Siemens Healthineers
Global Marketing Manager, Atellica Assays Chronic Diseases (Remote)
Siemens Healthineers, Reno, Nevada, United States, 89550
Global Marketing Manager, Atellica Assays Chronic Disease
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
Siemens Healthineers is a global leader in medical technology, dedicated to improving patient outcomes through innovative solutions in laboratory diagnostics.
Our Diagnostics portfolio includes a comprehensive range of in‑vitro diagnostic products and services, supporting healthcare providers across diverse clinical settings, from centralized reference and hospital laboratories to emergency departments, and physician offices. We serve a broad range of diagnostics disciplines, including immunochemistry, hematology, coagulation, urinalysis, and blood gas analysis.
At Siemens Healthineers, our mission is to empower healthcare professionals with accurate, timely, and actionable insights that support better clinical decisions and ultimately improve patient care.
As part of our expanding Global Marketing Organization, we are seeking a Global Marketing Manager for Atellica assays Chronic Disease portfolio. In this role, you will play a critical role in defining, developing, and commercializing our Core Laboratory Solutions (CLS) offerings that impact patient outcomes globally. If you are passionate about shaping the future of diagnostics and thrive in a cross‑functional, fast‑paced environment, this is your opportunity to drive innovation and deliver meaningful value to our customers around the world.
Your role :
End to End Chronic Disease Portfolio Ownership : Own the full lifecycle of the Chronic Disease product portfolio, from product definition and strategic planning to launch, positioning, and post‑launch marketing. Develop and execute go‑to‑market strategies and integrated campaigns to drive commercial success. Ensure cross‑functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer‑focused solutions. Customer and Market Insights : Serve as a Chronic Disease subject matter expert across stakeholder groups including laboratorians, hospital administrators, and ministries of health. Gather and interpret market dynamics and customer insights to shape portfolio strategy and inform product innovation. Competitive Selling Strategies : Monitor and analyze competitive offerings. Develop positioning, messaging, and sales enablement tools that clearly differentiate our products and demonstrate added value to customers. Product Definition & Development : Translate customer needs into well‑defined product requirements and design inputs. Leverage voice‑of‑customer research, zone input, and market analysis to guide development teams and ensure market‑relevant product delivery. Your expertise : Required :
5+ years of progressive marketing and / or product management experience in the in‑vitro diagnostics (IVD) or core laboratory diagnostics space. Proven end‑to‑end experience including market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development. Preferred :
Clinical Chemistry or Immunoassay background. MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline. Global or international experience strongly preferred. Key Attributes :
Customer‑Centric : Passion for transforming insights into action. Collaborative : Strong cross‑functional team player with influencing skills. Communicative : Excellent written and verbal communication skills tailored to diverse audiences. Curious : Deep curiosity for market trends, customer behavior, and unmet needs. Organized : Strong project management and prioritization skills. Additional Information
Work Environment : Remote Travel : Up to 10% We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision‑making and treatment pathways. When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
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End to End Chronic Disease Portfolio Ownership : Own the full lifecycle of the Chronic Disease product portfolio, from product definition and strategic planning to launch, positioning, and post‑launch marketing. Develop and execute go‑to‑market strategies and integrated campaigns to drive commercial success. Ensure cross‑functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer‑focused solutions. Customer and Market Insights : Serve as a Chronic Disease subject matter expert across stakeholder groups including laboratorians, hospital administrators, and ministries of health. Gather and interpret market dynamics and customer insights to shape portfolio strategy and inform product innovation. Competitive Selling Strategies : Monitor and analyze competitive offerings. Develop positioning, messaging, and sales enablement tools that clearly differentiate our products and demonstrate added value to customers. Product Definition & Development : Translate customer needs into well‑defined product requirements and design inputs. Leverage voice‑of‑customer research, zone input, and market analysis to guide development teams and ensure market‑relevant product delivery. Your expertise : Required :
5+ years of progressive marketing and / or product management experience in the in‑vitro diagnostics (IVD) or core laboratory diagnostics space. Proven end‑to‑end experience including market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development. Preferred :
Clinical Chemistry or Immunoassay background. MBA or advanced degree in Business, Life Sciences, Engineering, or related discipline. Global or international experience strongly preferred. Key Attributes :
Customer‑Centric : Passion for transforming insights into action. Collaborative : Strong cross‑functional team player with influencing skills. Communicative : Excellent written and verbal communication skills tailored to diverse audiences. Curious : Deep curiosity for market trends, customer behavior, and unmet needs. Organized : Strong project management and prioritization skills. Additional Information
Work Environment : Remote Travel : Up to 10% We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision‑making and treatment pathways. When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
#J-18808-Ljbffr