Amazon is hiring: Sr. Marketing Manager, Amazon Business, Amazon Ads in New York

Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

Key Job Responsibilities

• Define the overall SMB marketing & creative strategy to increase awareness and utilization of Amazon Business ad solutions (audience segmentation, creative/content strategy, channel strategy, and marketing calendar)
• Create on-brand, best in class content, tailored to appropriate customers to effectively build acquisition campaigns
• Own end-to-end campaign management from ideation to execution and measurement
• Audit existing content and identify gaps in content assets
• Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
• Analyze, report on, and optimize against key performance metrics

Basic Qualifications

• Bachelor's degree
• Experience building, executing and scaling cross-functional marketing programs
• Experience converting insights into strategy and communicating complex ideas clearly and logically in written communication
• 7+ years of professional non-internship creative marketing experience

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.