Pacific Retail Capital Partners
Marketing and Business Development Manager - Ridgeland, MS
Pacific Retail Capital Partners, Ridgeland, Mississippi, us, 39158
Overview
Marketing and Business Development Manager - Ridgeland, MS
Marketing and Business Development Manager - Ridgeland, MS
Job Type:
Full time
Position Overview:
The Marketing Manager is responsible for developing, owning, implementing and managing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are, Marketing for Leasing, Marketing for Sales and Marketing for Business Development.
Supervision Supervision Received:
This position reports to the General Manager with a strong dotted line to AVP, Marketing. Supervisory Responsibilities: The Marketing Coordinator reports to this position.
Responsibilities Principal Accountabilities:
Provide Superior Client Service
Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available
Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurate
Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors
Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends
Leadership, Motivation and Development
Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace
Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to deter mine impact on center traffic and sales; monitor center perception and brand.
Develop a strategic public relations and media plan
Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Oversees MC who will write copy, proofs materials and distributes as necessary
Works with MC to recruit merchants to participate in planned center programs
Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keep files up to date
Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure
Develops and implements opportunities for Tenant cross promotions to improve sales
Develops and maintains relationships with community groups
Communications
In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company
Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC in all aspects of outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programs
Special Events
Plans and works with MC to implement all center events
Serves as primary contact for all event operations
Coordinates events’ operations with MC participating departments & vendors
Reviews event logistics and performance
Researches and recommends appropriate events for center participation and sponsorship
Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes / adjustments for the following year
Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant
Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics on a regular basis strategically increasing results and impact to the Center
Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, events - with a consistent voice and professional presentation consistent with a first-class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
Oversees MC orders of visual display items, within budget guidelines
Work with MC to coordinate preparation, installation and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expenses
Recommends and researches additions to and changes in seasonal décor
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Provide custom decks and renderings to potential clients
Update research materials with latest demographic information
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
Additional duties as requested
Education and Experience:
Bachelor’s degree in Marketing or related field and/or 3 - 5 years in professional experience, retail and/or related shopping center experience
Knowledge of marketing fundamentals and research and reporting
Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
Ability to easily learn and use new systems
Strong organizational, time management and delegation skills
Excellent interpersonal, oral and written communication skills
Social Media skills and experience posting for a company
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Must have flexibility to work varied schedules including weekends and evenings
Additional duties as requested
Communication, Teamwork, Organization, Customer Service, Adaptability, Results Driven, Problem Solving, Time Management, Initiative, Technology, Communication
The duties and responsibilities listed above are not a comprehensive list. The duties, responsibilities or activities may change, or new ones may be assigned to the employee at any time with or without notice.
PRCP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, hair texture and protective hairstyles which are defined to include, but not limited to braids, locks and twists or any other characteristic protected by federal, state or local laws.
ABOUT:
Evolving real estate for the next generation, Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. PRCP is dedicated to creating a unique and strategic vision for each property and exceeding the highest expectations of investors, retailers, consumers, and employees. Focusing on its five Core Values, PRCP is a strategic, results-driven and community-focused organization that gives a voice and empowers a people-first approach in all facets of the business.
Marketing and Business Development Manager
#J-18808-Ljbffr
Marketing and Business Development Manager - Ridgeland, MS
Job Type:
Full time
Position Overview:
The Marketing Manager is responsible for developing, owning, implementing and managing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are, Marketing for Leasing, Marketing for Sales and Marketing for Business Development.
Supervision Supervision Received:
This position reports to the General Manager with a strong dotted line to AVP, Marketing. Supervisory Responsibilities: The Marketing Coordinator reports to this position.
Responsibilities Principal Accountabilities:
Provide Superior Client Service
Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available
Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurate
Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors
Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends
Leadership, Motivation and Development
Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace
Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to deter mine impact on center traffic and sales; monitor center perception and brand.
Develop a strategic public relations and media plan
Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Oversees MC who will write copy, proofs materials and distributes as necessary
Works with MC to recruit merchants to participate in planned center programs
Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keep files up to date
Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure
Develops and implements opportunities for Tenant cross promotions to improve sales
Develops and maintains relationships with community groups
Communications
In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company
Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC in all aspects of outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programs
Special Events
Plans and works with MC to implement all center events
Serves as primary contact for all event operations
Coordinates events’ operations with MC participating departments & vendors
Reviews event logistics and performance
Researches and recommends appropriate events for center participation and sponsorship
Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes / adjustments for the following year
Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant
Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics on a regular basis strategically increasing results and impact to the Center
Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, events - with a consistent voice and professional presentation consistent with a first-class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
Oversees MC orders of visual display items, within budget guidelines
Work with MC to coordinate preparation, installation and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expenses
Recommends and researches additions to and changes in seasonal décor
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Provide custom decks and renderings to potential clients
Update research materials with latest demographic information
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
Additional duties as requested
Education and Experience:
Bachelor’s degree in Marketing or related field and/or 3 - 5 years in professional experience, retail and/or related shopping center experience
Knowledge of marketing fundamentals and research and reporting
Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
Ability to easily learn and use new systems
Strong organizational, time management and delegation skills
Excellent interpersonal, oral and written communication skills
Social Media skills and experience posting for a company
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Must have flexibility to work varied schedules including weekends and evenings
Additional duties as requested
Communication, Teamwork, Organization, Customer Service, Adaptability, Results Driven, Problem Solving, Time Management, Initiative, Technology, Communication
The duties and responsibilities listed above are not a comprehensive list. The duties, responsibilities or activities may change, or new ones may be assigned to the employee at any time with or without notice.
PRCP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, hair texture and protective hairstyles which are defined to include, but not limited to braids, locks and twists or any other characteristic protected by federal, state or local laws.
ABOUT:
Evolving real estate for the next generation, Pacific Retail Capital Partners (PRCP) is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. PRCP is dedicated to creating a unique and strategic vision for each property and exceeding the highest expectations of investors, retailers, consumers, and employees. Focusing on its five Core Values, PRCP is a strategic, results-driven and community-focused organization that gives a voice and empowers a people-first approach in all facets of the business.
Marketing and Business Development Manager
#J-18808-Ljbffr