Aleron
The Senior Paid Media Specialist will play a critical role in scaling the organization’s digital advertising efforts across paid channels like Meta, Google, TikTok, Snapchat, Pinterest, Reddit, OTT/CTV, and more. You will work closely with Growth and Creative teams while owning strategy and execution for multiple paid channels; managing 6‑ to 7‑figure monthly budgets while driving new customer acquisition. This role blends creative intuition with analytical rigor. You will thrive if you can interpret numbers as easily as you can spot a winning hook.
Key Responsibilities
Paid Media Strategy & Execution : Develop, execute, and scale full‑funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets. Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance. Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates. Manage daily/weekly/monthly budgets; assist with forecasting.
Creative Collaboration : Partner with the creative team to provide insights based on ad performance data; help shape ad angles, hooks, and messaging frameworks that convert. Provide structured creative briefs rooted in performance learnings (e.g., winning formats, CTR trends, thumb‑stop ratios). Source and share creatives, angles, and trends to drive ideation.
Data & Reporting : Conduct deep‑dive analyses to identify trends, performance drivers, and optimization opportunities. Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA/CAC, ROAS). Translate performance insights into actionable strategies for both creative and product marketing teams. Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.
Collaboration & Learning : Work cross‑functionally with Creative, Web/eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives. Stay current on emerging trends, platform updates, and algorithm changes across paid social and search. Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.
Target Salary $80,000 – $110,000
Job Requirements
Required Skills / Qualifications:
3+ years experience in paid media, preferably in DTC eCommerce or CPG.
Preferred Skills / Qualifications:
Familiarity with Meta Ads Manager and Google Ads; experience in TikTok, YouTube, and other paid channels. Proven track record of profitably managing and scaling ad accounts with $100K+ monthly spend. Expert knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and YouTube. Proficiency with GA4, Meta Pixel, and attribution tools (e.g., Triple Whale, Northbeam, or similar). Deep understanding of creative testing, audience strategy, and full‑funnel campaign architecture. Advanced Excel / Google Sheets skills; comfortable analyzing CAC, LTV, and contribution margin. Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment. Passion for natural products, sustainability, and mission‑driven brands is a plus.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F‑1 OPT STEM work authorization status.
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Key Responsibilities
Paid Media Strategy & Execution : Develop, execute, and scale full‑funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets. Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance. Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates. Manage daily/weekly/monthly budgets; assist with forecasting.
Creative Collaboration : Partner with the creative team to provide insights based on ad performance data; help shape ad angles, hooks, and messaging frameworks that convert. Provide structured creative briefs rooted in performance learnings (e.g., winning formats, CTR trends, thumb‑stop ratios). Source and share creatives, angles, and trends to drive ideation.
Data & Reporting : Conduct deep‑dive analyses to identify trends, performance drivers, and optimization opportunities. Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA/CAC, ROAS). Translate performance insights into actionable strategies for both creative and product marketing teams. Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.
Collaboration & Learning : Work cross‑functionally with Creative, Web/eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives. Stay current on emerging trends, platform updates, and algorithm changes across paid social and search. Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.
Target Salary $80,000 – $110,000
Job Requirements
Required Skills / Qualifications:
3+ years experience in paid media, preferably in DTC eCommerce or CPG.
Preferred Skills / Qualifications:
Familiarity with Meta Ads Manager and Google Ads; experience in TikTok, YouTube, and other paid channels. Proven track record of profitably managing and scaling ad accounts with $100K+ monthly spend. Expert knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and YouTube. Proficiency with GA4, Meta Pixel, and attribution tools (e.g., Triple Whale, Northbeam, or similar). Deep understanding of creative testing, audience strategy, and full‑funnel campaign architecture. Advanced Excel / Google Sheets skills; comfortable analyzing CAC, LTV, and contribution margin. Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment. Passion for natural products, sustainability, and mission‑driven brands is a plus.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F‑1 OPT STEM work authorization status.
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