CNN
Overview
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Your New Role CNN is looking for a strategic, audience-centric Senior Product Manager to lead the vision, strategy, and execution of our newsletter portfolio, one of our most direct and impactful channels for engaging readers. This role plays a pivotal part in shaping how CNN builds meaningful relationships through the inbox. Your guiding mission will be to expand the reach, deepen the relevance, and increase the retention value of newsletters as a key component of CNN’s broader user funnel and subscription ecosystem.
You’ll collaborate closely with Audience, Editorial, Product, Design, Growth, and Analytics teams to ensure every newsletter has a clear purpose, defined objectives, and measurable impact. You’ll be instrumental in optimizing our current portfolio, launching new offerings, and driving innovation across format, personalization, and storytelling. This includes setting engagement benchmarks, promoting best practices, advocating for exceptional user experiences, and staying ahead of emerging industry trends.
If you thrive in a collaborative environment, bring an entrepreneurial mindset, and excel at navigating ambiguity while keeping the customer experience front and center, this is an exciting opportunity to make a lasting impact.
Your Role Accountabilities
Create and evolve the product vision and roadmap for CNN’s newsletter ecosystem, aligning with editorial, audience, and business objectives.
Partner with editorial, audience, engineering and design to deliver scalable, high-quality solutions across platforms and devices.
Set and track growth and engagement goals for each newsletter and support teams in achieving them.
Collaborate with the Senior Director of Newsletters (Audience) to refine email strategy and guide desks and newsletter editors on best practices for execution.
Collaborate with the Senior Director of Newsletters (Audience) to ensure newsletters reflect CNN’s journalistic standards and resonate with readers.
Collaborate with the Senior Director of Newsletters (Audience) to oversee newsletter performance reporting and communicate insights to stakeholders.
Champion user experience and innovation, leveraging data, industry trends, and reader feedback to inform product decisions.
Stay current on industry best practices and present new opportunities to newsroom and company leadership.
Qualifications & Experience
5+ years of product management experience, ideally in media, publishing, or audience engagement.
Proven success managing email or newsletter products at scale.
Strong analytical skills; skilled in A/B testing, segmentation, and personalization strategies.
Demonstrated success leading cross-functional initiatives and collaborating with editorial, growth, and analytics partners.
Excellent communication and stakeholder management skills.
Passion for journalism and audience-first thinking.
Comfortable working in a fast-paced, evolving media environment with shifting priorities and high editorial standards.
Passion for creating compelling, useful, and habit-forming products that meet real audience needs.
Experience with subscription or membership products preferred.
How We Get Things Done Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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Your New Role CNN is looking for a strategic, audience-centric Senior Product Manager to lead the vision, strategy, and execution of our newsletter portfolio, one of our most direct and impactful channels for engaging readers. This role plays a pivotal part in shaping how CNN builds meaningful relationships through the inbox. Your guiding mission will be to expand the reach, deepen the relevance, and increase the retention value of newsletters as a key component of CNN’s broader user funnel and subscription ecosystem.
You’ll collaborate closely with Audience, Editorial, Product, Design, Growth, and Analytics teams to ensure every newsletter has a clear purpose, defined objectives, and measurable impact. You’ll be instrumental in optimizing our current portfolio, launching new offerings, and driving innovation across format, personalization, and storytelling. This includes setting engagement benchmarks, promoting best practices, advocating for exceptional user experiences, and staying ahead of emerging industry trends.
If you thrive in a collaborative environment, bring an entrepreneurial mindset, and excel at navigating ambiguity while keeping the customer experience front and center, this is an exciting opportunity to make a lasting impact.
Your Role Accountabilities
Create and evolve the product vision and roadmap for CNN’s newsletter ecosystem, aligning with editorial, audience, and business objectives.
Partner with editorial, audience, engineering and design to deliver scalable, high-quality solutions across platforms and devices.
Set and track growth and engagement goals for each newsletter and support teams in achieving them.
Collaborate with the Senior Director of Newsletters (Audience) to refine email strategy and guide desks and newsletter editors on best practices for execution.
Collaborate with the Senior Director of Newsletters (Audience) to ensure newsletters reflect CNN’s journalistic standards and resonate with readers.
Collaborate with the Senior Director of Newsletters (Audience) to oversee newsletter performance reporting and communicate insights to stakeholders.
Champion user experience and innovation, leveraging data, industry trends, and reader feedback to inform product decisions.
Stay current on industry best practices and present new opportunities to newsroom and company leadership.
Qualifications & Experience
5+ years of product management experience, ideally in media, publishing, or audience engagement.
Proven success managing email or newsletter products at scale.
Strong analytical skills; skilled in A/B testing, segmentation, and personalization strategies.
Demonstrated success leading cross-functional initiatives and collaborating with editorial, growth, and analytics partners.
Excellent communication and stakeholder management skills.
Passion for journalism and audience-first thinking.
Comfortable working in a fast-paced, evolving media environment with shifting priorities and high editorial standards.
Passion for creating compelling, useful, and habit-forming products that meet real audience needs.
Experience with subscription or membership products preferred.
How We Get Things Done Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
#J-18808-Ljbffr