Stanley 1913
Brand Marketing Manager – Lifestyle and Inline
Join Stanley 1913 to apply for the
Brand Marketing Manager – Lifestyle and Inline
role. The position plays a vital role in developing and implementing marketing approaches that help realize our bold vision and drive growth in North America.
About Stanley 1913 Stanley 1913 has fueled the human experience since 1913. Our colorful, thoughtfully designed products, including the popular QuencherTM series, go beyond function to elevate everyday moments with style and empower active lifestyles.
Position Overview As Brand Marketing Manager – Lifestyle and Inline, you will take charge of North America activations and guide captivating brand campaigns that speak to a wide range of consumer audiences. Partnering cross‑functionally, you will help launch marketing programs that align with our brand direction, drive growth, deepen brand affinity, and build lasting consumer connections.
What You’ll Do
Support strategy for seasonal collections, core products, and new category launches across the U.S. and Canadian markets.
Craft compelling product and brand narratives that resonate with North American consumers across digital, retail, and experiential touchpoints.
Lead development and execution of integrated marketing plans that align brand, digital, social, PR, and experiential channels to drive awareness, engagement, and conversion across all consumer touchpoints.
Develop and execute a comprehensive strategy for activations, events, and sponsorships that align with business and brand objectives.
Collaborate with cross‑functional teams and conduct market research to understand North American consumer behavior, cultural trends, and the competitive landscape.
Define clear positioning frameworks, benefit statements, and messaging hierarchies tailored to North American customer segments.
Partner with creative, content, and merchandising teams to develop campaign briefs, lookbooks, retail collateral, and product education tools specific to the North American market.
Set benchmarks and lead campaign performance analysis and reporting to inform future launches and improve regional marketing efficiency.
Who You’re A Good Fit For
Bachelor’s degree in Marketing or a related field, or equivalent practical experience.
3+ years of experience in product marketing or brand marketing, ideally at a global lifestyle or consumer brand.
Proficient in developing and implementing campaigns, with a shown history of effective product debuts and cooperative marketing efforts.
Possessing keen insights and high emotional intelligence, with a profound grasp of consumer preferences and cultural shifts in North America.
Highly collaborative and experienced in working cross‑functionally with creative, merchandising, and content teams.
Strong storyteller, briefing creatives and crafting brand voice across channels.
Curious, trend‑savvy, and passionate about composing, culture, and emotionally resonant branding.
Benefits Stanley is a total rewards company. Full‑time employees are eligible for an annual bonus, continuous learning opportunities, 401(k), 14 paid holidays, dental, vision, and personalized time off. The base pay range is $100,000—$130,000 USD, with additional compensation based on location, experience, and performance.
Equal Opportunity Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com.
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Brand Marketing Manager – Lifestyle and Inline
role. The position plays a vital role in developing and implementing marketing approaches that help realize our bold vision and drive growth in North America.
About Stanley 1913 Stanley 1913 has fueled the human experience since 1913. Our colorful, thoughtfully designed products, including the popular QuencherTM series, go beyond function to elevate everyday moments with style and empower active lifestyles.
Position Overview As Brand Marketing Manager – Lifestyle and Inline, you will take charge of North America activations and guide captivating brand campaigns that speak to a wide range of consumer audiences. Partnering cross‑functionally, you will help launch marketing programs that align with our brand direction, drive growth, deepen brand affinity, and build lasting consumer connections.
What You’ll Do
Support strategy for seasonal collections, core products, and new category launches across the U.S. and Canadian markets.
Craft compelling product and brand narratives that resonate with North American consumers across digital, retail, and experiential touchpoints.
Lead development and execution of integrated marketing plans that align brand, digital, social, PR, and experiential channels to drive awareness, engagement, and conversion across all consumer touchpoints.
Develop and execute a comprehensive strategy for activations, events, and sponsorships that align with business and brand objectives.
Collaborate with cross‑functional teams and conduct market research to understand North American consumer behavior, cultural trends, and the competitive landscape.
Define clear positioning frameworks, benefit statements, and messaging hierarchies tailored to North American customer segments.
Partner with creative, content, and merchandising teams to develop campaign briefs, lookbooks, retail collateral, and product education tools specific to the North American market.
Set benchmarks and lead campaign performance analysis and reporting to inform future launches and improve regional marketing efficiency.
Who You’re A Good Fit For
Bachelor’s degree in Marketing or a related field, or equivalent practical experience.
3+ years of experience in product marketing or brand marketing, ideally at a global lifestyle or consumer brand.
Proficient in developing and implementing campaigns, with a shown history of effective product debuts and cooperative marketing efforts.
Possessing keen insights and high emotional intelligence, with a profound grasp of consumer preferences and cultural shifts in North America.
Highly collaborative and experienced in working cross‑functionally with creative, merchandising, and content teams.
Strong storyteller, briefing creatives and crafting brand voice across channels.
Curious, trend‑savvy, and passionate about composing, culture, and emotionally resonant branding.
Benefits Stanley is a total rewards company. Full‑time employees are eligible for an annual bonus, continuous learning opportunities, 401(k), 14 paid holidays, dental, vision, and personalized time off. The base pay range is $100,000—$130,000 USD, with additional compensation based on location, experience, and performance.
Equal Opportunity Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com.
#J-18808-Ljbffr