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Ashley Global Retail

Brand Experience Coordinator

Ashley Global Retail, Tampa, Florida, us, 33646

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About Us Ashley is America's largest furniture manufacturer and a global retail leader. We’ve been committed to delivering beautiful, quality home furnishings at an accessible price point for over 75 years. Now, we're evolving our brand to meet the changing lifestyles of today's consumers. This is an exciting time to join the team and make a real impact. You'll be part of a transformation, working with passionate professionals who are reshaping an industry and creating meaningful connections between our products and the lives they enhance.

Position Summary The

Coordinator, Brand Experience , provides essential support to Ashley's brand marketing team, assisting with the coordination and execution of PR campaigns, experiential activations, and philanthropic partnerships. This role focuses on operational support, project coordination, and administrative excellence, ensuring that brand experience initiatives run smoothly while building foundational skills in public relations, event management, and community engagement that support Ashley's cultural relevance and brand transformation goals.

Why This Role Matters Ashley's brand experience success depends on meticulous coordination, organized execution, and attention to detail across multiple concurrent initiatives. This role provides critical operational support that ensures all tactical elements are managed efficiently and effectively. As Ashley builds its cultural presence, this position ensures that no detail is overlooked and that all brand experience touchpoints reflect the quality and professionalism that enhances Ashley's reputation and supports the team's ability to deliver impactful brand experiences.

Key Responsibilities Public Relations Support

Assist with coordination of PR campaigns, including scheduling, logistics management, and materials preparation.

Support day‑to‑day communication coordination with Ashley's PR agency of record and media contacts.

Help compile and distribute press releases, media kits, and editorial content under senior team guidance.

Assist with media monitoring activities, tracking coverage mentions, and maintaining organized media databases.

Support branded editorial partnerships by coordinating timelines, deliverables, and communication workflows.

Help maintain media contact databases and press coverage tracking systems.

Experiential Activation Coordination

Assist with logistics coordination for experiential activations, including venue research, vendor coordination, and timeline management.

Support event planning activities such as supplier coordination, material shipping, and on‑site setup assistance.

Help coordinate integration activities between experiential activations and social media, PR, and digital marketing teams.

Assist with post‑activation data collection and reporting compilation under senior team guidance.

Support creation and maintenance of activation planning templates and process documentation.

Philanthropic Partnerships

Assist with coordination of philanthropic initiatives and charitable partnerships under Purpose team and manager guidance.

Support logistics coordination for charitable events, volunteer programs, and community service activations.

Help track and compile data for philanthropic partnership outcome reporting.

Assist with communication coordination between internal teams and nonprofit partners.

Support maintenance of philanthropic partnership databases and documentation systems.

Operational Support

Maintain organized project files, timelines, and deliverable tracking across multiple concurrent initiatives.

Assist with budget tracking, invoice processing, and expense management under manager supervision.

Support vendor coordination activities including scheduling, communication, and performance tracking.

Help maintain process documentation and contribute to workflow optimization efforts.

Assist with calendar management, meeting coordination, and internal communication support.

Cross-Functional Coordination

Support communication and coordination between Creative, Social, Merchandising, Interior Design, and eCommerce teams.

Help coordinate timeline management and deliverable tracking across multiple departments.

Support Legal team coordination for contract reviews and compliance documentation.

Assist with Finance coordination for budget tracking and vendor management activities.

Qualifications

1+ years in marketing coordination, public relations, event planning, or related administrative roles.

Experience with project coordination, administrative support, and multi‑tasking in fast‑paced environments.

Strong organizational skills with attention to detail and ability to manage multiple tasks simultaneously.

Excellent written and verbal communication skills with experience in professional business environments.

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Experience in retail, lifestyle, or consumer brands preferred.

Ability to work collaboratively in team environments.

Flexibility to assist with event support and occasional travel as needed.

Our Core Values

Honesty & Integrity

Continuous Improvement/Operational Excellence

Dirty Fingernail

Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our Corporate Social Responsibility information page:

Corporate Social Responsibility We are an equal opportunity employer and provide a drug‑free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing

Industries

Furniture and Home Furnishings Manufacturing

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