Perrigo Company plc
Associate Director, Global Digital Content
Perrigo Company plc, Grand Rapids, Michigan, us, 49528
Description Overview
We are seeking a visionary and execution-focused Global Digital Content Associate Director to lead content strategy and operations across all eCommerce channels. This role will drive excellence in digital content creation—from pack images to below-the-fold activation—and shape the future of content generation through offshore capabilities and AI innovation. Reports to the Sr Director Consumer Experience. Will consider hybrid or remote. Scope of the Role
Content Strategy & Execution Own end-to-end digital content strategy across global eComm platforms (Amazon, Walmart, DTC, etc.). Lead creation and optimization of pack images, product detail pages, and below-the-fold assets to drive conversion and brand consistency. Partner with brand, design, and commercial teams to ensure content aligns with global brand guidelines and local market needs. Scope of the Role
Operational Leadership Build and manage a scalable content production model, including offshore studios and vendor partnerships. Develop KPIs and governance frameworks to ensure quality, speed, and cost-efficiency in content delivery. Implement agile workflows and digital asset management systems to streamline operations. Scope of the Role
AI & Innovation Define and lead the long-term strategy for integrating AI tools into content creation, including generative design, copywriting, and personalization. Stay ahead of emerging technologies and trends in digital content and eCommerce. Scope of the Role
Team & Stakeholder Management Lead a global team of content creators, strategists, and external partners. Collaborate cross-functionally with marketing, IT, legal, and commercial teams to ensure compliance and innovation. Experience Required
Undergraduate degree plus 10+ years of experience in digital content, eCommerce, or brand marketing, preferably in CPG or retail. Proven track record of leading global content operations and strategy. Deep understanding of eComm platforms and consumer behavior. Experience with offshore content production and vendor management. Familiarity with AI tools and their application in creative workflows. Strong leadership, communication, and project management skills. Preferred Skills
Experience with DAM systems (e.g., Adobe Experience Manager, Bynder). Knowledge of SEO, UX, and performance marketing. Passion for innovation and digital transformation. Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo. Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. We also appreciate the opportunity to work remotely and promote flexibility, with the ability to work two days a week from home in many roles. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
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We are seeking a visionary and execution-focused Global Digital Content Associate Director to lead content strategy and operations across all eCommerce channels. This role will drive excellence in digital content creation—from pack images to below-the-fold activation—and shape the future of content generation through offshore capabilities and AI innovation. Reports to the Sr Director Consumer Experience. Will consider hybrid or remote. Scope of the Role
Content Strategy & Execution Own end-to-end digital content strategy across global eComm platforms (Amazon, Walmart, DTC, etc.). Lead creation and optimization of pack images, product detail pages, and below-the-fold assets to drive conversion and brand consistency. Partner with brand, design, and commercial teams to ensure content aligns with global brand guidelines and local market needs. Scope of the Role
Operational Leadership Build and manage a scalable content production model, including offshore studios and vendor partnerships. Develop KPIs and governance frameworks to ensure quality, speed, and cost-efficiency in content delivery. Implement agile workflows and digital asset management systems to streamline operations. Scope of the Role
AI & Innovation Define and lead the long-term strategy for integrating AI tools into content creation, including generative design, copywriting, and personalization. Stay ahead of emerging technologies and trends in digital content and eCommerce. Scope of the Role
Team & Stakeholder Management Lead a global team of content creators, strategists, and external partners. Collaborate cross-functionally with marketing, IT, legal, and commercial teams to ensure compliance and innovation. Experience Required
Undergraduate degree plus 10+ years of experience in digital content, eCommerce, or brand marketing, preferably in CPG or retail. Proven track record of leading global content operations and strategy. Deep understanding of eComm platforms and consumer behavior. Experience with offshore content production and vendor management. Familiarity with AI tools and their application in creative workflows. Strong leadership, communication, and project management skills. Preferred Skills
Experience with DAM systems (e.g., Adobe Experience Manager, Bynder). Knowledge of SEO, UX, and performance marketing. Passion for innovation and digital transformation. Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo. Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. We also appreciate the opportunity to work remotely and promote flexibility, with the ability to work two days a week from home in many roles. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
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