Abbott
Overview
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio spans diagnostics, medical devices, nutritionals and branded generic medicines with 114,000 colleagues serving in more than 160 countries. JOB DESCRIPTION:
Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care supports rapid triage and treatment decisions, while simplifying the testing process to reduce errors and support patient safety. The i-STAT System is a handheld system using single-use i-STAT test cartridges to provide rapid test results; results can be uploaded wirelessly or downloaded as needed. This position is based at Abbott Point of Care’s headquarters in Princeton, NJ. About the Role
Abbott Point of Care is seeking a
Marketing Manager, US Marketing
responsible for developing and implementing marketing strategies focused on our i-STAT TBI product. The Marketing Manager will identify and prioritize market opportunities, devise tactical plans, demonstrate subject matter expertise on i-STAT TBI, the competition, and customers, and deliver business results. The Marketing Leader will report to the Director, US Marketing. Up to 35% domestic travel may be required. What You’ll Do
Market Insights
Understand the needs and buying process of i-STAT TBI target audiences, including C-suite, physicians, nurses, lab personnel, procurement, outpatient sites, etc. Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.). Proactively share insights across the business to shape and refine business strategies. Understand competitive offerings and provide the commercial organization with tools to differentiate the portfolio in the marketplace. Brand Building
Define market segments and targets, clearly articulating brand positioning and differentiated brand messaging. Drive brand-building actions through the sales teams and ensure the brand positioning is brought to life consistently in interactions with customers across multiple channels. Strategy and Planning
Refine and oversee execution of the US i-STAT TBI marketing plan ensuring collaboration with internal stakeholders, monitor progress, and take accountability for results. Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities. Anticipate risks to marketing strategy, proactively assess scenarios and create contingency plans. Partner with Global Strategic Marketing and Market Access to define and execute reimbursement and pricing strategy for i-STAT TBI. Customer Engagement
Build insightful marketing campaigns that engage relevant audiences and deliver business results. Use a test-and-learn approach to try out different ways of connecting with key stakeholders. Work closely with the sales team, listen to their feedback, clearly communicate marketing strategy, and ensure access to the tools necessary to effectively engage with customers. Observe all regulatory and compliance requirements. Financial Acumen
Effectively manage the marketing budget to achieve brand objectives. Accurately forecast the financial impact of marketing initiatives and marketplace trends. Assume responsibility for achieving i-STAT TBI growth targets. Launch Excellence
Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise. Provide sales teams with appropriate training and resources to execute launch plans. Actively track and report progress toward goals, adapting approaches where required. Develop and execute product education, publications, and promotional activities. Develop a KOL influence map for key medical specialties (e.g., neurology, emergency medicine, etc.). Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards. Education and Experience you will bring
Required:
Bachelor’s degree in business, life sciences, engineering, or related field 6+ years in the healthcare industry 4+ years in marketing, sales, or account management Preferred:
MBA Experience in U.S. health systems and hospital marketing Background in medical devices or diagnostics People management experience Strong analytical skills and Excel proficiency Advanced PowerPoint and communication skills Product launch and project management experience Learn more about our benefits
Benefits information can be found at Abbott benefits sites. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at Abbott.com, on LinkedIn, on Facebook, and on Twitter. The base pay for this position is
$127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted. JOB FAMILY:
Product Management DIVISION:
APOC Point of Care LOCATION:
United States > Princeton: 400 College Road East ADDITIONAL LOCATIONS: WORK SHIFT:
Standard TRAVEL:
Yes, 25% of the Time MEDICAL SURVEILLANCE:
No SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law guidance exists in the provided links.
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio spans diagnostics, medical devices, nutritionals and branded generic medicines with 114,000 colleagues serving in more than 160 countries. JOB DESCRIPTION:
Abbott Point of Care (APOC), a $600 million division of Abbott, enables health care professionals to achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care supports rapid triage and treatment decisions, while simplifying the testing process to reduce errors and support patient safety. The i-STAT System is a handheld system using single-use i-STAT test cartridges to provide rapid test results; results can be uploaded wirelessly or downloaded as needed. This position is based at Abbott Point of Care’s headquarters in Princeton, NJ. About the Role
Abbott Point of Care is seeking a
Marketing Manager, US Marketing
responsible for developing and implementing marketing strategies focused on our i-STAT TBI product. The Marketing Manager will identify and prioritize market opportunities, devise tactical plans, demonstrate subject matter expertise on i-STAT TBI, the competition, and customers, and deliver business results. The Marketing Leader will report to the Director, US Marketing. Up to 35% domestic travel may be required. What You’ll Do
Market Insights
Understand the needs and buying process of i-STAT TBI target audiences, including C-suite, physicians, nurses, lab personnel, procurement, outpatient sites, etc. Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.). Proactively share insights across the business to shape and refine business strategies. Understand competitive offerings and provide the commercial organization with tools to differentiate the portfolio in the marketplace. Brand Building
Define market segments and targets, clearly articulating brand positioning and differentiated brand messaging. Drive brand-building actions through the sales teams and ensure the brand positioning is brought to life consistently in interactions with customers across multiple channels. Strategy and Planning
Refine and oversee execution of the US i-STAT TBI marketing plan ensuring collaboration with internal stakeholders, monitor progress, and take accountability for results. Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities. Anticipate risks to marketing strategy, proactively assess scenarios and create contingency plans. Partner with Global Strategic Marketing and Market Access to define and execute reimbursement and pricing strategy for i-STAT TBI. Customer Engagement
Build insightful marketing campaigns that engage relevant audiences and deliver business results. Use a test-and-learn approach to try out different ways of connecting with key stakeholders. Work closely with the sales team, listen to their feedback, clearly communicate marketing strategy, and ensure access to the tools necessary to effectively engage with customers. Observe all regulatory and compliance requirements. Financial Acumen
Effectively manage the marketing budget to achieve brand objectives. Accurately forecast the financial impact of marketing initiatives and marketplace trends. Assume responsibility for achieving i-STAT TBI growth targets. Launch Excellence
Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise. Provide sales teams with appropriate training and resources to execute launch plans. Actively track and report progress toward goals, adapting approaches where required. Develop and execute product education, publications, and promotional activities. Develop a KOL influence map for key medical specialties (e.g., neurology, emergency medicine, etc.). Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards. Education and Experience you will bring
Required:
Bachelor’s degree in business, life sciences, engineering, or related field 6+ years in the healthcare industry 4+ years in marketing, sales, or account management Preferred:
MBA Experience in U.S. health systems and hospital marketing Background in medical devices or diagnostics People management experience Strong analytical skills and Excel proficiency Advanced PowerPoint and communication skills Product launch and project management experience Learn more about our benefits
Benefits information can be found at Abbott benefits sites. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at Abbott.com, on LinkedIn, on Facebook, and on Twitter. The base pay for this position is
$127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted. JOB FAMILY:
Product Management DIVISION:
APOC Point of Care LOCATION:
United States > Princeton: 400 College Road East ADDITIONAL LOCATIONS: WORK SHIFT:
Standard TRAVEL:
Yes, 25% of the Time MEDICAL SURVEILLANCE:
No SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law guidance exists in the provided links.
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