Wellstar Health System
Director, Social Media
Wellstar Health System - Marietta, Georgia, United States, 30064
Work at Wellstar Health System
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Overview
Join to apply for the
Director, Social Media
role at
Wellstar Health System Join to apply for the
Director, Social Media
role at
Wellstar Health System Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Wellstar Health System Executive Talent Sourcer at Wellstar Health System
How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.
Work Shift
Job Summary
The Director of Social Media is a key leader within the External Affairs team at Wellstar Health System, responsible for shaping and executing the enterprise-wide social media strategy. This role oversees the day-to-day management and performance of the system's primary social media channels and sets the tone, standards, and strategy for affiliated hospital and service line accounts.
Working collaboratively with hospital-based communicators and content creators, the Director ensures consistent voice, brand alignment, and impact across all platforms. The ideal candidate combines creative vision with deep platform expertise, a passion for storytelling, and a commitment to community engagement.
Hybrid position with regular on-site presence required at Wellstar's corporate headquarters in Marietta.
Occasional evening and weekend work required to monitor and respond to real-time events.
Core Responsibilities And Essential Functions
System-Level Leadership
Own and operate Wellstars main social media accounts (e.g., Facebook, Instagram, X/Twitter, LinkedIn, YouTube), including strategy, planning, content, publishing, engagement, and analytics. Define and evolve the social voice and visual identity of the Wellstar brand across all channels. Lead social media campaigns that support enterprise priorities such as brand awareness, service line promotion, recruitment, community health, and thought leadership. Partner with the Marketing team on paid social campaigns that align with the brand and marketing strategy. Manage a system-level content calendar in alignment with marketing and communications initiatives.
Local Hospital Coordination
Develop systemwide social media guidelines, brand standards, and content best practices. Partner with hospital-based communications staff to support locally-managed social media accounts, including providing training, tools, and strategic counsel. Ensure coordination of messaging, alignment on content themes, and amplification of system-level campaigns across local channels. Review and approve new local social channels and content strategies to ensure quality, relevance, and risk mitigation.
Performance & Optimization
Monitor and analyze performance across all social channels, using insights to refine strategy and report outcomes to leadership. Stay ahead of platform trends, algorithm changes, and innovations in social media storytelling. Implement social listening to understand audience sentiment, identify engagement opportunities, and surface issues proactively.
Risk & Reputation Management
Partner with Risk, Legal, and Media Relations teams to respond to sensitive comments, reviews, or misinformation on social platforms. Develop escalation protocols and monitor for potential issues or crisis-related content. Ensure all social activity adheres to HIPAA, privacy standards, and brand reputation policies.
Team & Vendor Oversight
Oversee one social media manager; develop business case justifications for the expansion of the social team as needed. Provide matrixed oversight of digital content creators and hospital-based communicators managing local social platforms and communities. Manage any social media vendors or platform tools.
Performs other duties as assigned
Complies with all Wellstar Health System policies, standards of work, and code of conduct.
Required Minimum Education
Bachelors degree required. Bachelors in Marketing, Digital Communications or Media/Multimedia is preferred.
Required Minimum Experience
Minimum 7 years professional experience managing social media for a large brand is required. Minimum 2 years in a leadership role is required. Experience in healthcare, nonprofit, or regulated industries is preferred. Demonstrated success in developing multi-platform social strategies and measurable campaign outcomes is required.
Required Minimum Skills
Expert knowledge of all major social media platforms, trends, tools, and KPIs. Outstanding writing, editing, and visual storytelling skills tailored to social audiences. Ability to collaborate across departments and work effectively with dispersed teams. Proficient in social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Sprinklr, Meta Business Suite, etc.). Comfortable in a fast-paced, issues-rich environment with high standards for quality and responsiveness.
Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Wellstar Health System by 2x Get notified about new Social Media Director jobs in
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Director, Social Media
role at
Wellstar Health System Join to apply for the
Director, Social Media
role at
Wellstar Health System Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Wellstar Health System Executive Talent Sourcer at Wellstar Health System
How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.
Work Shift
Job Summary
The Director of Social Media is a key leader within the External Affairs team at Wellstar Health System, responsible for shaping and executing the enterprise-wide social media strategy. This role oversees the day-to-day management and performance of the system's primary social media channels and sets the tone, standards, and strategy for affiliated hospital and service line accounts.
Working collaboratively with hospital-based communicators and content creators, the Director ensures consistent voice, brand alignment, and impact across all platforms. The ideal candidate combines creative vision with deep platform expertise, a passion for storytelling, and a commitment to community engagement.
Hybrid position with regular on-site presence required at Wellstar's corporate headquarters in Marietta.
Occasional evening and weekend work required to monitor and respond to real-time events.
Core Responsibilities And Essential Functions
System-Level Leadership
Own and operate Wellstars main social media accounts (e.g., Facebook, Instagram, X/Twitter, LinkedIn, YouTube), including strategy, planning, content, publishing, engagement, and analytics. Define and evolve the social voice and visual identity of the Wellstar brand across all channels. Lead social media campaigns that support enterprise priorities such as brand awareness, service line promotion, recruitment, community health, and thought leadership. Partner with the Marketing team on paid social campaigns that align with the brand and marketing strategy. Manage a system-level content calendar in alignment with marketing and communications initiatives.
Local Hospital Coordination
Develop systemwide social media guidelines, brand standards, and content best practices. Partner with hospital-based communications staff to support locally-managed social media accounts, including providing training, tools, and strategic counsel. Ensure coordination of messaging, alignment on content themes, and amplification of system-level campaigns across local channels. Review and approve new local social channels and content strategies to ensure quality, relevance, and risk mitigation.
Performance & Optimization
Monitor and analyze performance across all social channels, using insights to refine strategy and report outcomes to leadership. Stay ahead of platform trends, algorithm changes, and innovations in social media storytelling. Implement social listening to understand audience sentiment, identify engagement opportunities, and surface issues proactively.
Risk & Reputation Management
Partner with Risk, Legal, and Media Relations teams to respond to sensitive comments, reviews, or misinformation on social platforms. Develop escalation protocols and monitor for potential issues or crisis-related content. Ensure all social activity adheres to HIPAA, privacy standards, and brand reputation policies.
Team & Vendor Oversight
Oversee one social media manager; develop business case justifications for the expansion of the social team as needed. Provide matrixed oversight of digital content creators and hospital-based communicators managing local social platforms and communities. Manage any social media vendors or platform tools.
Performs other duties as assigned
Complies with all Wellstar Health System policies, standards of work, and code of conduct.
Required Minimum Education
Bachelors degree required. Bachelors in Marketing, Digital Communications or Media/Multimedia is preferred.
Required Minimum Experience
Minimum 7 years professional experience managing social media for a large brand is required. Minimum 2 years in a leadership role is required. Experience in healthcare, nonprofit, or regulated industries is preferred. Demonstrated success in developing multi-platform social strategies and measurable campaign outcomes is required.
Required Minimum Skills
Expert knowledge of all major social media platforms, trends, tools, and KPIs. Outstanding writing, editing, and visual storytelling skills tailored to social audiences. Ability to collaborate across departments and work effectively with dispersed teams. Proficient in social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Sprinklr, Meta Business Suite, etc.). Comfortable in a fast-paced, issues-rich environment with high standards for quality and responsiveness.
Join us and discover the support to do more meaningful work—and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Wellstar Health System by 2x Get notified about new Social Media Director jobs in
Marietta, GA . Director, Social Media & Influencer Engagement
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Atlanta, GA $180,000.00-$215,000.00 4 days ago Wellness Message Curator - Marketing Position
Atlanta Metropolitan Area $85,000.00-$100,000.00 2 days ago Director, Brand Experience (Multicultural experience)
Atlanta, GA $119,510.00-$163,500.00 1 week ago Atlanta, GA $220,000.00-$300,000.00 3 weeks ago Atlanta, GA $90,000.00-$150,000.00 6 days ago Director of Institutional Marketing, Capital Markets - Atlanta, GA
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Atlanta, GA $140,000.00-$180,000.00 2 weeks ago Atlanta, GA $180,000.00-$205,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr