AbbVie
Gastroenterology Regional Marketing Manager - West Region
AbbVie, Salt Lake City, Utah, United States, 84193
Gastroenterology Regional Marketing Manager - West Region
Join to apply for the
Gastroenterology Regional Marketing Manager - West Region
role at
AbbVie .
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
Base pay range $121,000 - $230,000
Strategic Marketing
Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
Thought Leader Engagement
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
Key Skills
Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Qualifications
Bachelor’s Degree
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
Previous Gastroenterology experience preferred
Travel up to 75% of the time including evenings and weekends
Valid driver’s license, ability to pass a pre-employment drug screening test and meet safe driving requirements.
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr
Gastroenterology Regional Marketing Manager - West Region
role at
AbbVie .
Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
Base pay range $121,000 - $230,000
Strategic Marketing
Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
Thought Leader Engagement
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
Key Skills
Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Qualifications
Bachelor’s Degree
Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
Previous Gastroenterology experience preferred
Travel up to 75% of the time including evenings and weekends
Valid driver’s license, ability to pass a pre-employment drug screening test and meet safe driving requirements.
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr