Confidential Cascadia Managing Brands Client
Director/VP Sales
Confidential Cascadia Managing Brands Client, Los Angeles, California, United States, 90079
Overview
Director / Vice President of Sales – Bottled Water (Southern California Based)
— Confidential Company Southern California (Hybrid / Field Role) The company is seeking a dynamic and strategic
Director or Vice President of Sales
to lead its expansion across key U.S. markets. This role is based in Southern California and will oversee distributor management, retail account development, and national sales strategy for traditional and emerging channels. The ideal candidate combines deep beverage industry experience with the drive and creativity to build a modern, high-performance sales organization.
Key Responsibilities
Lead sales strategy, execution, and revenue growth across all retail and distribution channels.
Build and manage relationships with key distributors, brokers, and retail partners.
Develop and execute channel strategies for grocery, natural/specialty, convenience, and on-premise.
Drive new business acquisition, pricing architecture, and trade programs.
Collaborate with marketing and operations teams to align brand, trade, and logistics strategies.
Recruit, mentor, and manage regional sales personnel as the company scales.
Establish KPIs, forecasting models, and performance dashboards.
Qualifications
10+ years of progressive sales experience in beverages (water, functional drinks, or premium CPG strongly preferred).
Proven track record driving growth through distributor networks and key retail accounts.
Strong leadership and negotiation skills with deep knowledge of West Coast retail landscape.
Experience in launching or scaling a growth-stage beverage brand is a plus.
Comfortable in a fast-paced, entrepreneurial environment.
Compensation
Competitive base salary and performance-based incentives.
Benefits package.
Location
Must be based in Southern California (Los Angeles, Orange County, or San Diego preferred).
Regular travel required throughout the region and nationally as needed.
To Apply Employment Type: Full Time
Industry Sectors: Beverage - Non Alcoholic
Date Posted: 10/10/2025
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Director / Vice President of Sales – Bottled Water (Southern California Based)
— Confidential Company Southern California (Hybrid / Field Role) The company is seeking a dynamic and strategic
Director or Vice President of Sales
to lead its expansion across key U.S. markets. This role is based in Southern California and will oversee distributor management, retail account development, and national sales strategy for traditional and emerging channels. The ideal candidate combines deep beverage industry experience with the drive and creativity to build a modern, high-performance sales organization.
Key Responsibilities
Lead sales strategy, execution, and revenue growth across all retail and distribution channels.
Build and manage relationships with key distributors, brokers, and retail partners.
Develop and execute channel strategies for grocery, natural/specialty, convenience, and on-premise.
Drive new business acquisition, pricing architecture, and trade programs.
Collaborate with marketing and operations teams to align brand, trade, and logistics strategies.
Recruit, mentor, and manage regional sales personnel as the company scales.
Establish KPIs, forecasting models, and performance dashboards.
Qualifications
10+ years of progressive sales experience in beverages (water, functional drinks, or premium CPG strongly preferred).
Proven track record driving growth through distributor networks and key retail accounts.
Strong leadership and negotiation skills with deep knowledge of West Coast retail landscape.
Experience in launching or scaling a growth-stage beverage brand is a plus.
Comfortable in a fast-paced, entrepreneurial environment.
Compensation
Competitive base salary and performance-based incentives.
Benefits package.
Location
Must be based in Southern California (Los Angeles, Orange County, or San Diego preferred).
Regular travel required throughout the region and nationally as needed.
To Apply Employment Type: Full Time
Industry Sectors: Beverage - Non Alcoholic
Date Posted: 10/10/2025
#J-18808-Ljbffr