Ketone
Growth Manager
Ketone-IQ is High Performance Energy. We're changing the way people fuel and rapidly expanding as we lead the ketone movement. We're hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You'll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.
The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You'll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.
Job Responsibilities Strategy & Ownership
Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
Maintain 90%+ Buy Box ownership with proactive protection tactics
Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
Test emerging formats ( Brand Video, DSP, Posts, CTV)
Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)
Ads & Incrementality
Own full Amazon ad stack : budgeting, campaign structure, reporting
Lead incrementality testing (geo holdouts, suppression, survey lift)
Partner with DTC team on spend pacing, CAC alignment, and attribution
Track and manage ASIN health and keyword rank
Conversion Rate Optimization (CRO)
Audit and optimize listings (titles, bullets, gallery, A+ content)
Manage Premium A+ and branded store design
Monitor PDP CVR, run systematic CRO experiments
Operational & Legal Collaboration
Align with Finance on inventory and demand forecasting
Coordinate reseller takedowns and MAP enforcement with Legal
Guide catalog and SKU expansion
Success Metrics
Maintain 90%+ Buy Box retention
CAC efficiency across branded and prospecting
Improve PDP CVR and rank top 5 for priority terms
Execute 2+ incrementality tests within first 90 days
Demonstrate Amazon as an incremental layer to DTC
Tools
Jungle Scout
Amazon Ads Console
Sponsored Video, DSP, Posts, and CTV
Qualifications and Experience
Proven Amazon operators with P&L accountability, OR
Proven ownership of large-scale Amazon ad budgets ($500K+ / month) with CAC / nCAC accountability.
Elite generalists / consultants (e.g. MBA, top-tier consulting background)
#J-18808-Ljbffr
The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You'll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.
Job Responsibilities Strategy & Ownership
Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
Maintain 90%+ Buy Box ownership with proactive protection tactics
Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
Test emerging formats ( Brand Video, DSP, Posts, CTV)
Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)
Ads & Incrementality
Own full Amazon ad stack : budgeting, campaign structure, reporting
Lead incrementality testing (geo holdouts, suppression, survey lift)
Partner with DTC team on spend pacing, CAC alignment, and attribution
Track and manage ASIN health and keyword rank
Conversion Rate Optimization (CRO)
Audit and optimize listings (titles, bullets, gallery, A+ content)
Manage Premium A+ and branded store design
Monitor PDP CVR, run systematic CRO experiments
Operational & Legal Collaboration
Align with Finance on inventory and demand forecasting
Coordinate reseller takedowns and MAP enforcement with Legal
Guide catalog and SKU expansion
Success Metrics
Maintain 90%+ Buy Box retention
CAC efficiency across branded and prospecting
Improve PDP CVR and rank top 5 for priority terms
Execute 2+ incrementality tests within first 90 days
Demonstrate Amazon as an incremental layer to DTC
Tools
Jungle Scout
Amazon Ads Console
Sponsored Video, DSP, Posts, and CTV
Qualifications and Experience
Proven Amazon operators with P&L accountability, OR
Proven ownership of large-scale Amazon ad budgets ($500K+ / month) with CAC / nCAC accountability.
Elite generalists / consultants (e.g. MBA, top-tier consulting background)
#J-18808-Ljbffr