ID.me
Role Overview
ID.me is seeking a strategic, creative, and execution‑focused Growth Marketing Associate to accelerate adoption, transactions, and retention across our ecosystem. You’ll drive onboarding, activation, and engagement programs across in‑app, email, push, and emerging digital channels.
Responsibilities
Analyze customer, product, and market data to uncover insights, identify friction points, and inform acquisition and engagement strategies.
Assess the operational and financial impact of growth initiatives—leveraging data to evaluate performance, guide prioritization, and refine tactics.
Build and maintain reporting dashboards to track campaign performance and key business metrics.
Conduct market and competitive analyses to identify emerging trends, benchmark performance, and uncover new growth opportunities.
Design, run, and analyze A/B tests to validate hypotheses and improve conversion across the funnel.
Plan and maintain the marketing calendar, ensuring alignment across teams and timely execution of campaigns.
Cross‑functional collaboration with Product, Design, PMM, Engineering, and Data Science to align campaign strategies with business goals.
Qualifications
3–5 years of experience in growth, marketing, strategy, analytics, consulting, or a related role focused on problem‑solving and experimentation.
Strong analytical and growth mindset, with the ability to use data to navigate ambiguity, uncover insights, and guide clear decisions.
Comfortable using analytical and research tools—including internal dashboards, user data, and AI‑powered platforms—to uncover insights and opportunities.
A self‑starter mindset with strong ownership, curiosity, and drive for continuous improvement.
Bachelor’s degree or practical experience is required.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
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Responsibilities
Analyze customer, product, and market data to uncover insights, identify friction points, and inform acquisition and engagement strategies.
Assess the operational and financial impact of growth initiatives—leveraging data to evaluate performance, guide prioritization, and refine tactics.
Build and maintain reporting dashboards to track campaign performance and key business metrics.
Conduct market and competitive analyses to identify emerging trends, benchmark performance, and uncover new growth opportunities.
Design, run, and analyze A/B tests to validate hypotheses and improve conversion across the funnel.
Plan and maintain the marketing calendar, ensuring alignment across teams and timely execution of campaigns.
Cross‑functional collaboration with Product, Design, PMM, Engineering, and Data Science to align campaign strategies with business goals.
Qualifications
3–5 years of experience in growth, marketing, strategy, analytics, consulting, or a related role focused on problem‑solving and experimentation.
Strong analytical and growth mindset, with the ability to use data to navigate ambiguity, uncover insights, and guide clear decisions.
Comfortable using analytical and research tools—including internal dashboards, user data, and AI‑powered platforms—to uncover insights and opportunities.
A self‑starter mindset with strong ownership, curiosity, and drive for continuous improvement.
Bachelor’s degree or practical experience is required.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
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