Vertex Pharmaceuticals
Global Marketing Research Associate Director
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Global Marketing Research Associate Director
General Summary:
The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercialization decisions across the hemoglobinopathies and the early pipeline portfolio. As an integral member of the Global Commercial Brand Teams, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving primary market research and/or data analytics) to answer them.
Key Duties And Responsibilities
Function as a key partner to the Marketing and provide objective perspective and insights
Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology
Independently design and execute primary market research that addresses key business questions
Define data analytics needed to answer ongoing business questions and oversee its execution
Run the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program
Maintain a current summary of all the insights supporting a disease area in the form of an Insights book
Develop the situation analysis for the Brand Planning process
Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long Range Plan
Knowledge And Skills
Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects
Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results
Deep understanding of the biopharma commercialization process; experience with go-to-market approaches and launch planning
Strong experience working with global brands and understanding insights from global markets
Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative
Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly
Demonstrated experience as a trusted advisor and thought partner to stakeholders
Comfortable with ambiguity; able to effectively structure problems and solution approaches
Education And Experience
Bachelor’s Degree in relevant discipline required
Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, or the equivalent combination of education and experience
Pay Range $157,800 - $236,700
Disclosure Statement The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status
Hybrid: work remotely up to two days per week; or select
On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
#J-18808-Ljbffr
The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercialization decisions across the hemoglobinopathies and the early pipeline portfolio. As an integral member of the Global Commercial Brand Teams, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving primary market research and/or data analytics) to answer them.
Key Duties And Responsibilities
Function as a key partner to the Marketing and provide objective perspective and insights
Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology
Independently design and execute primary market research that addresses key business questions
Define data analytics needed to answer ongoing business questions and oversee its execution
Run the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program
Maintain a current summary of all the insights supporting a disease area in the form of an Insights book
Develop the situation analysis for the Brand Planning process
Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long Range Plan
Knowledge And Skills
Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects
Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results
Deep understanding of the biopharma commercialization process; experience with go-to-market approaches and launch planning
Strong experience working with global brands and understanding insights from global markets
Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative
Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly
Demonstrated experience as a trusted advisor and thought partner to stakeholders
Comfortable with ambiguity; able to effectively structure problems and solution approaches
Education And Experience
Bachelor’s Degree in relevant discipline required
Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, or the equivalent combination of education and experience
Pay Range $157,800 - $236,700
Disclosure Statement The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status
Hybrid: work remotely up to two days per week; or select
On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
#J-18808-Ljbffr