Scott Credit Union
Digital Marketing Strategist
Scott Credit Union, Edwardsville, Illinois, United States, 62025
Overview
Scott Credit Union is seeking to hire a full-time
Digital Marketing Strategist
in the
Edwardsville, IL
area to join our Marketing team. The Digital Marketing Strategist will work Monday - Friday, during normal business hours. Training is to be completed in the first 60-90 days of employment at the Edwardsville, IL Home Office location. Upon successful completion of training, qualifying employees may be eligible for a hybrid/remote schedule. The Day to Day as a Digital Marketing Strategist : The Digital Marketing Strategist is instrumental in managing SCU's message across various digital channels and will develop, implement, and manage the digital strategy. Working closely with external agencies and internal teams to enhance SCU's digital presence, the Digital Marketing Strategist will ensure that marketing initiatives and digital efforts align with business objectives. A typical day will look like: Develop, implement, and manage SCUs digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy. Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCUs brand awareness. Ensure marketing campaigns align with branding initiatives. Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy. Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen. Lead and manage SEO/SEM, marketing databases, as well as paid social media and display advertising campaigns. Analyze relevant SEO/SEM data to assess performance and develop actionable insights. Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience. Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives. Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success. Identify trends and insights in digital campaigns to optimize marketing spend and performance. Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders. Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance. Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility. Stay informed about the latest digital trends and incorporate them into SCUs marketing strategies; establish best practices for SCUs digital marketing presence. Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion. Identify critical conversion points and drop-off points, proactively optimizing user funnels. Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary. Utilize project management software and digital asset management systems efficiently. Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities. Duties, responsibilities, and activities may change at any time with or without notice. Are You a Good Fit?
Do you enjoy engaging with people and providing exceptional customer service? Are you passionate about leading, coaching, and motivating others? Do you thrive in a fast-paced environment? Are you detail-oriented and like working with numbers? Do you enjoy working in a diverse environment with diverse members? Do you take pride and ownership in all that you do? Are you looking for a job where you can develop professionally? To Be Considered, Youll Need
Bachelors degree in Marketing, Communications, Business, or a related field. Minimum five years of experience in digital operations and media buying. Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing, social media, and display advertising. Strong organizational, project management, and analytical skills. In-depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.). Working knowledge of Salesforce. Are You Ready to Join Our Team?
If this sounds like the right opportunity for you, we hope you apply today! If selected as a candidate, next steps may include a phone interview to go over the basics and an in-person interview to learn more about your experiences and qualifications. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Banking
#J-18808-Ljbffr
Scott Credit Union is seeking to hire a full-time
Digital Marketing Strategist
in the
Edwardsville, IL
area to join our Marketing team. The Digital Marketing Strategist will work Monday - Friday, during normal business hours. Training is to be completed in the first 60-90 days of employment at the Edwardsville, IL Home Office location. Upon successful completion of training, qualifying employees may be eligible for a hybrid/remote schedule. The Day to Day as a Digital Marketing Strategist : The Digital Marketing Strategist is instrumental in managing SCU's message across various digital channels and will develop, implement, and manage the digital strategy. Working closely with external agencies and internal teams to enhance SCU's digital presence, the Digital Marketing Strategist will ensure that marketing initiatives and digital efforts align with business objectives. A typical day will look like: Develop, implement, and manage SCUs digital strategy; independently identify opportunities for improvement and provide recommendations to management on the enhancement of the digital strategy. Using internal and external market analysis and data, anticipate organizational needs and trends and develop a digital plan that increases SCUs brand awareness. Ensure marketing campaigns align with branding initiatives. Collaborate with external agencies and internal stakeholders to maintain and enhance SCU's digital presence and ensure digital content is aligned with the digital strategy. Connect digital marketing initiatives to overarching business goals, demonstrating strong business acumen. Lead and manage SEO/SEM, marketing databases, as well as paid social media and display advertising campaigns. Analyze relevant SEO/SEM data to assess performance and develop actionable insights. Optimize landing pages and user funnels to improve conversion rates and user experience; collaborate with internal teams to create landing pages and enhance user experience. Contribute to marketing effectiveness by identifying critical issues and opportunities for both short-term and long-term initiatives. Measure and report on the performance of all digital marketing campaigns, analyzing return on investment and key performance indicators to assess success. Identify trends and insights in digital campaigns to optimize marketing spend and performance. Tailor creative and messaging strategies to effectively target preferred audiences and financial intenders. Create and maintain a content calendar, delivering targeted content and analyze and prepare trend reports on performance. Develop and monitor digital marketing campaign budgets to ensure fiscal responsibility. Stay informed about the latest digital trends and incorporate them into SCUs marketing strategies; establish best practices for SCUs digital marketing presence. Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints; track campaign performance and monitor a variety of metrics such as traffic, engagement, and conversion. Identify critical conversion points and drop-off points, proactively optimizing user funnels. Demonstrate excellent organizational and project management skills; troubleshoot technical issues when necessary. Utilize project management software and digital asset management systems efficiently. Display adaptability and a willingness to learn in a fast-paced digital landscape, leveraging analytical and problem-solving abilities. Duties, responsibilities, and activities may change at any time with or without notice. Are You a Good Fit?
Do you enjoy engaging with people and providing exceptional customer service? Are you passionate about leading, coaching, and motivating others? Do you thrive in a fast-paced environment? Are you detail-oriented and like working with numbers? Do you enjoy working in a diverse environment with diverse members? Do you take pride and ownership in all that you do? Are you looking for a job where you can develop professionally? To Be Considered, Youll Need
Bachelors degree in Marketing, Communications, Business, or a related field. Minimum five years of experience in digital operations and media buying. Experience in digital marketing, with a focus on Search Engine Optimization/Search Engine Marketing, social media, and display advertising. Strong organizational, project management, and analytical skills. In-depth knowledge of website and marketing analytics tools (e.g., Google Analytics, SiteImprove, WordPress, etc.). Working knowledge of Salesforce. Are You Ready to Join Our Team?
If this sounds like the right opportunity for you, we hope you apply today! If selected as a candidate, next steps may include a phone interview to go over the basics and an in-person interview to learn more about your experiences and qualifications. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Banking
#J-18808-Ljbffr