dentsu
Role Purpose
Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.
Key Accountabilities
Deliver media programs that exceed client objectives leveraging technology & human-powered AI
Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
Coordinate hand-offs between media team and ad operations team during trafficking process
Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
Troubleshoot basic campaign delivery and performance issues independently
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
Develop ability to interpret media data, provide actionable insights and recommendations to line management for review/approval
Qualifications
Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry
Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc.
Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc.
Strong knowledge of media math formulas and concepts
Knowledge of basic financial principles, such as revenue and profit
Excellent verbal and written communications
Collaboration mindset
Strong attention to detail
Proactive work ethic
Ability to prioritize multiple tasks
Solutions oriented with strong critical thinking abilities
Strong analytical thinking and mathematical skills
Comfortable with analysis and data
Experience working with business applications; MS Office Suite desired
Benefits
Comprehensive healthcare plans
Unlimited PTO
Paid Maternity and Paternity leave
401k
Salary Range Anticipated salary range: $51,000 - $70,375.
Location New York
Equal Employment Opportunity Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
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Key Accountabilities
Deliver media programs that exceed client objectives leveraging technology & human-powered AI
Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
Coordinate hand-offs between media team and ad operations team during trafficking process
Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
Troubleshoot basic campaign delivery and performance issues independently
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
Develop ability to interpret media data, provide actionable insights and recommendations to line management for review/approval
Qualifications
Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry
Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc.
Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc.
Strong knowledge of media math formulas and concepts
Knowledge of basic financial principles, such as revenue and profit
Excellent verbal and written communications
Collaboration mindset
Strong attention to detail
Proactive work ethic
Ability to prioritize multiple tasks
Solutions oriented with strong critical thinking abilities
Strong analytical thinking and mathematical skills
Comfortable with analysis and data
Experience working with business applications; MS Office Suite desired
Benefits
Comprehensive healthcare plans
Unlimited PTO
Paid Maternity and Paternity leave
401k
Salary Range Anticipated salary range: $51,000 - $70,375.
Location New York
Equal Employment Opportunity Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.
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