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Collabera

Software Engineer - Adobe Analytics

Collabera, Alpharetta, Georgia, United States, 30239

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At Collabera, we recognize that our client satisfaction depends in large part on our resource satisfaction, so we make meeting your career needs a top priority. We provide a high-touch, supportive environment that enables you to grow and challenge yourself while maintaining work-life balance. Choose from a wide range of exciting opportunities from our diverse Fortune 500 client base.

Job Description

• Measure LNRS site usability/effectiveness and present actionable insights and recommendations based on data results and best practices on a regular basis • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences • Administer Adobe Analytics platform and lead internal trainings for the users in Marketing • Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications • Participate in tag management services and maintain integrity across multiple sources of data • Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies by Vertical and Corporate Marketing • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders • Automate recurring dashboards and reports using tools such as Reportbuilder, MS Excel and Adobe Analytics Dashboards • Partner with multiple stakeholders in Marketing and Product teams to develop and implement analytics requirements and streamline project processes

Qualifications

• Bachelor’s degree • 5+ years of analytics experience with at least 3 years in web analytics • Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.) • Solid understanding of Digital Analytics data collection and configuration processes (Data Layer, DTM, Processing rules etc.) • Highly proficient in Excel with building complex dashboards • Highly proficient in PowerPoint with designing analytics-based presentations and visualizations • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners • Must be able to work and build relationships across cross-functional teams involving technology, marketing, and product teams • Experience with a Tag Management and site optimization tool (e.g. Adobe Target, Optimizely etc.) desired

Additional Information

All your information will be kept confidential according to EEO guidelines.

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