This is a new role in a newly-forming team, reporting to the LL2 Director of Global Branding. The Global Brand Creative Director will be responsible for taste making across the Ford brand and sub-brand design systems, distinctive assets, and key branded touchpoints.
In this position…
They will oversee a creative collective of collaborating design directors across brand studio, digital design, facilities, and other (currently) disconnected areas of the business. You will drive shared cross-functional branding solutions to evolve the Ford brand design system for the future. This includes creating brand equity ladders between vehicles and the master brand, and adapting a flexible system across our full portfolio, from ICE to EV and other propulsion types, as well as our commercial division and integrated services ecosystem. You should be comfortable managing teams and influencing change, with experience in cutting through creative complexity.
We seek a creative leader with a blend of business acumen, tech-savviness, and storytelling ability to shape the Ford brand and its customer experience. The ideal candidate is a master problem-solver with an entrepreneurial mindset, proactively seeking opportunities and developing innovative solutions.
Qualifications
Multi-award-winning creative portfolio
Qualification from a top advertising school or creative institution (formal training in design)
10+ years of experience in marketing/advertising content creation
5+ years of experience in digital content creation
5+ years in a creative leadership role managing a team
Deep understanding of design principles, aesthetics, and storytelling techniques
Preferred Skills
Experience across product, digital, services, experiences, and fashion design
Balance of pragmatism and passion, with the ability to drive work to success
Ability to educate and influence stakeholders
Culturally engaged leadership
Knowledge of emerging marketing, digital trends, and technologies
Strong ability to provide clear creative direction and feedback
Excellent communication skills
Resource prioritization skills
We encourage applicants who believe they can bring value to Ford, even if they don't check every box.
We offer flexible work options, comprehensive benefits, and opportunities for growth. For more information on salary and benefits, click here:
https://go.ford/LL4Benefits
This is a leadership level 4 position. Visa sponsorship is not available. Candidates must be authorized to work in the U.S. Verification will be required at hire. We are an Equal Opportunity Employer committed to diversity. Reasonable accommodations are available for applicants with disabilities.
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What you'll do…
Lead the evolution of the Ford design system and playbooks
Lead bespoke Ford sub-brand design systems
Deliver design and identity for Ford brands and assets
Oversee creative output for Ford Merchandising and Licensing
Drive collaboration across design teams
Oversee Ford brand voice and sound design
Develop nameplate branding
Push for creative and design excellence
Serve as the taste maker for Ford branding
Streamline the portfolio of brands and assets
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Creative Director, Global Brand