Match
Marketing Data Analyst – Martech Specialist
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Marketing Data Analyst – Martech Specialist
role at
Match .
Base Pay Range $69,000.00/yr - $83,000.00/yr
About Match Group Match Group is a leading provider of dating services globally, including Tinder, Match, Hinge, and others. We empower marketing strategy through advanced analytics and marketing technology (martech).
How You’ll Make an Impact
Partner with cross‑functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation.
Support testing strategies and measurement across digital marketing campaigns (A/B, incrementality, etc.).
Build dashboards, reports, and automation pipelines to deliver insights at scale.
Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
Improve and enhance centralized attribution and cost data (spend, registrations, ROI) and conduct ad‑hoc deep dives on campaign performance, audience segments, and attribution methodology.
Partner with marketing, product, and engineering teams to design and implement data‑driven workflows, ensuring accurate tracking, attribution, and reporting.
Serve as a subject matter expert on campaign tagging, pixel implementation, data collection architecture, event taxonomy, and measurement partners (MMP).
Evaluate, integrate, and maintain new MarTech tools to improve marketing efficiency and ROI.
We Could Be a Match If You Have
3+ years in marketing analytics, growth analytics, or a martech‑focused analyst role.
Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
Experience integrating and maintaining marketing tooling such as GTM, MMPs, and Firebase.
Understanding of marketing attribution frameworks (multi‑touch, first/last‑click, etc.).
Familiarity with scripting or statistical tools like Python or R is a plus.
Strong storytelling ability and a passion for interpreting data in a marketing context.
Benefits Medical, mental health, and wellness benefits; competitive compensation; 100% employer match on 401k up to 10%; employee stock purchase program; generous PTO and 18 paid holidays; annual training allowance; 20 weeks of 100% paid parental leave; pet insurance; and more.
Equal Opportunity Employer We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
Accommodation If you require a reasonable accommodation to participate in the hiring process — such as during pre‑employment testing or interviews — please indicate “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you’re selected for the interview stage.
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Marketing Data Analyst – Martech Specialist
role at
Match .
Base Pay Range $69,000.00/yr - $83,000.00/yr
About Match Group Match Group is a leading provider of dating services globally, including Tinder, Match, Hinge, and others. We empower marketing strategy through advanced analytics and marketing technology (martech).
How You’ll Make an Impact
Partner with cross‑functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation.
Support testing strategies and measurement across digital marketing campaigns (A/B, incrementality, etc.).
Build dashboards, reports, and automation pipelines to deliver insights at scale.
Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams.
Improve and enhance centralized attribution and cost data (spend, registrations, ROI) and conduct ad‑hoc deep dives on campaign performance, audience segments, and attribution methodology.
Partner with marketing, product, and engineering teams to design and implement data‑driven workflows, ensuring accurate tracking, attribution, and reporting.
Serve as a subject matter expert on campaign tagging, pixel implementation, data collection architecture, event taxonomy, and measurement partners (MMP).
Evaluate, integrate, and maintain new MarTech tools to improve marketing efficiency and ROI.
We Could Be a Match If You Have
3+ years in marketing analytics, growth analytics, or a martech‑focused analyst role.
Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms.
Experience integrating and maintaining marketing tooling such as GTM, MMPs, and Firebase.
Understanding of marketing attribution frameworks (multi‑touch, first/last‑click, etc.).
Familiarity with scripting or statistical tools like Python or R is a plus.
Strong storytelling ability and a passion for interpreting data in a marketing context.
Benefits Medical, mental health, and wellness benefits; competitive compensation; 100% employer match on 401k up to 10%; employee stock purchase program; generous PTO and 18 paid holidays; annual training allowance; 20 weeks of 100% paid parental leave; pet insurance; and more.
Equal Opportunity Employer We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
Accommodation If you require a reasonable accommodation to participate in the hiring process — such as during pre‑employment testing or interviews — please indicate “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you’re selected for the interview stage.
#J-18808-Ljbffr