First Financial Bank
Marketing Manager (In Person - Cincinnati)
First Financial Bank, Cincinnati, Ohio, United States, 45208
Overview
Marketing Manager (In Person - Cincinnati) at First Financial Bank. The Marketing Manager plays a critical role in customer acquisition, retention, and expansion goals through the development of content, creative, campaigns, communications, paid media, and go-to-market strategies. This role requires strong partnership with another Marketing Manager I to support the Consumer line of business. The Marketing Manager ensures that First Financial promotion/advertising across all channels is on point, consistent with brand standards, and aligned with key organizational goals. Responsibilities
Lead strategic marketing campaign creation and implementation for identified lines of business or company objectives. Support product campaigns and launches, development of sales collateral across all channels, media planning and creative development, and thought leadership. Use research, data, analysis, and current marketing/competitive positioning to develop strategic positioning and key messages. Lead, drive, and execute marketing projects using internal and external resources (agencies, freelancers, etc.). Collaborate with media and paid search agencies on overarching media plans. Identify continuous improvement opportunities; challenge the team to re-think with big-picture results in mind. Keep the client at the center of initiatives; serve as the voice of the client to the marketing team and business partners. Provide advanced marketing solutions to address business gaps or opportunities by reviewing industry climates and trends and collaborating with stakeholders to maximize brand, advertising, media, events, projects, and campaigns. Minimum Qualifications
Bachelor’s degree in Marketing or related field. Minimum 6 years of hands-on experience in marketing leading creative, campaigns and strategic marketing plans to achieve key organizational goals. Financial industry experience a plus. Detail-oriented with project and campaign management expertise across sizes of initiatives. Strong interpersonal and team collaboration skills with a customer service focus. Adaptable and comfortable with changing business demands; takes initiative in ambiguity and problem-solving. Preferred Knowledge and Skills
Experience with Marketing Cloud, Sales CRM, and Adobe Experience CMS platform. Experience with SEO/SEM strategy and implementation; basic graphic design. Hands-on development of campaigns from briefing through execution and results analysis. Experience with media planning across paid and organic channels. Understanding of sales enablement strategies for internal and external channels (web and email). Work Environment and Travel
In-person role based in Cincinnati, OH. Periodic travel as needed; driving as needed. Must be able to navigate a typical office environment. Compliance and Benefits
The associate is responsible for meeting all compliance requirements imposed by State and Federal law and First Financial Bank policies, including Bank Secrecy Act, Anti-Money Laundering, OFAC, and Suspicious Activity reporting. Pay range: $74,000.00/year - $98,000.00/year. Benefits available as described in the Benefits Guide. All roles are incentive eligible with exceptions noted for Co-Op, Intern, or Student positions. We are an E-Verify Employer. Edits reflect our commitment to equality and inclusion and align with our mission and core values: Doing the right thing, Teamwork, Mutual respect, Wellbeing, Excellence.
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Marketing Manager (In Person - Cincinnati) at First Financial Bank. The Marketing Manager plays a critical role in customer acquisition, retention, and expansion goals through the development of content, creative, campaigns, communications, paid media, and go-to-market strategies. This role requires strong partnership with another Marketing Manager I to support the Consumer line of business. The Marketing Manager ensures that First Financial promotion/advertising across all channels is on point, consistent with brand standards, and aligned with key organizational goals. Responsibilities
Lead strategic marketing campaign creation and implementation for identified lines of business or company objectives. Support product campaigns and launches, development of sales collateral across all channels, media planning and creative development, and thought leadership. Use research, data, analysis, and current marketing/competitive positioning to develop strategic positioning and key messages. Lead, drive, and execute marketing projects using internal and external resources (agencies, freelancers, etc.). Collaborate with media and paid search agencies on overarching media plans. Identify continuous improvement opportunities; challenge the team to re-think with big-picture results in mind. Keep the client at the center of initiatives; serve as the voice of the client to the marketing team and business partners. Provide advanced marketing solutions to address business gaps or opportunities by reviewing industry climates and trends and collaborating with stakeholders to maximize brand, advertising, media, events, projects, and campaigns. Minimum Qualifications
Bachelor’s degree in Marketing or related field. Minimum 6 years of hands-on experience in marketing leading creative, campaigns and strategic marketing plans to achieve key organizational goals. Financial industry experience a plus. Detail-oriented with project and campaign management expertise across sizes of initiatives. Strong interpersonal and team collaboration skills with a customer service focus. Adaptable and comfortable with changing business demands; takes initiative in ambiguity and problem-solving. Preferred Knowledge and Skills
Experience with Marketing Cloud, Sales CRM, and Adobe Experience CMS platform. Experience with SEO/SEM strategy and implementation; basic graphic design. Hands-on development of campaigns from briefing through execution and results analysis. Experience with media planning across paid and organic channels. Understanding of sales enablement strategies for internal and external channels (web and email). Work Environment and Travel
In-person role based in Cincinnati, OH. Periodic travel as needed; driving as needed. Must be able to navigate a typical office environment. Compliance and Benefits
The associate is responsible for meeting all compliance requirements imposed by State and Federal law and First Financial Bank policies, including Bank Secrecy Act, Anti-Money Laundering, OFAC, and Suspicious Activity reporting. Pay range: $74,000.00/year - $98,000.00/year. Benefits available as described in the Benefits Guide. All roles are incentive eligible with exceptions noted for Co-Op, Intern, or Student positions. We are an E-Verify Employer. Edits reflect our commitment to equality and inclusion and align with our mission and core values: Doing the right thing, Teamwork, Mutual respect, Wellbeing, Excellence.
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