Ziplines Education
Subject Matter Expert (SME) - AI for Marketers
Ziplines Education, San Carlos, California, United States, 94071
Overview
Subject Matter Expert (SME) - AI for Marketers role at Ziplines Education. Join to apply for the Subject Matter Expert (SME) - AI for Marketers role at Ziplines Education. About Ziplines
Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted. About You
You bring at least 10 years of experience in marketing, 2+ years of progressive work with AI tools and principles for marketing, and a genuine passion for helping early-career professionals thrive and achieve success. You have a point of view on what learners need to succeed in using AI for marketing, and you’re able to break concepts down and make them accessible to beginners. As an SME for our online course module, you\'ll have the opportunity to shape our AI for Marketers curriculum, ensure we’re teaching what matters most, share your expertise with career advancers, and guide them toward achieving their goals. SME Role Objectives
Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field Record authentic, engaging videos illustrating AI for marketing concepts and showing learners how to use AI/marketing technologies and tools Inspire learners, build confidence in their capabilities, and help them understand how AI is impacting the world of marketing Optimize learner engagement, learner retention, and learner success Our Learners and Courses
Our learners are driven professionals from diverse fields. They share a strong desire to acquire new skills to advance their careers—whether stepping into a new role, earning a promotion, or excelling in their current position. Each Week, Learners: Complete on-demand online content created by industry experts (that\'s you!) featuring scenario-based learning, industry context, expert videos, and best practices (6-7 hours) Apply their skills via a hands-on “Playbook” project that you help create (1-2 hours) Attend a live session to learn from a different industry expert alongside their classmates (2 hours) Get extra support by connecting with classmates on Slack or reaching out to our Learner Success team Your Duties and Time Commitment
Overall Time Commitment: 35 - 40 hours over 6 weeks Week 1: Kickoff meeting with learning experience designer, review and refine module outline, and clarify schedule Weeks 2 through 5: 1-2 working sessions with a learning experience designer to map out lessons, exercises, and video content, plus parallel content development Week 6: Record and upload your videos Week 7: Review the module and provide feedback How We Support You
You’ll be partnered with an experienced learning designer who understands our course format, learners, and goals You’ll start from a draft outline and refine it with input from the designer to reflect your insights and experience Our video and slide production team will support you with post-production, slides, and visuals Your Compensation
$5,000 per course module What the Course Covers
AI is transforming marketing from creative development to campaign optimization. This 5-week program equips brand managers, copywriters, strategists, and digital advertisers to harness generative AI for smarter creative work, faster execution, and more confident, data-driven decisions. Learners explore opportunities and challenges of AI in marketing, balancing technical skills with ethical considerations. Graduates will be ready to integrate AI responsibly into their marketing practice while maintaining brand integrity and trust. Qualifications
10+ years of experience in marketing and related fields, with a deep understanding of industry trends and best practices related to AI A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds A strong point of view on what skills and knowledge new people to the field need to succeed, and an ability to break concepts down for learners while explaining the “why” Able to be genuine and engaging on video How To Apply
To apply, please submit the following: your resume (PDF) and a sample teaching video (1-2 minutes). Video is central to our courses; please record a short 1–2 minute video explaining a concept as if teaching a beginner. Share a link we can view (Loom, Zoom, YouTube, or a shareable file). Equal Opportunity
Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law. San Francisco, CA
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Subject Matter Expert (SME) - AI for Marketers role at Ziplines Education. Join to apply for the Subject Matter Expert (SME) - AI for Marketers role at Ziplines Education. About Ziplines
Ziplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses that prepare professionals for today’s digital-first workforce. Each year, we help thousands of career advancers build the knowledge, skills, and credentials they need to move their careers forward. 92% of learners would recommend our programs, and our net promoter score is consistently in the excellent range. Together, we empower adult learners to confidently pursue the career they’ve always wanted. About You
You bring at least 10 years of experience in marketing, 2+ years of progressive work with AI tools and principles for marketing, and a genuine passion for helping early-career professionals thrive and achieve success. You have a point of view on what learners need to succeed in using AI for marketing, and you’re able to break concepts down and make them accessible to beginners. As an SME for our online course module, you\'ll have the opportunity to shape our AI for Marketers curriculum, ensure we’re teaching what matters most, share your expertise with career advancers, and guide them toward achieving their goals. SME Role Objectives
Create compelling, relevant, industry-aligned courses that give learners what they need to advance in their field Record authentic, engaging videos illustrating AI for marketing concepts and showing learners how to use AI/marketing technologies and tools Inspire learners, build confidence in their capabilities, and help them understand how AI is impacting the world of marketing Optimize learner engagement, learner retention, and learner success Our Learners and Courses
Our learners are driven professionals from diverse fields. They share a strong desire to acquire new skills to advance their careers—whether stepping into a new role, earning a promotion, or excelling in their current position. Each Week, Learners: Complete on-demand online content created by industry experts (that\'s you!) featuring scenario-based learning, industry context, expert videos, and best practices (6-7 hours) Apply their skills via a hands-on “Playbook” project that you help create (1-2 hours) Attend a live session to learn from a different industry expert alongside their classmates (2 hours) Get extra support by connecting with classmates on Slack or reaching out to our Learner Success team Your Duties and Time Commitment
Overall Time Commitment: 35 - 40 hours over 6 weeks Week 1: Kickoff meeting with learning experience designer, review and refine module outline, and clarify schedule Weeks 2 through 5: 1-2 working sessions with a learning experience designer to map out lessons, exercises, and video content, plus parallel content development Week 6: Record and upload your videos Week 7: Review the module and provide feedback How We Support You
You’ll be partnered with an experienced learning designer who understands our course format, learners, and goals You’ll start from a draft outline and refine it with input from the designer to reflect your insights and experience Our video and slide production team will support you with post-production, slides, and visuals Your Compensation
$5,000 per course module What the Course Covers
AI is transforming marketing from creative development to campaign optimization. This 5-week program equips brand managers, copywriters, strategists, and digital advertisers to harness generative AI for smarter creative work, faster execution, and more confident, data-driven decisions. Learners explore opportunities and challenges of AI in marketing, balancing technical skills with ethical considerations. Graduates will be ready to integrate AI responsibly into their marketing practice while maintaining brand integrity and trust. Qualifications
10+ years of experience in marketing and related fields, with a deep understanding of industry trends and best practices related to AI A genuine passion for learning and helping others grow, with a focus on supporting career advancement and skill-building Exceptional communication and interpersonal skills, able to connect with learners from diverse professional backgrounds A strong point of view on what skills and knowledge new people to the field need to succeed, and an ability to break concepts down for learners while explaining the “why” Able to be genuine and engaging on video How To Apply
To apply, please submit the following: your resume (PDF) and a sample teaching video (1-2 minutes). Video is central to our courses; please record a short 1–2 minute video explaining a concept as if teaching a beginner. Share a link we can view (Loom, Zoom, YouTube, or a shareable file). Equal Opportunity
Ziplines, Inc. is proud to be an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other protected characteristics under applicable law. San Francisco, CA
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