BioSpace
Gastroenterology Regional Marketing Manager - West Region
BioSpace, Salt Lake City, Utah, United States, 84193
Gastroenterology Regional Marketing Manager - West Region
1 day ago Be among the first 25 applicants
Overview
AbbVie is seeking a field-based Immunology Regional Marketing Manager to develop and optimize regional marketing initiatives aligned with Annual Strategic Brand Plans. The geography includes the following locations: Los Angeles, CA; San Diego, CA; San Francisco, CA; Seattle, WA; Portland, OR; Salt Lake City, UT; Las Vegas, NV. This role requires living within a reasonable distance from the primary city and travel up to 75% of the time, including evenings and weekends.
Responsibilities
Strategic Marketing
Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed.
Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
Continually apply knowledge and evaluate the effectiveness of key marketing tactics; provide strategic recommendations to leadership for brand optimization.
Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drives brand performance.
Lead partnerships with field leadership to optimize pull-through of marketing strategies.
Understand geographic market drivers, competitive landscape, provider dynamics, and competitive intelligence within the assigned geography.
Coordinate direction and deliverables of multiple external vendors and internal departments (Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, IT).
Thought Leader Engagement
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the geography.
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.
Demonstrate understanding of external and internal drivers across stakeholder groups; connect AbbVie Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.
Qualifications
Mastery of verbal and non-verbal communication and presentation skills, live and virtual.
Experience working in a collaborative, cross-functional environment and influencing without direct authority.
Ability to navigate a field and HQ-based matrix organization to drive strategy and brand performance.
Ability to work in a fast-paced environment.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
Qualifications
Bachelor's Degree.
Previous experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred).
Previous Gastroenterology experience preferred.
Travel up to 75% of the time including evenings and weekends.
Valid driver's license; ability to pass pre-employment drug screening and meet safe driving requirements.
Ability to drive a personal auto or company car or truck.
Additional Information
The compensation range described below is the range of possible base pay; actual pay will depend on geographic location and other factors. This range may be modified in the future.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible for short-term and long-term incentive programs.
AbbVie is an equal opportunity employer. US & Puerto Rico only – learn more about equal opportunity and accommodations:
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Internet News
Salt Lake City, UT $121,000.00-$230,000.00 (3 days ago)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Overview
AbbVie is seeking a field-based Immunology Regional Marketing Manager to develop and optimize regional marketing initiatives aligned with Annual Strategic Brand Plans. The geography includes the following locations: Los Angeles, CA; San Diego, CA; San Francisco, CA; Seattle, WA; Portland, OR; Salt Lake City, UT; Las Vegas, NV. This role requires living within a reasonable distance from the primary city and travel up to 75% of the time, including evenings and weekends.
Responsibilities
Strategic Marketing
Lead projects compliantly through the promotional review process to deliver high-quality work on time, ensuring regulatory guidelines and AbbVie processes are followed.
Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
Continually apply knowledge and evaluate the effectiveness of key marketing tactics; provide strategic recommendations to leadership for brand optimization.
Provide in-depth insights to inform marketing strategy, resource optimization, and tactic development that drives brand performance.
Lead partnerships with field leadership to optimize pull-through of marketing strategies.
Understand geographic market drivers, competitive landscape, provider dynamics, and competitive intelligence within the assigned geography.
Coordinate direction and deliverables of multiple external vendors and internal departments (Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, IT).
Thought Leader Engagement
Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the geography.
Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.
Demonstrate understanding of external and internal drivers across stakeholder groups; connect AbbVie Integrated Brand Teams on opportunities for collaboration in compliance with industry standards.
Qualifications
Mastery of verbal and non-verbal communication and presentation skills, live and virtual.
Experience working in a collaborative, cross-functional environment and influencing without direct authority.
Ability to navigate a field and HQ-based matrix organization to drive strategy and brand performance.
Ability to work in a fast-paced environment.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
Qualifications
Bachelor's Degree.
Previous experience in sales, sales management, or marketing with at least 2 years in Immunology (preferred).
Previous Gastroenterology experience preferred.
Travel up to 75% of the time including evenings and weekends.
Valid driver's license; ability to pass pre-employment drug screening and meet safe driving requirements.
Ability to drive a personal auto or company car or truck.
Additional Information
The compensation range described below is the range of possible base pay; actual pay will depend on geographic location and other factors. This range may be modified in the future.
We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
This job is eligible for short-term and long-term incentive programs.
AbbVie is an equal opportunity employer. US & Puerto Rico only – learn more about equal opportunity and accommodations:
https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
https://www.abbvie.com/join-us/reasonable-accommodations.html
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Internet News
Salt Lake City, UT $121,000.00-$230,000.00 (3 days ago)
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr