Account Based Marketing Manager

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is seeking a motivated Account Based Marketing Manager to join our Majors Expansion ABM team. In this role, you'll apply your passion for creative and data-driven marketing to plan and execute campaigns targeting our largest and most strategic customer accounts in the Financial Services industry. You will gain experience in best-in-class integrated ABM by running hyper-personalized bespoke 1:1 and strategic 1:few campaigns. As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance. To be successful in this role, you should have a strong background in ABM, sales, field marketing, and/or demand generation, including experience in campaign/account planning, message development, integrated marketing, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level. This role will follow Snowflake’s hybrid 3-day in-office policy and will be based out of our New York City office. WHAT YOU WILL BE DOING: Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including: Crafting tailored messaging by account, line of business, or solutions target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives Managing targeted advertising, mailers/swag, and contact discovery efforts Developing multi-threaded, custom digital landing pages Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams WHAT YOU SHOULD HAVE: 3+ years of prior marketing experience, including ABM The ability and passion to think creatively and generate ideas for unique 1:1 campaigns, including messaging, targeting, and bespoke programs. The ability to evolve marketing programs based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and understanding of our business The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities The skills and enthusiasm to be a highly resourceful, creative problem-solver Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness Exceptional attention to detail, strong project management, and time management skills Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. The estimated base salary range for this role is $119,000 - $160,600. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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