Advocacy: Partner with Customer Success to develop adoption campaigns, feature spotlights, and user stories; identify and develop customer champions and case studies; track product adoption metrics and use insights to shape future go‑to‑market efforts.
Cross‑Functional Collaboration: Work closely with Product Management on roadmap visibility, release planning, and customer validation; partner with the Demand Generation team to ensure product messaging is integrated into campaigns; collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership.
What You Bring Education
Bachelor’s degree in Marketing, Business, Communications, or related field required.
MBA or advanced degree preferred but not required.
Experience
5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology.
At least 3 years in a dedicated product marketing role.
Experience developing and executing go‑to‑market plans for enterprise or mid‑market software.
Strong understanding of buyer journeys, persona development, and competitive positioning.
Familiarity with healthcare workflows, particularly home health or hospice, is a strong plus.
Skills & Competencies
Excellent written, verbal, and storytelling skills.
Strong project management and cross‑functional collaboration skills.
Analytical mindset – able to use data to validate messaging and measure impact.
Creative thinker who can balance strategic planning with tactical execution.
Comfortable presenting to internal teams, executives, and customers.
Key Performance Indicators (KPIs)
On‑time, successful product launches with measurable adoption and engagement.
Growth in marketing‑sourced and influenced pipeline for assigned product areas.
Improved sales enablement effectiveness (win rates, usage of PMM collateral).
Increased awareness and understanding of product value among target personas.
About Us Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare software development, providing cloud‑based solutions for clinical, operational, and financial improvement of home care, hospice, and personal care agencies across the United States. We are dedicated to improving patient care through innovative technology.
HCHB requires all applicants to be US citizens or have a green card allowing them to work in the US without being subject to export control restrictions.
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What You Will Do
Go‑to‑Market Planning & Execution: Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives.
Define target markets, audience segments, and positioning strategies for assigned product areas.
Manage product launch timelines, messaging, and asset creation to ensure market readiness.
Messaging & Positioning: Develop clear, differentiated messaging frameworks and value propositions for each product line, translating complex capabilities into benefit‑focused narratives that align with HCHB’s brand and audience pain points.
Collaborate with content and digital teams to ensure consistency across the website, campaigns, and collateral.
Sales Enablement: Create product one‑pagers, battlecards, demos, pitch decks, and ROI tools to help Sales articulate value and differentiation; conduct enablement sessions and develop on‑demand resources for Sales and Customer Success teams.
Gather feedback from field teams to continuously improve messaging and objection handling.
Market Intelligence & Insights: Research market trends, buyer behavior, and competitive positioning in home health, hospice, and post‑acute care; provide insights to influence product roadmap prioritization and marketing campaigns; maintain competitive battlecards and analysis to support Sales and Product strategy.
Product Adoption & Customer Advocacy: Partner with Customer Success to develop adoption campaigns, feature spotlights, and user stories; identify and develop customer champions and case studies; track product adoption metrics and use insights to shape future go‑to‑market efforts.
Cross‑Functional Collaboration: Work closely with Product Management on roadmap visibility, release planning, and customer validation; partner with the Demand Generation team to ensure product messaging is integrated into campaigns; collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership.
What You Bring Education
Bachelor’s degree in Marketing, Business, Communications, or related field required.
MBA or advanced degree preferred but not required.
Experience
5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology.
At least 3 years in a dedicated product marketing role.
Experience developing and executing go‑to‑market plans for enterprise or mid‑market software.
Strong understanding of buyer journeys, persona development, and competitive positioning.
Familiarity with healthcare workflows, particularly home health or hospice, is a strong plus.
Skills & Competencies
Excellent written, verbal, and storytelling skills.
Strong project management and cross‑functional collaboration skills.
Analytical mindset – able to use data to validate messaging and measure impact.
Creative thinker who can balance strategic planning with tactical execution.
Comfortable presenting to internal teams, executives, and customers.
Key Performance Indicators (KPIs)
On‑time, successful product launches with measurable adoption and engagement.
Growth in marketing‑sourced and influenced pipeline for assigned product areas.
Improved sales enablement effectiveness (win rates, usage of PMM collateral).
Increased awareness and understanding of product value among target personas.
About Us Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare software development, providing cloud‑based solutions for clinical, operational, and financial improvement of home care, hospice, and personal care agencies across the United States. We are dedicated to improving patient care through innovative technology.
HCHB requires all applicants to be US citizens or have a green card allowing them to work in the US without being subject to export control restrictions.
#J-18808-Ljbffr