The Wonderful Company
AVP, Marketing FIJI Water
The Wonderful Company, Los Angeles, California, United States, 90079
Responsibilities
Lead the effort to drive brand awareness, customer demand, and brand preference for FIJI Water by leading the overall brand and trade marketing strategies
Engage customers through the conception and implementation of marketing campaigns, promotions, and trade marketing programs (including Retail and On Premise activations), merchandising services, sponsorships, and market research
Build strong relationships with the Retail and On Premise sales teams and participate actively in customer‑facing activities and meetings
Develop, maintain, and consistently communicate compelling brand positions and USPs
Demonstrate discipline in providing creative direction and ensure creative and programming alignment with the brand’s target audiences and opportunities
Utilize category and consumer insights to identify growth opportunities and new product development to successfully bring new profitable branded products to market
Timely and efficiently communicate the marketing programs to the sales teams and other departments
Oversee the PR & Events strategy to ensure brand consistency
Prepare and monitor the annual budget for the brand marketing department
Run the annual brand planning process: set a brand planning calendar, coordinate cross‑functional activities and planning processes, manage timelines and ensure timely completion of all deliverables
Work closely with the Direct‑to‑Consumer team to ensure strategies and creative align with brand standards and share a cohesive brand voice in all other marketing strategies and communications
Own the relationship with the in‑house creative agency’s activities/projects, providing direction for all necessary marketing/creative material produced internally or externally; ensure consistent creative execution and positioning and development of integrated campaigns
Manage a team of 3 direct reports (total team size 9); ensure career‑development goals are met for each direct report
Qualifications
MBA plus 10 years in a senior level brand management role or consumer marketing within CPG; food or beverage experience is a plus
Solid understanding of media advertising, digital marketing, consumer promotions, POS marketing, PR, sales promotions, and trade marketing
Strong cross‑functional project management skills, including leading new product‑development/innovation efforts
Excellent written and oral communication and presentation skills
Strong analytical skills and attention to detail
Exceptional sense of urgency with strong aptitude for learning and problem‑solving
Advanced Excel and MS PowerPoint skills required
Pay Range: $210,000 - $240,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Benefits
Thriving Wellness Community: Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility to secure your financial future and including :
24/7 online physician consultations
Virtual mental health resources
Life coaching
Engaging employee community groups
Cash rewards for healthy habits and fitness reimbursements
Library of on‑demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources such as People Manager and leadership training webinars and eLearning courses
Empowering Mentorship Program: Connect with colleagues through our company‑wide mentorship program to share goals, overcome challenges, and drive your career forward
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace
Building a Healthy Society: To date, our co‑Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education, health, and wellness community development and sustainability initiatives across California’s Central Valley, Fiji, and the 2025 Wonderful ranked as #1 in PEOPLE's 100 Companies That Care list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit
Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company‑provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information
Remote Work: No
Employment Type: Full‑time
Key Skills
Presentation Skills
Risk Management
Financial Services
IFRS
Banking
Pricing
Analysis Skills
Securities Law
Investment Banking
Relationship Management
Strategic Planning
Leadership Experience
Experience: years
Vacancy: 1
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Lead the effort to drive brand awareness, customer demand, and brand preference for FIJI Water by leading the overall brand and trade marketing strategies
Engage customers through the conception and implementation of marketing campaigns, promotions, and trade marketing programs (including Retail and On Premise activations), merchandising services, sponsorships, and market research
Build strong relationships with the Retail and On Premise sales teams and participate actively in customer‑facing activities and meetings
Develop, maintain, and consistently communicate compelling brand positions and USPs
Demonstrate discipline in providing creative direction and ensure creative and programming alignment with the brand’s target audiences and opportunities
Utilize category and consumer insights to identify growth opportunities and new product development to successfully bring new profitable branded products to market
Timely and efficiently communicate the marketing programs to the sales teams and other departments
Oversee the PR & Events strategy to ensure brand consistency
Prepare and monitor the annual budget for the brand marketing department
Run the annual brand planning process: set a brand planning calendar, coordinate cross‑functional activities and planning processes, manage timelines and ensure timely completion of all deliverables
Work closely with the Direct‑to‑Consumer team to ensure strategies and creative align with brand standards and share a cohesive brand voice in all other marketing strategies and communications
Own the relationship with the in‑house creative agency’s activities/projects, providing direction for all necessary marketing/creative material produced internally or externally; ensure consistent creative execution and positioning and development of integrated campaigns
Manage a team of 3 direct reports (total team size 9); ensure career‑development goals are met for each direct report
Qualifications
MBA plus 10 years in a senior level brand management role or consumer marketing within CPG; food or beverage experience is a plus
Solid understanding of media advertising, digital marketing, consumer promotions, POS marketing, PR, sales promotions, and trade marketing
Strong cross‑functional project management skills, including leading new product‑development/innovation efforts
Excellent written and oral communication and presentation skills
Strong analytical skills and attention to detail
Exceptional sense of urgency with strong aptitude for learning and problem‑solving
Advanced Excel and MS PowerPoint skills required
Pay Range: $210,000 - $240,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Benefits
Thriving Wellness Community: Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility to secure your financial future and including :
24/7 online physician consultations
Virtual mental health resources
Life coaching
Engaging employee community groups
Cash rewards for healthy habits and fitness reimbursements
Library of on‑demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources such as People Manager and leadership training webinars and eLearning courses
Empowering Mentorship Program: Connect with colleagues through our company‑wide mentorship program to share goals, overcome challenges, and drive your career forward
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace
Building a Healthy Society: To date, our co‑Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education, health, and wellness community development and sustainability initiatives across California’s Central Valley, Fiji, and the 2025 Wonderful ranked as #1 in PEOPLE's 100 Companies That Care list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit
Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company‑provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information
Remote Work: No
Employment Type: Full‑time
Key Skills
Presentation Skills
Risk Management
Financial Services
IFRS
Banking
Pricing
Analysis Skills
Securities Law
Investment Banking
Relationship Management
Strategic Planning
Leadership Experience
Experience: years
Vacancy: 1
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