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Eastroc Beverage North America

Marketing Manager

Eastroc Beverage North America, Norwalk, Connecticut, us, 06860

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Position Overview We are looking for a passionate and strategic Marketing Manager to lead marketing initiatives for our Eastroc Energy beverages. Eastroc Beverage North America (a division of Pittston Co-Packers). Eastroc Energy is the third largest energy drink in the world. The ideal candidate has experience in consumer-packaged goods (CPG) and a deep understanding of today’s beverage industry. This role will drive brand growth through integrated marketing campaigns, product launches, digital engagement, and retail marketing.

Key Responsibilities

Brand Strategy & Planning

Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty.

Define and evolve brand positioning, voice, and messaging to align with company mission and target audience.

Campaign Development & Execution

Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing.

Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets.

Product & Channel Marketing

Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans.

Develop tailored strategies for DTC, eCommerce and retail channels.

Digital & Social Media Marketing

Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM/email marketing.

Manage content calendars, community engagement, and influencer programs across social platforms.

Consumer Insights & Analytics

Conduct market research and analyze consumer trends to inform marketing decisions.

Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI.

Event & Partnership Marketing

Identify and manage partnerships, sponsorships, and sampling events that align with brand values.

Represent the brand at trade shows, pop-ups, and community activations.

Qualifications

Bachelor’s degree in marketing, Communications, Business, or related field.

5+years of marketing experience in alcoholic and/or non-alcoholic beverages.

Strong understanding of lifestyle branding.

Proficiency in marketing tools like Google Analytics, Meta Business Suite, Klaviyo/Mailchimp, and Shopify (or similar platforms).

Excellent communication, organizational, and cross-functional collaboration skills.

Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment.

What We Offer

Competitive base salary + performance bonus eligibility

Medical, Dental & Vision insurance (company-subsidized)

401(k) with 6% company match

Paid Time Off (PTO) & paid holidays

Growth opportunities and on-the-job training

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