Maesa
Overview
Maesa is a next gen beauty company transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa delivers new, better and different products with speed to market and works with retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. About the Role: We are seeking a passionate and driven
Associate Brand Marketing Manager
to join our team and support growth across multiple brands, including
Hairitage by Mindy McKnight
and
ITK Skincare . This role is ideal for a consumer products enthusiast who thrives in a fast-paced environment and is eager to help shape brand positioning, support campaigns, and contribute to product marketing initiatives. You will execute 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing brand assets, and collaborating with internal teams and agency partners. You will also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. Additionally, you will contribute to social media content and influencer activations to ensure brand messaging remains strong and consistent across consumer touchpoints. Highly organized and detail-oriented, you will manage timelines, budgets, and cross-functional coordination to ensure flawless execution and measurable impact. This role is based in our Manhattan office and requires on-site presence
3 days per week . Key Responsibilities
Brand Plans Execution
– Support the development and execution of brand marketing strategies, aligned with business goals and market trends. Campaign Management
– Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives. Retail & E-Commerce Marketing
– Assist in developing retailer-specific marketing plans, in-store displays, digital strategies, ratings & reviews to drive sales and visibility. Creative Development
– In partnership with the Creative Team, develop brand assets, including in-store displays, advertising materials, events and brand photoshoots. Influencer & Social Media
– Contribute to ideation and support the execution of social content and influencer activations, ensuring content is engaging, on-brand, and consistent across touchpoints. Consumer & Community Engagement
– Drive brand love and product education through consumer & social communities via events and customer service. Market & Trend Analysis
– Stay informed on trends, competitive landscape, and consumer insights to identify opportunities. Performance Tracking
– Analyze marketing performance, feedback, and sales data to optimize strategies and ROI. Qualifications & Requirements
Bachelor’s Degree in a related field 2-3 years of brand marketing/brand management experience; CPG experience preferred Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning Excellent communication and collaboration skills to work across teams Highly organized and detail-oriented with strong project management and ability to juggle multiple priorities Skilled in creating marketing collateral & presentations Proficiency in Microsoft Office (PowerPoint, Excel, Word) Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms Social media savvy with knowledge of beauty/trends on TikTok Flexibility to take on additional responsibilities as needed What We Offer
$75,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. Eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits including health insurance, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, a hybrid office setup, and paid leave options. Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing creativity, and discipline. We strive to create a welcoming, inclusive environment for employees and partners. We comply with equal employment opportunity policies and do not discriminate on the basis of protected status. This role is eligible for our hybrid work model.
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Maesa is a next gen beauty company transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa delivers new, better and different products with speed to market and works with retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. About the Role: We are seeking a passionate and driven
Associate Brand Marketing Manager
to join our team and support growth across multiple brands, including
Hairitage by Mindy McKnight
and
ITK Skincare . This role is ideal for a consumer products enthusiast who thrives in a fast-paced environment and is eager to help shape brand positioning, support campaigns, and contribute to product marketing initiatives. You will execute 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing brand assets, and collaborating with internal teams and agency partners. You will also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking. Additionally, you will contribute to social media content and influencer activations to ensure brand messaging remains strong and consistent across consumer touchpoints. Highly organized and detail-oriented, you will manage timelines, budgets, and cross-functional coordination to ensure flawless execution and measurable impact. This role is based in our Manhattan office and requires on-site presence
3 days per week . Key Responsibilities
Brand Plans Execution
– Support the development and execution of brand marketing strategies, aligned with business goals and market trends. Campaign Management
– Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives. Retail & E-Commerce Marketing
– Assist in developing retailer-specific marketing plans, in-store displays, digital strategies, ratings & reviews to drive sales and visibility. Creative Development
– In partnership with the Creative Team, develop brand assets, including in-store displays, advertising materials, events and brand photoshoots. Influencer & Social Media
– Contribute to ideation and support the execution of social content and influencer activations, ensuring content is engaging, on-brand, and consistent across touchpoints. Consumer & Community Engagement
– Drive brand love and product education through consumer & social communities via events and customer service. Market & Trend Analysis
– Stay informed on trends, competitive landscape, and consumer insights to identify opportunities. Performance Tracking
– Analyze marketing performance, feedback, and sales data to optimize strategies and ROI. Qualifications & Requirements
Bachelor’s Degree in a related field 2-3 years of brand marketing/brand management experience; CPG experience preferred Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning Excellent communication and collaboration skills to work across teams Highly organized and detail-oriented with strong project management and ability to juggle multiple priorities Skilled in creating marketing collateral & presentations Proficiency in Microsoft Office (PowerPoint, Excel, Word) Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms Social media savvy with knowledge of beauty/trends on TikTok Flexibility to take on additional responsibilities as needed What We Offer
$75,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. Eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits including health insurance, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, a hybrid office setup, and paid leave options. Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing creativity, and discipline. We strive to create a welcoming, inclusive environment for employees and partners. We comply with equal employment opportunity policies and do not discriminate on the basis of protected status. This role is eligible for our hybrid work model.
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