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Marici Solutions

Adobe Campaign Engineer ! Atlanta, GA (Onsite)

Marici Solutions, Atlanta, Georgia, United States, 30383

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Job Overview Position: Adobe Campaign Consultant

Location: Atlanta, GA (Onsite)

Duration: Long Term Contract

Adobe Campaign Job Description Responsible for designing, developing, and implementing innovative digital marketing campaigns. Leverage the power of Adobe Campaign to create and execute personalized and targeted marketing initiatives.

Responsibilities

Campaign Creation and Management: Design, develop, and execute multi-channel marketing campaigns (email, SMS, push notifications, direct mail)

Create and manage campaign workflows, including segmentation, personalization, and automation

Implement A/B testing and optimization strategies

Data Integration and Management: Integrate data from various sources (CRM, ERP, analytics) into Adobe Campaign

Cleanse, transform, and enrich data for campaign targeting and personalization

Manage data flows and ensure data quality

Technical Implementation: Develop custom workflows and scripts to automate campaign processes

Configure and customize Adobe Campaign to meet specific business requirements

Troubleshoot and resolve technical issues related to campaign execution

Reporting and Analytics: Set up tracking and reporting to measure campaign performance

Analyze campaign data to identify trends and optimize future campaigns

Generate insightful reports and dashboards to share with stakeholders

Required Skills and Experience

Strong understanding of Adobe Campaign Classic or Standard

Proficiency in JavaScript, SQL, and HTML

Experience with data integration and data quality management

Knowledge of digital marketing principles and best practices

Strong analytical and problem-solving skills

Excellent communication and collaboration skills

Ability to work independently and as part of a team

Adobe Campaign Skills

Programming Languages:

JavaScript for custom scripting and workflow automation; SQL for data querying and manipulation; XML for configuration and data exchange

Adobe Campaign Specific:

Campaign creation and management; Workflow automation and orchestration; Data modeling and segmentation; Email and SMS channel configuration; A/B testing and personalization; Integration with other Adobe products (e.g., Adobe Analytics, Adobe Target)

General Technical Skills:

Understanding of web technologies (HTML, CSS); Basic knowledge of networking and server infrastructure; Problem-solving and debugging skills

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