Safeguard Medical
Digital/Web & Content Marketing Manager
Safeguard Medical, Huntersville, North Carolina, United States, 28078
Overview
The Digital/Web and Content Marketing Manager is responsible for developing, managing, and executing all aspects of digital marketing for the Global organization while developing and driving content strategy across all channels. This position will work closely with key members from our Product Management and global Sales teams to develop and deploy content in support of marketing plans for all market segments in alignment with company objectives. This individual will serve as the subject matter expert on all aspects of digital marketing including but not limited to web design and maintenance, paid and organic digital marketing, and social media content, and will provide recommendations for continual improvement of Safeguard Medical’s online presence. They will develop multifaceted strategies to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote awareness of the Safeguard Medical Brand. This role will work onsite in our Huntersville HQ.
Essential Job Functions
Strategizes, plans and executes all digital campaigns including website, SEO/SEM, email marketing, and paid and organic social media.
Manage the social media coordinator and oversee the design, execution, measurement and reporting on all social media initiatives
Provides thought leadership and perspective for new and creative growth strategies through digital marketing
Leads the development, curation, and deployment of compelling content to attract, engage, and retain visitors and promote sales.
Manages and maintains company websites; utilizing search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to website.
Collaborates with internal teams to design web pages that engage the target audience and create landing pages and optimize user experiences across Safeguard’s digital platforms
Manage Safeguards E-commerce presence
Identifies critical conversion points and drop off points and optimizes user funnels
Audit current social media properties and create a go-forward strategy across all relevant channels.
Utilize expertise in web technologies and analytics to plan, implement and manage email marketing campaigns.
Identify insights from online statistics, marketplace trends, and best practices to optimize online marketing performance and budget
Establishes relationships with influencers, bloggers, and other members of the digital communities within our market segments to promote the Safeguard Medical Brand
Manages the associated budgets for all digital marketing, manage external agencies and service providers to meet budgetary restrictions and executional goals. Expected to define KPI for all projects and follow through with ROI assessments of all digital marketing campaigns
Manages all third-party digital vendors as necessary
As a member of the Creative Services Marketing team, contribute to project and department milestones/goals outside of specific areas of responsibility
Qualifications
Bachelor’s degree in marketing or a related field
At least 5 years’ proven experience designing, executing and measuring all types of digital campaigns.
1-3 years’ prior experience managing and developing others
Prior experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Prior experience with demonstrable success in managing e-commerce platforms
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing campaigns on all major search engines
Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes
Experience designing, delivering and analyzing successful social media campaigns
Competencies
Passion for life-saving efforts and technologies
Demonstrates ownership and accountability
Highly creative and collaborative
Demonstrates the ability to plan, execute, control, and deliver
Excellent written and verbal communication skills
Influences others effectively
Exhibits independence and initiative
Strong analytical thinking and seeks critical information
Attention to detail
Customer focused
Innovative
Solid knowledge of website and marketing analytics tools (e.g., Shopify, Google Analytics, etc.)
Working knowledge of ad serving tools
Working knowledge of other marketing tools such as Sprout Social and Active Campaign
Process and project management skills with working knowledge of project management tools such as Monday.com
Able to develop digital budgets
Physical Requirements Performing the duties of this job regularly involves sitting, standing, walking, hearing/listening, repetitive hand movement, and vision requirements - close vision, adjust focus, color code.
Mental Requirements This position requires the ability to maintain an appropriate work pace, comprehend and follow instructions, exercise logic and reasoning, organize and prioritize, read, compose written communication, communicate verbally, problem solve, make decisions, count and compute, analyze and interpret data, multi-task/re-direct, and experience numerous interruptions. This position requires the ability to maintain the highest standards of professional maturity and emotional intelligence even in difficult or stressful situations.
Other Requirements Work Environment The noise level in the work environment is usually quiet to moderate.
This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.
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The Digital/Web and Content Marketing Manager is responsible for developing, managing, and executing all aspects of digital marketing for the Global organization while developing and driving content strategy across all channels. This position will work closely with key members from our Product Management and global Sales teams to develop and deploy content in support of marketing plans for all market segments in alignment with company objectives. This individual will serve as the subject matter expert on all aspects of digital marketing including but not limited to web design and maintenance, paid and organic digital marketing, and social media content, and will provide recommendations for continual improvement of Safeguard Medical’s online presence. They will develop multifaceted strategies to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote awareness of the Safeguard Medical Brand. This role will work onsite in our Huntersville HQ.
Essential Job Functions
Strategizes, plans and executes all digital campaigns including website, SEO/SEM, email marketing, and paid and organic social media.
Manage the social media coordinator and oversee the design, execution, measurement and reporting on all social media initiatives
Provides thought leadership and perspective for new and creative growth strategies through digital marketing
Leads the development, curation, and deployment of compelling content to attract, engage, and retain visitors and promote sales.
Manages and maintains company websites; utilizing search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to website.
Collaborates with internal teams to design web pages that engage the target audience and create landing pages and optimize user experiences across Safeguard’s digital platforms
Manage Safeguards E-commerce presence
Identifies critical conversion points and drop off points and optimizes user funnels
Audit current social media properties and create a go-forward strategy across all relevant channels.
Utilize expertise in web technologies and analytics to plan, implement and manage email marketing campaigns.
Identify insights from online statistics, marketplace trends, and best practices to optimize online marketing performance and budget
Establishes relationships with influencers, bloggers, and other members of the digital communities within our market segments to promote the Safeguard Medical Brand
Manages the associated budgets for all digital marketing, manage external agencies and service providers to meet budgetary restrictions and executional goals. Expected to define KPI for all projects and follow through with ROI assessments of all digital marketing campaigns
Manages all third-party digital vendors as necessary
As a member of the Creative Services Marketing team, contribute to project and department milestones/goals outside of specific areas of responsibility
Qualifications
Bachelor’s degree in marketing or a related field
At least 5 years’ proven experience designing, executing and measuring all types of digital campaigns.
1-3 years’ prior experience managing and developing others
Prior experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Prior experience with demonstrable success in managing e-commerce platforms
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing campaigns on all major search engines
Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes
Experience designing, delivering and analyzing successful social media campaigns
Competencies
Passion for life-saving efforts and technologies
Demonstrates ownership and accountability
Highly creative and collaborative
Demonstrates the ability to plan, execute, control, and deliver
Excellent written and verbal communication skills
Influences others effectively
Exhibits independence and initiative
Strong analytical thinking and seeks critical information
Attention to detail
Customer focused
Innovative
Solid knowledge of website and marketing analytics tools (e.g., Shopify, Google Analytics, etc.)
Working knowledge of ad serving tools
Working knowledge of other marketing tools such as Sprout Social and Active Campaign
Process and project management skills with working knowledge of project management tools such as Monday.com
Able to develop digital budgets
Physical Requirements Performing the duties of this job regularly involves sitting, standing, walking, hearing/listening, repetitive hand movement, and vision requirements - close vision, adjust focus, color code.
Mental Requirements This position requires the ability to maintain an appropriate work pace, comprehend and follow instructions, exercise logic and reasoning, organize and prioritize, read, compose written communication, communicate verbally, problem solve, make decisions, count and compute, analyze and interpret data, multi-task/re-direct, and experience numerous interruptions. This position requires the ability to maintain the highest standards of professional maturity and emotional intelligence even in difficult or stressful situations.
Other Requirements Work Environment The noise level in the work environment is usually quiet to moderate.
This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.
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