Tailored Management
Title: Product Marketing Manager
Location: Remote
Duration: 7 + Months possibility of extension
Pay: $100-120/hr
Overview:
The Product Marketing Manager for Commerce plays a key role in launching Afterpay features that influence the expansion of our network and credit access. Youll connect customer insights to product strategy, craft compelling narratives around new and existing features, and execute go-to-market plans that drive adoption and engagement.
This role sits at the intersection of Product, Brand, and Growth Marketing, helping to ensure our product experiences and marketing touchpoints work seamlessly together to drive measurable business outcomes.
Key Responsibilities
Product Positioning & Messaging
Develop clear and differentiated product positioning and messaging for Afterpay.
Translate complex product capabilities into simple, customer-centered stories and benefits.
Partner with Brand Strategy and Creative to ensure product narratives are reflected in marketing and product surfaces.
Go-to-Market Strategy & Execution
Support go-to-market planning for new features and product launches, including value proposition development, key messaging, and channel strategy.
Collaborate with Product Managers to define launch goals, success metrics, and customer segments.
Partner with Channel Marketing teams (e.g., Lifecycle, Social, CRM, Paid) to execute launch campaigns that drive awareness and usage.
Coordinate campaign reporting and learnings to inform future go-to-market efforts.
Insights & Customer Understanding
Work closely with Research and Data Science to uncover customer needs and identify product growth opportunities.
Analyze qualitative and quantitative data to inform positioning, messaging, and channel mix.
Synthesize insights and advocate for customer perspectives within product development discussions.
Cross-Functional Collaboration
Act as the connective tissue between Product, Brand, and Marketing to ensure cohesive communication and execution.
Help align stakeholders on marketing priorities and product timelines.
Partner with Growth Marketing and Lifecycle teams to identify opportunities to drive ongoing engagement post-launch.
Measurement & Optimization
Define and track KPIs tied to product adoption and engagement.
Partner with Analytics and Finance to measure campaign performance and assess marketing ROI.
Iterate on messaging and tactics based on performance insights.
Qualifications
#TMN
Location: Remote
Duration: 7 + Months possibility of extension
Pay: $100-120/hr
Overview:
The Product Marketing Manager for Commerce plays a key role in launching Afterpay features that influence the expansion of our network and credit access. Youll connect customer insights to product strategy, craft compelling narratives around new and existing features, and execute go-to-market plans that drive adoption and engagement.
This role sits at the intersection of Product, Brand, and Growth Marketing, helping to ensure our product experiences and marketing touchpoints work seamlessly together to drive measurable business outcomes.
Key Responsibilities
Product Positioning & Messaging
Develop clear and differentiated product positioning and messaging for Afterpay.
Translate complex product capabilities into simple, customer-centered stories and benefits.
Partner with Brand Strategy and Creative to ensure product narratives are reflected in marketing and product surfaces.
Go-to-Market Strategy & Execution
Support go-to-market planning for new features and product launches, including value proposition development, key messaging, and channel strategy.
Collaborate with Product Managers to define launch goals, success metrics, and customer segments.
Partner with Channel Marketing teams (e.g., Lifecycle, Social, CRM, Paid) to execute launch campaigns that drive awareness and usage.
Coordinate campaign reporting and learnings to inform future go-to-market efforts.
Insights & Customer Understanding
Work closely with Research and Data Science to uncover customer needs and identify product growth opportunities.
Analyze qualitative and quantitative data to inform positioning, messaging, and channel mix.
Synthesize insights and advocate for customer perspectives within product development discussions.
Cross-Functional Collaboration
Act as the connective tissue between Product, Brand, and Marketing to ensure cohesive communication and execution.
Help align stakeholders on marketing priorities and product timelines.
Partner with Growth Marketing and Lifecycle teams to identify opportunities to drive ongoing engagement post-launch.
Measurement & Optimization
Define and track KPIs tied to product adoption and engagement.
Partner with Analytics and Finance to measure campaign performance and assess marketing ROI.
Iterate on messaging and tactics based on performance insights.
Qualifications
- 57 years of experience in product marketing, integrated marketing, or go-to-market strategy, ideally within consumer tech or fintech.
- Experience supporting product launches and developing go-to-market plans across multiple channels.
- Strong ability to translate complex product features into clear, customer-oriented messaging.
- Data-informed mindset with comfort analyzing both qualitative and quantitative insights.
- Excellent cross-functional communication and collaboration skills; able to build trust across teams.
- Experience working closely with Product Managers, Designers, and Analysts.
- Organized and proactive, with strong attention to detail and ability to manage competing priorities.
- Passion for understanding customer needs and helping teams bring valuable products to market.
#TMN