Barcel USA
Overview
Barcel USA is looking to hire a dynamic Shopper Marketing Manager who will champion key strategic company pillars to drive the acceleration and growth of our brands. This role will guide the execution of General Market and Hispanic shopper marketing initiatives across the path to purchase. This person is a strategic, highly analytical marketing professional with a strong sense of urgency and the ability to work independently in a fast-paced environment. Role context
Shopper marketing is an integral component of our integrated trade marketing approach, driving category, brand and share growth with our top retailers. It amplifies our brand’s strategies and aligns them with retailer priorities to develop insight-driven programming to drive household penetration on our strategic brands. Responsibilities
Manage & customize shopper programs for large format, small format and drug, working with National Accounts and DSD team to create accountability in every program. Manage timelines and relationships with shopper partners. Collaborate with DSD on accountability of each program. Analyze shopper and consumer research, data and insights to develop high-value shopper marketing solutions for retailers that support each brand’s marketing strategy. Manage account-specific shopper marketing programs from inception to implementation by coordinating with customers, sales, e-commerce, brand marketing, agency, etc., to ensure national strategy is executed at retail. Develop partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy and opportunities. Lead development, implementation, and execution of shopper strategy with planning and budgeting alongside the sales team. Monitor and analyze program performance, communicating findings to sales and cross-functional teams and turning analysis into action. Engage Marketing with sales and retailer feedback. Develop promotional materials and ensure execution at retail (creative for programs/events). Lead development of shopper marketing tactics and materials (brochures, sell sheets, in-store signage, coupons, etc.). Manage strategic partnerships, negotiate agreements, and maintain ongoing partner relationships to support the shopper marketing plan. Partner with the digital team to activate campaigns across the shopper journey. Analyze performance and provide recaps; translate learnings into actionable recommendations. Coordinate with sales on requests and results from shopper programs; review with Category Management for timely results. Performs other duties as assigned or required. Qualifications
Bachelor’s Degree in Marketing, Business or equivalent (MBA is a strong plus). Experience with IRI/Nielsen preferred. CPG food and beverage preferred; retail/trade marketing knowledge of top-tier grocery and mass accounts a plus. Minimum 2 years of relevant experience in a trade marketing or retail environment. Background in Sales is highly recommended. Excellent written and verbal communication skills. Ability to work under pressure and tight deadlines. Excellent customer service and follow-up skills. Presentation and negotiation skills. Detail-oriented with administrative skills and ability to organize multiple, time-sensitive projects. Ability to work in a fast-paced environment; proficiency in Excel and PowerPoint. Availability to travel: within the country up to 30%. Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other protected classification. This policy applies to all aspects of employment.
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Barcel USA is looking to hire a dynamic Shopper Marketing Manager who will champion key strategic company pillars to drive the acceleration and growth of our brands. This role will guide the execution of General Market and Hispanic shopper marketing initiatives across the path to purchase. This person is a strategic, highly analytical marketing professional with a strong sense of urgency and the ability to work independently in a fast-paced environment. Role context
Shopper marketing is an integral component of our integrated trade marketing approach, driving category, brand and share growth with our top retailers. It amplifies our brand’s strategies and aligns them with retailer priorities to develop insight-driven programming to drive household penetration on our strategic brands. Responsibilities
Manage & customize shopper programs for large format, small format and drug, working with National Accounts and DSD team to create accountability in every program. Manage timelines and relationships with shopper partners. Collaborate with DSD on accountability of each program. Analyze shopper and consumer research, data and insights to develop high-value shopper marketing solutions for retailers that support each brand’s marketing strategy. Manage account-specific shopper marketing programs from inception to implementation by coordinating with customers, sales, e-commerce, brand marketing, agency, etc., to ensure national strategy is executed at retail. Develop partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy and opportunities. Lead development, implementation, and execution of shopper strategy with planning and budgeting alongside the sales team. Monitor and analyze program performance, communicating findings to sales and cross-functional teams and turning analysis into action. Engage Marketing with sales and retailer feedback. Develop promotional materials and ensure execution at retail (creative for programs/events). Lead development of shopper marketing tactics and materials (brochures, sell sheets, in-store signage, coupons, etc.). Manage strategic partnerships, negotiate agreements, and maintain ongoing partner relationships to support the shopper marketing plan. Partner with the digital team to activate campaigns across the shopper journey. Analyze performance and provide recaps; translate learnings into actionable recommendations. Coordinate with sales on requests and results from shopper programs; review with Category Management for timely results. Performs other duties as assigned or required. Qualifications
Bachelor’s Degree in Marketing, Business or equivalent (MBA is a strong plus). Experience with IRI/Nielsen preferred. CPG food and beverage preferred; retail/trade marketing knowledge of top-tier grocery and mass accounts a plus. Minimum 2 years of relevant experience in a trade marketing or retail environment. Background in Sales is highly recommended. Excellent written and verbal communication skills. Ability to work under pressure and tight deadlines. Excellent customer service and follow-up skills. Presentation and negotiation skills. Detail-oriented with administrative skills and ability to organize multiple, time-sensitive projects. Ability to work in a fast-paced environment; proficiency in Excel and PowerPoint. Availability to travel: within the country up to 30%. Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other protected classification. This policy applies to all aspects of employment.
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