Xponential Fitness
Social Media Marketing Specialist
Xponential Fitness, Irvine, California, United States, 92713
This range is provided by Xponential Fitness. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $57,000.00/yr - $70,000.00/yr
Additional compensation types
Annual Bonus
Company Overview Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.
Summary We are looking for a creative, organized, and brand‑savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform‑specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.
Responsibilities
Support the execution of tailored social media strategies for each brand within our portfolio.
Create, curate, and schedule high‑quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
Stay up to date on platform trends, algorithm changes, and industry best practices, and apply them appropriately per brand.
Collaborate with internal creative, marketing and brand teams to align messaging and ensure visual consistency.
Manage social media asset libraries and ensure brand consistency across platforms.
Benefits
Medical, Dental and Vision benefits
This role is eligible for a monthly cell phone allowance
Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4%. Your 401k would be fully vested at the start of year 3.
Complimentary corporate memberships to XPLUS and XPASS
Discounts on retail brand merchandise—up to 30% off wholesale price
On‑site gym
Pay Range $57,000–$70,000
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
1–3 years of experience in social media marketing.
Strong copywriting and content creation skills with the ability to shift tone and style across different brand identities.
Proficiency in social media management and analytics tools.
Basic design or video editing experience is a plus.
Detail‑oriented, well‑organized, and comfortable juggling multiple projects.
Strong interpersonal and communication skills, with a collaborative and proactive attitude.
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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Base pay range $57,000.00/yr - $70,000.00/yr
Additional compensation types
Annual Bonus
Company Overview Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program.
Summary We are looking for a creative, organized, and brand‑savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform‑specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.
Responsibilities
Support the execution of tailored social media strategies for each brand within our portfolio.
Create, curate, and schedule high‑quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
Stay up to date on platform trends, algorithm changes, and industry best practices, and apply them appropriately per brand.
Collaborate with internal creative, marketing and brand teams to align messaging and ensure visual consistency.
Manage social media asset libraries and ensure brand consistency across platforms.
Benefits
Medical, Dental and Vision benefits
This role is eligible for a monthly cell phone allowance
Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4%. Your 401k would be fully vested at the start of year 3.
Complimentary corporate memberships to XPLUS and XPASS
Discounts on retail brand merchandise—up to 30% off wholesale price
On‑site gym
Pay Range $57,000–$70,000
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
1–3 years of experience in social media marketing.
Strong copywriting and content creation skills with the ability to shift tone and style across different brand identities.
Proficiency in social media management and analytics tools.
Basic design or video editing experience is a plus.
Detail‑oriented, well‑organized, and comfortable juggling multiple projects.
Strong interpersonal and communication skills, with a collaborative and proactive attitude.
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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