ByHeart
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Brand & Growth Copywriter
role at
ByHeart .
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
Role Description ByHeart is looking for a Brand and Growth Copywriter to craft copy across all ByHeart touch points – with a focus on emails, paid ads, social and retail. This role is perfect for the writer who is both a left and right brain thinker, brings warmth and humor, and isn’t afraid to dig into the science of infant nutrition. You’ll love this role if you are a natural storyteller with a proven ability to craft everything from campaign messaging to thumb‑stopping headlines. This position will report into our Copy Director.
Reports To Director, Copy & Demand Generation
Location New York, NY
Roles & Responsibilities
Write high‑impact copy for digital ads, landing pages, email campaigns, social media, and additional channels.
Partner with designers to deliver cohesive and engaging storytelling through copy and imagery.
Employ and evolve the brand’s tone of voice, ensuring consistency across all communications.
Translate brand and growth objectives into clear, effective messaging strategies.
Contribute bold, culturally relevant creative ideas that expand the brand’s reach and relevance.
Leverage creative testing, audience insights, and performance data to refine and optimize messaging.
Skills & Qualifications
3+ years copywriting experience, preferably in‑house for a wellness‑based CPG brand and/or advertising agency.
Strong portfolio of past work required.
Experience writing about wellness, health, nutrition, or food is a major plus.
Experience using creative testing, audience insights, and performance data to refine and optimize messaging.
Ability to meet deadlines with discipline and manage time effectively.
A collaborative team player with a “no task too small” mindset.
Strong organization and time management capabilities, with meticulous attention to detail and a minor obsession for grammar.
Proven experience collaborating cross‑functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align on messaging and writing needs.
Experience in a fast‑paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amid change.
Experience being creative in a regulated category is a bonus.
Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space.
Benefits
Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion.
16‑weeks of fully‑paid parental leave and new parent support: free 1‑year supply of formula, cozy feeding suites, and paid pumping time.
Up to 6% 401(k) match to help you plan for your future.
Company equity for every employee: because when we succeed, we succeed together.
Salary The minimum annual salary for this position is $75,000 and the maximum is $95,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Brand & Growth Copywriter
role at
ByHeart .
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
Role Description ByHeart is looking for a Brand and Growth Copywriter to craft copy across all ByHeart touch points – with a focus on emails, paid ads, social and retail. This role is perfect for the writer who is both a left and right brain thinker, brings warmth and humor, and isn’t afraid to dig into the science of infant nutrition. You’ll love this role if you are a natural storyteller with a proven ability to craft everything from campaign messaging to thumb‑stopping headlines. This position will report into our Copy Director.
Reports To Director, Copy & Demand Generation
Location New York, NY
Roles & Responsibilities
Write high‑impact copy for digital ads, landing pages, email campaigns, social media, and additional channels.
Partner with designers to deliver cohesive and engaging storytelling through copy and imagery.
Employ and evolve the brand’s tone of voice, ensuring consistency across all communications.
Translate brand and growth objectives into clear, effective messaging strategies.
Contribute bold, culturally relevant creative ideas that expand the brand’s reach and relevance.
Leverage creative testing, audience insights, and performance data to refine and optimize messaging.
Skills & Qualifications
3+ years copywriting experience, preferably in‑house for a wellness‑based CPG brand and/or advertising agency.
Strong portfolio of past work required.
Experience writing about wellness, health, nutrition, or food is a major plus.
Experience using creative testing, audience insights, and performance data to refine and optimize messaging.
Ability to meet deadlines with discipline and manage time effectively.
A collaborative team player with a “no task too small” mindset.
Strong organization and time management capabilities, with meticulous attention to detail and a minor obsession for grammar.
Proven experience collaborating cross‑functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align on messaging and writing needs.
Experience in a fast‑paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amid change.
Experience being creative in a regulated category is a bonus.
Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space.
Benefits
Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion.
16‑weeks of fully‑paid parental leave and new parent support: free 1‑year supply of formula, cozy feeding suites, and paid pumping time.
Up to 6% 401(k) match to help you plan for your future.
Company equity for every employee: because when we succeed, we succeed together.
Salary The minimum annual salary for this position is $75,000 and the maximum is $95,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
EEO Statement We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr