United Talent Agency
The GM will serve as the strategic and operational leader of the venture company (not UTA), responsible for the launch, growth, profitability, and long-term brand development of the business. This role requires a hands‑on, entrepreneurial operator with deep experience in CPG, startups, and a strong grasp of the health and wellness space. Ideally, this person will have previously launched a brand and have experience in the beverage and/or supplements space, with a deep understanding of the digital and brand marketing tactics required to grow a consumer brand online and in retail. The GM will work closely with the board, athlete founder, and key partners to shape and execute on the company’s vision and performance goals.
As the GM of a brand incubated by UTA Ventures, the venture studio within United Talent Agency, you will have access to a wealth of resources, partnerships, and industry relationships, making this a unique opportunity to build a best‑in‑class consumer brand with the support and access that most founders dream of. This is not an UTA employment opportunity.
About the Brand We’re building a next‑generation performance wellness brand rooted in matcha and functional nutrition. Athlete‑founded and mission‑driven, we are committed to delivering high‑quality products that promote physical and mental wellness, are science‑backed, and above all, taste delicious.
Location:
Los Angeles, CA (Hybrid/Remote Flexibility)
Salary:
$180,000–$250,000 base + equity
Industry:
Consumer Packaged Goods / Health & Wellness / Specialty Beverages
Company:
Functional Matcha Consumer Packaged Goods (CPG) Venture
Key Responsibilities Strategic Leadership & Vision
Develop and execute the company’s long‑term strategic plan, supported by market trends, data, and consumer insights
Identify and pursue growth opportunities across product categories and go‑to‑market channels under a unified brand vision
Foster a culture of innovation, accountability, and operational excellence, leading with passion for the brand and product
Go‑to‑Market & Commercial Growth
Own pro forma projections across DTC, Amazon, and retail channels
Lead and refine the omni‑channel marketing strategy and launch timelines — balancing short‑term growth with long‑term brand equity
Build strategic relationships with retailers, distributors, and key partners to expand reach and drive velocity
Develop and execute customer acquisition, retention, and channel optimization strategies
Operational Excellence
Oversee daily operations to ensure efficiency, scalability, and quality across supply chain, manufacturing, finance, and customer experience
Implement data‑driven systems for forecasting, production, logistics, and inventory management
Maintain a strong focus on sustainability, ethical sourcing, and cost efficiency
Financial Stewardship
Own P&L, ensuring the business is financially disciplined, performance‑driven, and capital‑efficient
Establish and track KPIs across commercial, operational, and marketing functions
Manage fundraising efforts as needed, engaging with investors and stakeholders to secure funding and support for growth initiatives
Brand Development & Marketing
Drive product and brand excellence, ensuring every launch meets consumer expectations, retailer standards, and brand integrity
Champion product quality and oversee product innovation roadmap from ideation through commercialization
Translate the brand’s athlete‑led, culturally‑rooted story into marketing, packaging, and partnerships that build awareness and loyalty
Team Leadership & Culture
Build a strong trusted relationship with athlete founder and the board
Recruit, develop, and lead a high‑performing, cross‑functional team of in‑house and external partners
Build a collaborative, mission‑driven culture grounded in performance and accountability
Serve as a visible brand ambassador at key industry, trade, and investor events
Qualifications
10+ years of work experience, including proven experience in leadership/operating roles at early and growth‑stage startups within CPG, with a preference for supplements and beverage sectors
Demonstrated success in launching and scaling an omnichannel consumer brand, with a strong track record in revenue generation and marketing and relationships with key channel partners
A data‑driven mindset, with a deep understanding of consumer behavior and market dynamics within the health and wellness space
Exceptional strategic thinking, financial acumen, and problem‑solving skills
Previous P&L ownership experience
Passionate about building a business - comfortable wearing many hats and working in the details as you build out your team; and ready to create a compelling vision to inspire others to join you on the journey
Strong communication and interpersonal skills, with the ability to inspire and lead diverse teams, with client management skills a plus
Experience in fundraising for early stage companies and managing board‑level communications
Passion for matcha and wellness
4‑year degree
MBA, management consulting, or finance experience a plus
How to Apply Please submit your resume, a cover letter detailing your relevant experience and vision for the brand, and any supporting materials. We are an equal opportunity employer and welcome candidates from diverse backgrounds to apply.
#J-18808-Ljbffr
As the GM of a brand incubated by UTA Ventures, the venture studio within United Talent Agency, you will have access to a wealth of resources, partnerships, and industry relationships, making this a unique opportunity to build a best‑in‑class consumer brand with the support and access that most founders dream of. This is not an UTA employment opportunity.
About the Brand We’re building a next‑generation performance wellness brand rooted in matcha and functional nutrition. Athlete‑founded and mission‑driven, we are committed to delivering high‑quality products that promote physical and mental wellness, are science‑backed, and above all, taste delicious.
Location:
Los Angeles, CA (Hybrid/Remote Flexibility)
Salary:
$180,000–$250,000 base + equity
Industry:
Consumer Packaged Goods / Health & Wellness / Specialty Beverages
Company:
Functional Matcha Consumer Packaged Goods (CPG) Venture
Key Responsibilities Strategic Leadership & Vision
Develop and execute the company’s long‑term strategic plan, supported by market trends, data, and consumer insights
Identify and pursue growth opportunities across product categories and go‑to‑market channels under a unified brand vision
Foster a culture of innovation, accountability, and operational excellence, leading with passion for the brand and product
Go‑to‑Market & Commercial Growth
Own pro forma projections across DTC, Amazon, and retail channels
Lead and refine the omni‑channel marketing strategy and launch timelines — balancing short‑term growth with long‑term brand equity
Build strategic relationships with retailers, distributors, and key partners to expand reach and drive velocity
Develop and execute customer acquisition, retention, and channel optimization strategies
Operational Excellence
Oversee daily operations to ensure efficiency, scalability, and quality across supply chain, manufacturing, finance, and customer experience
Implement data‑driven systems for forecasting, production, logistics, and inventory management
Maintain a strong focus on sustainability, ethical sourcing, and cost efficiency
Financial Stewardship
Own P&L, ensuring the business is financially disciplined, performance‑driven, and capital‑efficient
Establish and track KPIs across commercial, operational, and marketing functions
Manage fundraising efforts as needed, engaging with investors and stakeholders to secure funding and support for growth initiatives
Brand Development & Marketing
Drive product and brand excellence, ensuring every launch meets consumer expectations, retailer standards, and brand integrity
Champion product quality and oversee product innovation roadmap from ideation through commercialization
Translate the brand’s athlete‑led, culturally‑rooted story into marketing, packaging, and partnerships that build awareness and loyalty
Team Leadership & Culture
Build a strong trusted relationship with athlete founder and the board
Recruit, develop, and lead a high‑performing, cross‑functional team of in‑house and external partners
Build a collaborative, mission‑driven culture grounded in performance and accountability
Serve as a visible brand ambassador at key industry, trade, and investor events
Qualifications
10+ years of work experience, including proven experience in leadership/operating roles at early and growth‑stage startups within CPG, with a preference for supplements and beverage sectors
Demonstrated success in launching and scaling an omnichannel consumer brand, with a strong track record in revenue generation and marketing and relationships with key channel partners
A data‑driven mindset, with a deep understanding of consumer behavior and market dynamics within the health and wellness space
Exceptional strategic thinking, financial acumen, and problem‑solving skills
Previous P&L ownership experience
Passionate about building a business - comfortable wearing many hats and working in the details as you build out your team; and ready to create a compelling vision to inspire others to join you on the journey
Strong communication and interpersonal skills, with the ability to inspire and lead diverse teams, with client management skills a plus
Experience in fundraising for early stage companies and managing board‑level communications
Passion for matcha and wellness
4‑year degree
MBA, management consulting, or finance experience a plus
How to Apply Please submit your resume, a cover letter detailing your relevant experience and vision for the brand, and any supporting materials. We are an equal opportunity employer and welcome candidates from diverse backgrounds to apply.
#J-18808-Ljbffr