Covered California
Media Strategy Lead – Senior Marketing Specialist
Join Covered California as a Senior Marketing Specialist and play a key role in crafting paid media campaigns that help deliver crucial healthcare services across the state. In this multifaceted position, you’ll lead paid media strategy and implementation, work closely with advertising agencies and the internal teams, analysis and reporting and special projects. Your expertise will drive data‑informed decisions and growth, improving marketing performance and growing return on investment. The role offers exposure to the latest digital trends and technologies, empowering you to drive growth through creative problem‑solving and strategic leadership. If you thrive in a fast‑paced, high‑energy environment and want to make a real difference for millions of Californians, this is the perfect opportunity for you.
Application Deadline 10/20/2025 @ 11:59 pm PST
Required Documents Application, Statement of Qualifications (SOQ) and Resume
Location Covered California is headquartered in Sacramento County at 1601 Exposition Blvd, Sacramento, CA. Business travel may be required.
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing
Industries Public Health and Insurance
Responsibilities Direct and lead paid media strategy and implementation, work closely with advertising agencies and internal teams, conduct analysis and reporting, and manage special projects. Drive data‑informed decisions and growth, improve marketing performance, and grow return on investment.
Qualifications
Experience in managing and/or planning and buying of traditional and digital media
Experience in evaluating paid media campaign performance and ROI
Self‑starter with proven success in a fast‑paced work environment
Strong listening, analytical and organizational skills
Highly developed communication and presentation skills
Excellent interpersonal skills working with internal and external stakeholders
Solid project management experience, including development and management of timelines and budgets while ensuring quality outcomes
Minimum Qualifications Senior Marketing Specialist, CA State Lottery – CalHR
Employee Benefits Covered California provides incredible benefits for our employees, including healthcare, retirement and savings, work‑life services, leave benefits, and work‑life balance. To learn more, visit https://hbex.coveredca.com/careers/benefits/.
Note To apply to this position, review this advertisement and complete your application via CalCareers at: CalCareers.
Please send any questions regarding the application process and/or position to Careers@covered.ca.gov.
New to state civil service employees are typically hired at the minimum of the salary range.
Referral Referrals increase your chances of interviewing at Covered California by 2x.
#J-18808-Ljbffr
Application Deadline 10/20/2025 @ 11:59 pm PST
Required Documents Application, Statement of Qualifications (SOQ) and Resume
Location Covered California is headquartered in Sacramento County at 1601 Exposition Blvd, Sacramento, CA. Business travel may be required.
Seniority Level Associate
Employment Type Full‑time
Job Function Marketing
Industries Public Health and Insurance
Responsibilities Direct and lead paid media strategy and implementation, work closely with advertising agencies and internal teams, conduct analysis and reporting, and manage special projects. Drive data‑informed decisions and growth, improve marketing performance, and grow return on investment.
Qualifications
Experience in managing and/or planning and buying of traditional and digital media
Experience in evaluating paid media campaign performance and ROI
Self‑starter with proven success in a fast‑paced work environment
Strong listening, analytical and organizational skills
Highly developed communication and presentation skills
Excellent interpersonal skills working with internal and external stakeholders
Solid project management experience, including development and management of timelines and budgets while ensuring quality outcomes
Minimum Qualifications Senior Marketing Specialist, CA State Lottery – CalHR
Employee Benefits Covered California provides incredible benefits for our employees, including healthcare, retirement and savings, work‑life services, leave benefits, and work‑life balance. To learn more, visit https://hbex.coveredca.com/careers/benefits/.
Note To apply to this position, review this advertisement and complete your application via CalCareers at: CalCareers.
Please send any questions regarding the application process and/or position to Careers@covered.ca.gov.
New to state civil service employees are typically hired at the minimum of the salary range.
Referral Referrals increase your chances of interviewing at Covered California by 2x.
#J-18808-Ljbffr