Bitsight
Regional Marketing Manager, North America
Join as the Regional Marketing Manager, North America at Bitsight.
Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Invented the cyber ratings industry in 2011
Over 3,000 customers trust Bitsight
Over 750 teammates are dispersed across Boston, Raleigh, New York, Lisbon, Singapore, and remote
What you will do
Build and run the regional plan aligned to annual targets and the North America target account list
Translate global plays into programs across events, webinars, content syndication, and executive experiences for customers and prospects
Create a repeatable field playbook that covers targeting, pre‑ and post‑plans, roles, SLAs, and metrics for each program type
Own calendars, briefs, and timelines, and keep stakeholders aligned
Align with AEs, AMs, and SDR leaders on territory and account plans, buying centers, and contact strategies across customer and prospect accounts
Equip AEs and SDRs with program briefs, messaging, invitations, and follow‑up motions that raise meeting quality and conversion
Identify gaps in contacts and engagement, and launch tactics that create new entry points at target accounts
Set pipeline targets for owned programs and report progress with clear next actions
Lead end‑to‑end planning and execution for industry events, roundtables, and hosted experiences that generate new opportunities and accelerate active deals for both customers and prospects
Manage speakers, onsite attendees’ presence, determine collateral and swag, and oversee logistics
Measure ROI for every program
Build a repeatable engine for regional events and webinars with disciplined invite, meeting setting, and follow‑up that leads to next steps
Partner with Global Campaigns to tailor offers and content for North America Enterprise buyers
Work with Paid Digital on targeting, flighting, and budget allocation to support pipeline objectives
Collaborate with Product and Content Marketing to ensure message consistency and relevance
Coordinate with Customer Marketing when programs target existing customers to align on objectives, audiences, and follow‑up
Track performance from engagement and meeting creation to Qualified Opportunity creation and Pipeline ACV
Report results, insights, and next actions to Sales and Marketing leadership
Reallocate budget to the programs and channels that perform
What you bring
5 or more years of B2B SaaS marketing experience with a focus on Enterprise account growth in field marketing and/or account‑based tactics
Cybersecurity experience required
Expertise with 6Sense or an equivalent platform, and fluency with Salesforce and HubSpot
Proven success delivering integrated, multichannel programs that drive revenue impact in Enterprise segments
Strong collaboration skills with Sales, SDRs, and cross‑functional marketing partners
Data‑driven approach with the ability to analyze long‑cycle performance and communicate clear recommendations
Excellent program management and communication skills
BA or BS degree or equivalent experience
Working conditions
Based in Boston with onsite presence 2+ days per week
Occasional travel to support programs and Sales priorities
How success is measured
Qualified Opportunity creation and pipeline ACV, including sourced and multi‑touch influenced pipeline
Meeting to opportunity conversion and opportunity acceleration
Program ROI and learnings that inform the next planning cycle
Belonging & Inclusion Bitsight is proud to be an equal opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Contact For reasonable accommodations, email recruiting@bitsight.com.
#J-18808-Ljbffr
Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Invented the cyber ratings industry in 2011
Over 3,000 customers trust Bitsight
Over 750 teammates are dispersed across Boston, Raleigh, New York, Lisbon, Singapore, and remote
What you will do
Build and run the regional plan aligned to annual targets and the North America target account list
Translate global plays into programs across events, webinars, content syndication, and executive experiences for customers and prospects
Create a repeatable field playbook that covers targeting, pre‑ and post‑plans, roles, SLAs, and metrics for each program type
Own calendars, briefs, and timelines, and keep stakeholders aligned
Align with AEs, AMs, and SDR leaders on territory and account plans, buying centers, and contact strategies across customer and prospect accounts
Equip AEs and SDRs with program briefs, messaging, invitations, and follow‑up motions that raise meeting quality and conversion
Identify gaps in contacts and engagement, and launch tactics that create new entry points at target accounts
Set pipeline targets for owned programs and report progress with clear next actions
Lead end‑to‑end planning and execution for industry events, roundtables, and hosted experiences that generate new opportunities and accelerate active deals for both customers and prospects
Manage speakers, onsite attendees’ presence, determine collateral and swag, and oversee logistics
Measure ROI for every program
Build a repeatable engine for regional events and webinars with disciplined invite, meeting setting, and follow‑up that leads to next steps
Partner with Global Campaigns to tailor offers and content for North America Enterprise buyers
Work with Paid Digital on targeting, flighting, and budget allocation to support pipeline objectives
Collaborate with Product and Content Marketing to ensure message consistency and relevance
Coordinate with Customer Marketing when programs target existing customers to align on objectives, audiences, and follow‑up
Track performance from engagement and meeting creation to Qualified Opportunity creation and Pipeline ACV
Report results, insights, and next actions to Sales and Marketing leadership
Reallocate budget to the programs and channels that perform
What you bring
5 or more years of B2B SaaS marketing experience with a focus on Enterprise account growth in field marketing and/or account‑based tactics
Cybersecurity experience required
Expertise with 6Sense or an equivalent platform, and fluency with Salesforce and HubSpot
Proven success delivering integrated, multichannel programs that drive revenue impact in Enterprise segments
Strong collaboration skills with Sales, SDRs, and cross‑functional marketing partners
Data‑driven approach with the ability to analyze long‑cycle performance and communicate clear recommendations
Excellent program management and communication skills
BA or BS degree or equivalent experience
Working conditions
Based in Boston with onsite presence 2+ days per week
Occasional travel to support programs and Sales priorities
How success is measured
Qualified Opportunity creation and pipeline ACV, including sourced and multi‑touch influenced pipeline
Meeting to opportunity conversion and opportunity acceleration
Program ROI and learnings that inform the next planning cycle
Belonging & Inclusion Bitsight is proud to be an equal opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Contact For reasonable accommodations, email recruiting@bitsight.com.
#J-18808-Ljbffr