52 Launch
Job Description
Job Description Shopify & DTC Growth Strategist Location: Hybrid (Framingham, MA) Full-time About 52 Launch 52 Launch is where new consumer products come to life. We don’t just talk strategy, our Accelerator partners with real founders and innovators to grow back-of-napkin ideas to real products and buzzing digital brands. Our team is hands-on, resourceful, and fast-paced. We’re growing and looking for a true DTC growth strategist who’s actually scaled online stores on a small team or on their own. What You’ll Do Own every inch of the DTC funnel: build, optimize, and scale high-converting Shopify stores and landing pages for scrappy brands. Bonus points if you’re familiar with WooCommerce or other online shops. Launch Klaviyo automations and flows (email/SMS) that move the needle; think raw lead nurturing, cart recovery, and post-purchase optimization. Direct the creative: oversee visual layout, copy, offers, and CRO tests (not just big agency decks, but what works in the wild). Consult and Mentor: manage junior team talent, document winning workflows, and share your expertise with clients while helping define our growing Accelerator program Roll with pivots and thrive in rapid-launch settings. Who You Are You’ve built, run, or scaled one (or more) Shopify DTC businesses, whether as a founder, #2, or core operator. You’re fluent in Shopify, Klaviyo, SEO and have shipped live campaigns that drive results. You can spot and fix blockers fast: broken checkout, bad email open rates, creative flops. Comfortable wearing multiple hats: builder, marketer, fire-putter-outer, growth experimenter. Data-driven and relentless about testing, measuring, and getting wins (small and large). Team player. Great at giving feedback and jumping on calls with founders and teammates. Bonus if you’ve built on Amazon, Etsy, or dabbled in affiliate/UGC/creator partnerships. The Perks $85K–$100K + bonus Full benefits A seat at the table for product launches, not just campaigns A no-politics, high-impact, founder-driven environment Yes, we want to see your resume, but we want to get to know you! Show is what you’ve built: Shopify links, screenshots, Klaviyo flows, revenue wins, or a short Loom walk-through. Real DTC stories encouraged! Company Description 52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently. Company Description
52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently.
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Job Description Shopify & DTC Growth Strategist Location: Hybrid (Framingham, MA) Full-time About 52 Launch 52 Launch is where new consumer products come to life. We don’t just talk strategy, our Accelerator partners with real founders and innovators to grow back-of-napkin ideas to real products and buzzing digital brands. Our team is hands-on, resourceful, and fast-paced. We’re growing and looking for a true DTC growth strategist who’s actually scaled online stores on a small team or on their own. What You’ll Do Own every inch of the DTC funnel: build, optimize, and scale high-converting Shopify stores and landing pages for scrappy brands. Bonus points if you’re familiar with WooCommerce or other online shops. Launch Klaviyo automations and flows (email/SMS) that move the needle; think raw lead nurturing, cart recovery, and post-purchase optimization. Direct the creative: oversee visual layout, copy, offers, and CRO tests (not just big agency decks, but what works in the wild). Consult and Mentor: manage junior team talent, document winning workflows, and share your expertise with clients while helping define our growing Accelerator program Roll with pivots and thrive in rapid-launch settings. Who You Are You’ve built, run, or scaled one (or more) Shopify DTC businesses, whether as a founder, #2, or core operator. You’re fluent in Shopify, Klaviyo, SEO and have shipped live campaigns that drive results. You can spot and fix blockers fast: broken checkout, bad email open rates, creative flops. Comfortable wearing multiple hats: builder, marketer, fire-putter-outer, growth experimenter. Data-driven and relentless about testing, measuring, and getting wins (small and large). Team player. Great at giving feedback and jumping on calls with founders and teammates. Bonus if you’ve built on Amazon, Etsy, or dabbled in affiliate/UGC/creator partnerships. The Perks $85K–$100K + bonus Full benefits A seat at the table for product launches, not just campaigns A no-politics, high-impact, founder-driven environment Yes, we want to see your resume, but we want to get to know you! Show is what you’ve built: Shopify links, screenshots, Klaviyo flows, revenue wins, or a short Loom walk-through. Real DTC stories encouraged! Company Description 52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently. Company Description
52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A-Z approach to product development sets us part, including everything from initial concept to go-to-market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high-quality results quickly and efficiently.
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