Pacific Retail Capital Partners
Marketing and Business Development Manager – Northpark Mall
Pacific Retail Capital Partners, Ridgeland, Mississippi, us, 39158
Overview
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with depth in retail real estate. Our team leverages decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and manage the company's portfolio. This position is based in Ridgeland, MS; however, our company operates nationally, with a focus on large regional malls. As the Marketing and Business Development Manager at Northpark Mall, you will design, lead, and manage marketing programs that align with the retail center’s strategic objectives. You will focus on driving results in three key areas: supporting leasing efforts, enhancing sales performance, and advancing business development opportunities, while ensuring that all initiatives strengthen the center’s market presence and tenant success. Responsibilities
Provide Superior Client Service Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends Leadership, Motivation, and Development Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities. Marketing Strategy Implementation Have a thorough knowledge of the area market, including all competitive properties, area, and customer demographics, and available media Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand Develop a strategic public relations and media plan Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts Advertising and Sales Promotions Strategically plans and executes center advertising and sales promotions Oversees media buys with MC with various media outlets to determine placement and content Oversees reports/analytics for reviews of sales promotion programs Oversees MC who will write copy, proof materials, and distribute as necessary Works with MC to recruit merchants to participate in planned center programs Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers Tenant and Community Relations Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure Develops and implements opportunities for Tenant cross-promotions to improve sales Develops and maintains relationships with community groups Communications In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage Prepares Business Development section of AMR for ownership Oversees Marketing AMR Oversees MC in all aspects of outreach to community partners in support of programs in place Special Events: Plans and works with MC to implement all center events Serves as primary contact for all event operations; coordinates events’ operations with MC participating departments & vendors Reviews event logistics and performance; researches and recommends appropriate events for center participation and sponsorship Conducts a timely post-event and/or post-promotion meeting review of the event/promotion Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface Monitors all digital analytics regularly, increasing results and impact to the Center Collaboratively works with MC to program and implement all social media content with a consistent voice Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed Oversees MC orders of visual display items, within budget guidelines Coordinates preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance Recommends and researches additions to and changes in seasonal décor; oversees installation and takedown as needed Business Development Responsible for Business Development revenue Source local, regional, and national clients for advertising and sponsorship opportunities Develop Business Development collateral Provide custom decks and renderings to potential clients Update research materials with the latest demographic information Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of activations Develop and implement local and corporate sponsorship opportunities that generate additional revenue for the property; document and track all sponsorship proposals and programs Qualifications
Bachelor’s degree in Marketing or related field, with 3–5 years of professional marketing, retail, or shopping center experience Solid understanding of marketing principles, research, reporting, and social media management Proficiency with Microsoft Office (Excel, Word, PowerPoint) and design tools such as Illustrator or Photoshop, with the ability to quickly learn new systems Solid organizational, time management, multitasking, and communication skills with sharp attention to detail Flexibility to work evenings, weekends, and travel as required Benefits
Comprehensive health coverage: Medical, dental, and vision insurance provided Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off and holidays Ready to take your career to the next level? Join us in making Northpark Mall the go-to shopping, dining, and entertainment destination! We are an equal opportunity employer.
#J-18808-Ljbffr
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with depth in retail real estate. Our team leverages decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and manage the company's portfolio. This position is based in Ridgeland, MS; however, our company operates nationally, with a focus on large regional malls. As the Marketing and Business Development Manager at Northpark Mall, you will design, lead, and manage marketing programs that align with the retail center’s strategic objectives. You will focus on driving results in three key areas: supporting leasing efforts, enhancing sales performance, and advancing business development opportunities, while ensuring that all initiatives strengthen the center’s market presence and tenant success. Responsibilities
Provide Superior Client Service Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends Leadership, Motivation, and Development Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities. Marketing Strategy Implementation Have a thorough knowledge of the area market, including all competitive properties, area, and customer demographics, and available media Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand Develop a strategic public relations and media plan Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts Advertising and Sales Promotions Strategically plans and executes center advertising and sales promotions Oversees media buys with MC with various media outlets to determine placement and content Oversees reports/analytics for reviews of sales promotion programs Oversees MC who will write copy, proof materials, and distribute as necessary Works with MC to recruit merchants to participate in planned center programs Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers Tenant and Community Relations Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure Develops and implements opportunities for Tenant cross-promotions to improve sales Develops and maintains relationships with community groups Communications In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage Prepares Business Development section of AMR for ownership Oversees Marketing AMR Oversees MC in all aspects of outreach to community partners in support of programs in place Special Events: Plans and works with MC to implement all center events Serves as primary contact for all event operations; coordinates events’ operations with MC participating departments & vendors Reviews event logistics and performance; researches and recommends appropriate events for center participation and sponsorship Conducts a timely post-event and/or post-promotion meeting review of the event/promotion Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface Monitors all digital analytics regularly, increasing results and impact to the Center Collaboratively works with MC to program and implement all social media content with a consistent voice Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed Oversees MC orders of visual display items, within budget guidelines Coordinates preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance Recommends and researches additions to and changes in seasonal décor; oversees installation and takedown as needed Business Development Responsible for Business Development revenue Source local, regional, and national clients for advertising and sponsorship opportunities Develop Business Development collateral Provide custom decks and renderings to potential clients Update research materials with the latest demographic information Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of activations Develop and implement local and corporate sponsorship opportunities that generate additional revenue for the property; document and track all sponsorship proposals and programs Qualifications
Bachelor’s degree in Marketing or related field, with 3–5 years of professional marketing, retail, or shopping center experience Solid understanding of marketing principles, research, reporting, and social media management Proficiency with Microsoft Office (Excel, Word, PowerPoint) and design tools such as Illustrator or Photoshop, with the ability to quickly learn new systems Solid organizational, time management, multitasking, and communication skills with sharp attention to detail Flexibility to work evenings, weekends, and travel as required Benefits
Comprehensive health coverage: Medical, dental, and vision insurance provided Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off and holidays Ready to take your career to the next level? Join us in making Northpark Mall the go-to shopping, dining, and entertainment destination! We are an equal opportunity employer.
#J-18808-Ljbffr