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Camelot Strategic Marketing & Media

Analytics Manager

Camelot Strategic Marketing & Media, Dallas, Texas, United States, 75215

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Camelot Strategic Marketing & Media . PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. PMG delivers business strategy and transformation, creative, media, and insights, as well as its proprietary operating system, Alli, to provide cutting-edge digital solutions and innovative media strategies. The team comprises over 900 employees globally, serving brands across 85+ countries. We are PMG. Ad Age Best Places to Work and Fast Company Best Workplaces for Innovators, with a focus on turning data into smarter strategies and meaningful brand-audience connections. What You’ll Be Doing

Lead the delivery of analytics and measurement solutions for PMG’s Travel and Retail clients, ensuring every project is actionable, insightful, and aligned with client goals. Partner with clients to understand their marketing measurement challenges, crafting solutions that drive results and elevate their strategies. Scope, plan, and manage projects from start to finish, defining deliverables, timelines, and resource needs to ensure seamless execution. Collaborate with cross-functional teams—including Media, Client Strategy, Data Science, and Engineering—to design and implement measurement strategies tailored to client objectives. Translate complex analytics into clear, meaningful insights for both technical and non-technical audiences, empowering teams and clients to act with confidence. Oversee the development and maintenance of custom analytics solutions, from data sourcing to SQL to data visualization, while managing requests and troubleshooting issues. Manage internal and external communications to ensure smooth collaboration and alignment across teams and stakeholders. Mentor and coach a team of data visualization analysts and data engineers, fostering their growth while holding them accountable for delivering high-quality work. Stay ahead of marketing measurement trends, tools, and best practices, contributing to PMG’s thought leadership and driving innovation. Support business development by contributing to RFPs and identifying opportunities to grow client accounts through analytics solutions. What You Will Bring

5+ years of Analytics and Measurement experience or a related field, with a bachelor’s or master’s degree. 1+ years of experience managing a team of 3+ direct reports, with a proven ability to coach, mentor, and empower team members while ensuring accountability. A high level of emotional intelligence and a collaborative approach to leadership. Strong knowledge of marketing measurement frameworks, including media mix modeling, lift testing, and incrementality testing. Hands-on experience with data warehousing solutions like Amazon Redshift, BigQuery, or Snowflake to manage and analyze large datasets. Proficiency in SQL for querying, analyzing, and overseeing data processes to support marketing analytics. Familiarity with data visualization tools such as Tableau, Looker Studio, or Power BI to create clear, actionable insights. Experience implementing and managing ETL pipelines to streamline data workflows and ensure data accuracy. Knowledge of Python or R for advanced data manipulation and statistical modeling is a plus. Experience working with ad tech and digital marketing data, with a deep understanding of how data drives decision-making across channels. Strong communication and presentation skills, with the ability to distill complex analytics into actionable recommendations. Proven ability to build relationships in fast-paced, cross-functional environments and deliver results under tight timelines. A passion for working with diverse teams and fostering an inclusive culture of collaboration and learning. A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value. A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel. What We Offer

Professional Development: Learning and development programs, mentorship opportunities, and career advancement support. Generous Time Off: Paid time off and holiday allowances to recharge. Parental Leave: Paid parental leave to support your family during important life events. Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching. Fertility and Family Support: Fertility benefits for team members and spouses. Healthcare: Coverage for everyday medical expenses and routine care, tailored by geography. Pet Insurance: Pet health coverage where available. Lifestyle Spending Accounts: Company-funded accounts to promote healthy habits and well-being. Commuter Benefits: Support for travel and commuting needs, where available. Annual Bonus: Eligible for an annual bonus. Volunteering Opportunities: 8 give-back hours to volunteer in local communities. AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

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