Forever Bloom Skin Care
Performance Marketing Manager (Paid Ads)
Forever Bloom Skin Care, Huntington Beach, California, us, 92615
Performance Marketing Manager (Paid Ads)
We’re seeking a Performance Marketing Manager who lives and breathes data, growth metrics, and creative optimization. You’ll be responsible for scaling ROI-positive paid campaigns across multiple digital channels—Meta, Google Ads, TikTok, YouTube, and emerging platforms—to drive measurable growth in revenue, ROAS, and customer acquisition.
Key Responsibilities
Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, YouTube, Pinterest, and Display Networks.
Own the full performance funnel—from ad creative and A/B testing to landing page optimization and conversion tracking.
Manage monthly ad budgets ($50K–$500K+), ensuring efficient spend and continuous ROAS improvement.
Implement data‑driven audience segmentation, bidding strategies, and remarketing funnels.
Collaborate with creative, influencer, and product teams to align campaign messaging with brand tone.
Use analytics platforms (GA4, Meta Ads Manager, Google Ads, etc.) to report, forecast, and communicate results.
Stay current on paid media trends, automation tools, and new growth channels.
Contribute to CRO experiments on landing pages and Shopify storefronts.
Team player with daily/weekly progress reporting with other team members.
Requirements
3–6 years of experience managing multi‑channel paid advertising campaigns with budgets exceeding $150K/month.
Proven track record of scaling e‑commerce or DTC brands (beauty, skincare, or lifestyle is a plus).
Deep understanding of ROAS, CPA, CAC, LTV, CTR, CVR, and attribution modeling.
Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager, GA4, and Excel/Sheets.
Strong analytical mindset with experience in data visualization tools (Looker Studio, Tableau).
Creative thinker able to test and iterate ad copy, visuals, and audiences rapidly.
Experience with Shopify, Klaviyo, or other e‑commerce/CRM integrations is preferred.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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Key Responsibilities
Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, YouTube, Pinterest, and Display Networks.
Own the full performance funnel—from ad creative and A/B testing to landing page optimization and conversion tracking.
Manage monthly ad budgets ($50K–$500K+), ensuring efficient spend and continuous ROAS improvement.
Implement data‑driven audience segmentation, bidding strategies, and remarketing funnels.
Collaborate with creative, influencer, and product teams to align campaign messaging with brand tone.
Use analytics platforms (GA4, Meta Ads Manager, Google Ads, etc.) to report, forecast, and communicate results.
Stay current on paid media trends, automation tools, and new growth channels.
Contribute to CRO experiments on landing pages and Shopify storefronts.
Team player with daily/weekly progress reporting with other team members.
Requirements
3–6 years of experience managing multi‑channel paid advertising campaigns with budgets exceeding $150K/month.
Proven track record of scaling e‑commerce or DTC brands (beauty, skincare, or lifestyle is a plus).
Deep understanding of ROAS, CPA, CAC, LTV, CTR, CVR, and attribution modeling.
Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager, GA4, and Excel/Sheets.
Strong analytical mindset with experience in data visualization tools (Looker Studio, Tableau).
Creative thinker able to test and iterate ad copy, visuals, and audiences rapidly.
Experience with Shopify, Klaviyo, or other e‑commerce/CRM integrations is preferred.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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