BioSpace
Overview
The ATTR Global Brand Lead is a high-impact, strategic leadership role at Intellia, responsible for shaping and driving the global brand strategy for nexiguran ziclumeran (nex-z)—currently in late-stage clinical development. This role will lead the development of the global commercial strategy, brand planning, execution, and launch readiness to ensure successful commercialization. Our culture is guided by core values: One, Explore, Disrupt, Deliver. We strive to go beyond what is possible and to cure, not just treat, with a patient-centric focus. Responsibilities
Develop and drive the global commercial strategy for the assigned brand in close collaboration with cross-functional teams. Design and execute market development strategies, partnering with external agencies, external partners and internal stakeholders to build awareness and readiness. Actively contribute to Intellia’s broader commercialization efforts as a core member of the Commercial Leadership Team. Represent the commercial function on the Program Leadership Team—the governance body overseeing clinical development and program execution. Deliver clear, data-driven recommendations to senior leadership through market analysis, research, and competitive intelligence. Own all aspects of global brand development, including product naming, creative campaigns, and identity building. Partner with insights and analytics to generate actionable insights that inform strategy, expectations setting and successful commercialization. Work across Commercial, Sales, Marketing, Market Access, Medical Affairs, Legal, Regulatory, Finance and IT to ensure alignment and execution. Manage relationships with external vendors, external partners and consultants. Oversee the annual brand budget, ensuring efficient allocation and ROI. Recruit, develop, and lead a high-performing brand team, attracting top industry talent. Take on other responsibilities as needed to support brand and organizational success. About You (Qualifications)
Demonstrates outstanding verbal, written, and interpersonal skills with the ability to influence senior leadership and build strong relationships across a diverse stakeholder landscape. Results-driven self-starter with a strong sense of accountability, performance orientation, and the ability to collaborate effectively across functional teams. Skilled in proactive planning, prioritization, objective setting, meeting facilitation, and flawless execution of strategic initiatives. A structured thinker who brings clarity, logic, and analytical rigor to complex challenges. Comfortable navigating ambiguity and shifting priorities, with a high degree of flexibility to pivot as needed. Proven track record of introducing novel, impactful approaches that challenge convention and accelerate the delivery of innovative therapies to patients. Proven track record of successfully partnering cross functionally to build and lead the establishment of a new function and organizational capabilities. Management and oversight of functional budget and resourcing. Bachelor’s degree required Minimum of 12 years of relevant experience across various commercial roles Deep understanding of global and US commercialization aspects within the pharmaceutical industry. At least 3 years of people management experience, leading high-performance teams. Experience in pre-launch and launch of products for rare diseases or gene therapies with highly competitive intensity. Desired experience working in commercialization collaborations including co-promotion. Compensation and Benefits
The base salary for this position is expected to range between $272,200.00 - $332,800.00 USD per year. Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards. For more information about Intellia’s benefits, please click here. For context on the role, employment type is Full-time and seniority level is Director. Job function is Marketing and Sales. EEO and Vaccination Policy
Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow applicable public health regulations and guidelines, and are strongly encouraged to be vaccinated for COVID-19. EEOC Statement: Intellia is an equal opportunity employer. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Reasonable accommodations will be provided for qualified individuals with known disabilities as required by law.
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The ATTR Global Brand Lead is a high-impact, strategic leadership role at Intellia, responsible for shaping and driving the global brand strategy for nexiguran ziclumeran (nex-z)—currently in late-stage clinical development. This role will lead the development of the global commercial strategy, brand planning, execution, and launch readiness to ensure successful commercialization. Our culture is guided by core values: One, Explore, Disrupt, Deliver. We strive to go beyond what is possible and to cure, not just treat, with a patient-centric focus. Responsibilities
Develop and drive the global commercial strategy for the assigned brand in close collaboration with cross-functional teams. Design and execute market development strategies, partnering with external agencies, external partners and internal stakeholders to build awareness and readiness. Actively contribute to Intellia’s broader commercialization efforts as a core member of the Commercial Leadership Team. Represent the commercial function on the Program Leadership Team—the governance body overseeing clinical development and program execution. Deliver clear, data-driven recommendations to senior leadership through market analysis, research, and competitive intelligence. Own all aspects of global brand development, including product naming, creative campaigns, and identity building. Partner with insights and analytics to generate actionable insights that inform strategy, expectations setting and successful commercialization. Work across Commercial, Sales, Marketing, Market Access, Medical Affairs, Legal, Regulatory, Finance and IT to ensure alignment and execution. Manage relationships with external vendors, external partners and consultants. Oversee the annual brand budget, ensuring efficient allocation and ROI. Recruit, develop, and lead a high-performing brand team, attracting top industry talent. Take on other responsibilities as needed to support brand and organizational success. About You (Qualifications)
Demonstrates outstanding verbal, written, and interpersonal skills with the ability to influence senior leadership and build strong relationships across a diverse stakeholder landscape. Results-driven self-starter with a strong sense of accountability, performance orientation, and the ability to collaborate effectively across functional teams. Skilled in proactive planning, prioritization, objective setting, meeting facilitation, and flawless execution of strategic initiatives. A structured thinker who brings clarity, logic, and analytical rigor to complex challenges. Comfortable navigating ambiguity and shifting priorities, with a high degree of flexibility to pivot as needed. Proven track record of introducing novel, impactful approaches that challenge convention and accelerate the delivery of innovative therapies to patients. Proven track record of successfully partnering cross functionally to build and lead the establishment of a new function and organizational capabilities. Management and oversight of functional budget and resourcing. Bachelor’s degree required Minimum of 12 years of relevant experience across various commercial roles Deep understanding of global and US commercialization aspects within the pharmaceutical industry. At least 3 years of people management experience, leading high-performance teams. Experience in pre-launch and launch of products for rare diseases or gene therapies with highly competitive intensity. Desired experience working in commercialization collaborations including co-promotion. Compensation and Benefits
The base salary for this position is expected to range between $272,200.00 - $332,800.00 USD per year. Additional compensation includes a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards. For more information about Intellia’s benefits, please click here. For context on the role, employment type is Full-time and seniority level is Director. Job function is Marketing and Sales. EEO and Vaccination Policy
Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow applicable public health regulations and guidelines, and are strongly encouraged to be vaccinated for COVID-19. EEOC Statement: Intellia is an equal opportunity employer. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Reasonable accommodations will be provided for qualified individuals with known disabilities as required by law.
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