Eastroc Beverage North America
Position Overview
We are looking for a passionate and strategic Marketing Manager to lead marketing initiatives for our Eastroc Energy beverages. Eastroc Beverage North America (a division of Pittston Co-Packers). Eastroc Energy is the third largest energy drink in the world. The ideal candidate has experience in consumer-packaged goods (CPG) and a deep understanding of today’s beverage industry. This role will drive brand growth through integrated marketing campaigns, product launches, digital engagement, and retail marketing.
Key Responsibilities
Brand Strategy & Planning
Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty.
Define and evolve brand positioning, voice, and messaging to align with company mission and target audience.
Campaign Development & Execution
Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing.
Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets.
Product & Channel Marketing
Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans.
Develop tailored strategies for DTC, eCommerce and retail channels.
Digital & Social Media Marketing
Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM/email marketing.
Manage content calendars, community engagement, and influencer programs across social platforms.
Consumer Insights & Analytics
Conduct market research and analyze consumer trends to inform marketing decisions.
Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI.
Event & Partnership Marketing
Identify and manage partnerships, sponsorships, and sampling events that align with brand values.
Represent the brand at trade shows, pop-ups, and community activations.
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field.
5+years of marketing experience in alcoholic and/or non-alcoholic beverages.
Strong understanding of lifestyle branding.
Proficiency in marketing tools like Google Analytics, Meta Business Suite, Klaviyo/Mailchimp, and Shopify (or similar platforms).
Excellent communication, organizational, and cross-functional collaboration skills.
Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment.
What We Offer
Competitive base salary + performance bonus eligibility
Medical, Dental & Vision insurance (company-subsidized)
401(k) with 6% company match
Paid Time Off (PTO) & paid holidays
Growth opportunities and on-the-job training
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Key Responsibilities
Brand Strategy & Planning
Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty.
Define and evolve brand positioning, voice, and messaging to align with company mission and target audience.
Campaign Development & Execution
Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing.
Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets.
Product & Channel Marketing
Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans.
Develop tailored strategies for DTC, eCommerce and retail channels.
Digital & Social Media Marketing
Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM/email marketing.
Manage content calendars, community engagement, and influencer programs across social platforms.
Consumer Insights & Analytics
Conduct market research and analyze consumer trends to inform marketing decisions.
Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI.
Event & Partnership Marketing
Identify and manage partnerships, sponsorships, and sampling events that align with brand values.
Represent the brand at trade shows, pop-ups, and community activations.
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field.
5+years of marketing experience in alcoholic and/or non-alcoholic beverages.
Strong understanding of lifestyle branding.
Proficiency in marketing tools like Google Analytics, Meta Business Suite, Klaviyo/Mailchimp, and Shopify (or similar platforms).
Excellent communication, organizational, and cross-functional collaboration skills.
Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment.
What We Offer
Competitive base salary + performance bonus eligibility
Medical, Dental & Vision insurance (company-subsidized)
401(k) with 6% company match
Paid Time Off (PTO) & paid holidays
Growth opportunities and on-the-job training
#J-18808-Ljbffr