Creative Cove Inc.
Our South Shore CPG client is looking for an onsite Sr Marketing Manager with a strong background in packaging; this role is onsite 4 days a week and remote on Fridays. You'll be managing 5 members of the creative team ranging from Graphic and Packaging Designers to Social Media. Strong people management skills, consumer goods packaging experience (ie outside the box + inside contents), ss well as previous experience with catalogs for customers required for this role. Additionally, experience with asset libraries and project management are one of the top key skills needed.
KEY RESPONSIBIITIES
Lead a team across brand, creative, digital, content, CRM, and
Define marketing vision and translate strategy into executable plans with clear
Champion the company's brand and positioning across all touchpoints.
Ensure brand consistency across digital platforms, retail spaces, catalogs, and
Lead omnichannel strategies for digital marketing, in-store engagement, and
Develop innovative retail presentations and experiences that reflect brand
Oversee creation and curation of visual assets, imagery, catalog layouts, and
Collaborate with internal and external creatives to produce compelling marketing content.
Partner with Sales, NPD, Creative, and Operations teams to align marketing initiatives.
Lead key marketing projects and ensure timely delivery across departments.
Looking for:
8+ years of marketing experience, with at least 3 in a senior-level management role managing people
Proven leadership in brand management, customer acquisition, and visual storytelling
Expertise in retail and digital marketing platforms and specifically a focus on packaging
Exceptional project management and cross-functional communication skills
Collaborative leader who inspires and motivates teams while fostering cross-functional
Ability to translate data insights into marketing strategies that drive engagement.
Demonstrates core values: teamwork, accountability, clarity of purpose, and relentless execution.
Experienced in CPG and ideally a DTC product
#J-18808-Ljbffr
KEY RESPONSIBIITIES
Lead a team across brand, creative, digital, content, CRM, and
Define marketing vision and translate strategy into executable plans with clear
Champion the company's brand and positioning across all touchpoints.
Ensure brand consistency across digital platforms, retail spaces, catalogs, and
Lead omnichannel strategies for digital marketing, in-store engagement, and
Develop innovative retail presentations and experiences that reflect brand
Oversee creation and curation of visual assets, imagery, catalog layouts, and
Collaborate with internal and external creatives to produce compelling marketing content.
Partner with Sales, NPD, Creative, and Operations teams to align marketing initiatives.
Lead key marketing projects and ensure timely delivery across departments.
Looking for:
8+ years of marketing experience, with at least 3 in a senior-level management role managing people
Proven leadership in brand management, customer acquisition, and visual storytelling
Expertise in retail and digital marketing platforms and specifically a focus on packaging
Exceptional project management and cross-functional communication skills
Collaborative leader who inspires and motivates teams while fostering cross-functional
Ability to translate data insights into marketing strategies that drive engagement.
Demonstrates core values: teamwork, accountability, clarity of purpose, and relentless execution.
Experienced in CPG and ideally a DTC product
#J-18808-Ljbffr