Overhaul
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Senior Account Based Marketing Manager
role at
Overhaul .
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Senior Account Based Marketing Manager.
The Role As the Senior Account Based Marketing Manager, you will own and oversee all aspects of target account identification, campaign creation and optimization from hierarchy to execution, sales enablement alignment, and data flow from marketing to sales team members. You will create highly effective and targeted campaigns, serving personas within our Automotive, Industrial, and Healthcare verticals for maximum conversions. You will work closely with internal and external creative partners to craft compelling creative ideas and stories and turn them into executions that capture our buyer’s attention to move them into conversion and down the sales pipeline.
Success will be measured by the number of accounts we drive engagement in; how many are marketing qualified and how much revenue we can help to influence.
Responsibilities
Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
Work with content and creative teams to develop custom assets and experiences for target accounts
Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools
Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
Optimize campaigns based on data-driven insights and feedback from sales
Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
Conduct post-mortem analyses to identify learnings and improve future account engagement strategies
About You
Bachelor’s degree in business, marketing, advertising, mass communications or similar is required.
5+ years of progressive marketing experience with 2+ years of direct ABM application.
ABM tools such as Terminus, Demandbase or 6sense experience is a plus.
You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
Understanding of pipeline management and metrics.
Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
What we can offer
Progressive advancement opportunity and career mobility
Top employee health and well- being benefits
Rotating company ‘Perks at work’ program
Employee Assistance Program
Care giver/adoption/family leave
Flexible Time Off Policy
Free parking
Our culture We are guided by our core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity. These values help us recruit aligned talent to join our rapidly expanding team around the globe. It is important to us that each and every Overhauler is not only eager to challenge themselves and knows how to get work done, but is also an awesome addition to our company culture.
Diversity and Inclusivity Statement Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!
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Senior Account Based Marketing Manager
role at
Overhaul .
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Senior Account Based Marketing Manager.
The Role As the Senior Account Based Marketing Manager, you will own and oversee all aspects of target account identification, campaign creation and optimization from hierarchy to execution, sales enablement alignment, and data flow from marketing to sales team members. You will create highly effective and targeted campaigns, serving personas within our Automotive, Industrial, and Healthcare verticals for maximum conversions. You will work closely with internal and external creative partners to craft compelling creative ideas and stories and turn them into executions that capture our buyer’s attention to move them into conversion and down the sales pipeline.
Success will be measured by the number of accounts we drive engagement in; how many are marketing qualified and how much revenue we can help to influence.
Responsibilities
Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
Work with content and creative teams to develop custom assets and experiences for target accounts
Manage ABM technology platforms (e.g., Demandbase) and integrate with CRM/marketing automation tools
Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
Optimize campaigns based on data-driven insights and feedback from sales
Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
Conduct post-mortem analyses to identify learnings and improve future account engagement strategies
About You
Bachelor’s degree in business, marketing, advertising, mass communications or similar is required.
5+ years of progressive marketing experience with 2+ years of direct ABM application.
ABM tools such as Terminus, Demandbase or 6sense experience is a plus.
You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
Understanding of pipeline management and metrics.
Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
What we can offer
Progressive advancement opportunity and career mobility
Top employee health and well- being benefits
Rotating company ‘Perks at work’ program
Employee Assistance Program
Care giver/adoption/family leave
Flexible Time Off Policy
Free parking
Our culture We are guided by our core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity. These values help us recruit aligned talent to join our rapidly expanding team around the globe. It is important to us that each and every Overhauler is not only eager to challenge themselves and knows how to get work done, but is also an awesome addition to our company culture.
Diversity and Inclusivity Statement Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!
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