Astral Health & Beauty
Director of Human Resources at Astral Health & Beauty
About the Role
Join
Astral Brands , a
purpose-driven leader in clean beauty
and the parent company of
PÜR, COSMEDIX, butter LONDON,
and
Aloette . We’re looking for a detail-oriented digital creator who knows Shopify inside and out and can bring campaigns to life both on-site and in Klaviyo. This
hybrid Atlanta-based role
is perfect for someone who thrives on building, testing, and optimizing DTC shopping experiences that make customers feel good.
About Astral Brands
Astral Brands is home to four purpose-driven beauty and skincare brands:
PÜR, COSMEDIX, butter LONDON,
and
Aloette . We’re passionate about creating best-in-class DTC experiences that deliver clinical results, cruelty-free confidence, and meaningful customer connections.
We’re looking for a tech-savvy, collaborative, and strategically minded specialist to elevate our site performance, conversion, and customer journey across our
Shopify Plus
storefronts.
Role Overview This role sits at the intersection of
site operations, email execution, and digital experience optimization . You’ll manage daily operations of our DTC websites, build promotional emails in
Klaviyo , and collaborate across teams to launch campaigns, implement CRO improvements, and ensure a seamless, high-performing shopping experience.
Key Responsibilities
Launch new products, bundles, and promotions; maintain product catalog accuracy and site navigation.
Update homepage, banners, collections, and landing pages in line with marketing calendars.
Collaborate with Marketing and Creative on campaign execution and brand storytelling.
Email Campaign Execution
Build and QA promotional and automated emails in
Klaviyo , ensuring links, imagery, and messaging align with on-site promotions.
Implement email designs provided by Creative.
Coordinate timing of sends with site updates to ensure consistency across channels.
Optimization & UX
Test and improve PDP layouts, navigation, and on-site search to drive
CVR, AOV,
and
UPT.
QA site experiences regularly across desktop and mobile for speed, accessibility, and consistency.
Partner with dev agencies and internal teams to implement UX enhancements and bug fixes.
Monitor site analytics and report on key metrics (conversion rate, bounce rate, return rate).
Identify friction points in the customer journey and recommend data-backed improvements.
Support SEO and A/B testing initiatives as part of the CRO roadmap.
Qualifications
2–4 years in
ecommerce operations, DTC merchandising,
or
digital marketing.
Hands-on proficiency in
Shopify Plus
(required).
Experience building emails in
Klaviyo
(preferred); no segmentation or automation management needed.
Familiarity with
GA4, Hotjar,
or similar analytics tools.
Strong understanding of
UX best practices
and conversion-focused design.
Bonus: basic knowledge of
HTML/CSS, schema,
or
Liquid templating.
Highly organized, collaborative, and detail-oriented — able to manage multiple brands and timelines.
Key Performance Indicators (KPIs)
Conversion Rate (CVR)
Average Order Value (AOV)
Bounce Rate / Site Speed
Email QA accuracy and on-time campaign launches
Why Join Us
Work across
four leading clean beauty brands
in a collaborative, fast-paced digital team.
Make an immediate impact on site performance and campaign execution.
Hybrid role with growth potential in
UX, product management,
or
digital marketing.
Be part of a
purpose-driven company
that values creativity, integrity, and results.
#J-18808-Ljbffr
Join
Astral Brands , a
purpose-driven leader in clean beauty
and the parent company of
PÜR, COSMEDIX, butter LONDON,
and
Aloette . We’re looking for a detail-oriented digital creator who knows Shopify inside and out and can bring campaigns to life both on-site and in Klaviyo. This
hybrid Atlanta-based role
is perfect for someone who thrives on building, testing, and optimizing DTC shopping experiences that make customers feel good.
About Astral Brands
Astral Brands is home to four purpose-driven beauty and skincare brands:
PÜR, COSMEDIX, butter LONDON,
and
Aloette . We’re passionate about creating best-in-class DTC experiences that deliver clinical results, cruelty-free confidence, and meaningful customer connections.
We’re looking for a tech-savvy, collaborative, and strategically minded specialist to elevate our site performance, conversion, and customer journey across our
Shopify Plus
storefronts.
Role Overview This role sits at the intersection of
site operations, email execution, and digital experience optimization . You’ll manage daily operations of our DTC websites, build promotional emails in
Klaviyo , and collaborate across teams to launch campaigns, implement CRO improvements, and ensure a seamless, high-performing shopping experience.
Key Responsibilities
Launch new products, bundles, and promotions; maintain product catalog accuracy and site navigation.
Update homepage, banners, collections, and landing pages in line with marketing calendars.
Collaborate with Marketing and Creative on campaign execution and brand storytelling.
Email Campaign Execution
Build and QA promotional and automated emails in
Klaviyo , ensuring links, imagery, and messaging align with on-site promotions.
Implement email designs provided by Creative.
Coordinate timing of sends with site updates to ensure consistency across channels.
Optimization & UX
Test and improve PDP layouts, navigation, and on-site search to drive
CVR, AOV,
and
UPT.
QA site experiences regularly across desktop and mobile for speed, accessibility, and consistency.
Partner with dev agencies and internal teams to implement UX enhancements and bug fixes.
Monitor site analytics and report on key metrics (conversion rate, bounce rate, return rate).
Identify friction points in the customer journey and recommend data-backed improvements.
Support SEO and A/B testing initiatives as part of the CRO roadmap.
Qualifications
2–4 years in
ecommerce operations, DTC merchandising,
or
digital marketing.
Hands-on proficiency in
Shopify Plus
(required).
Experience building emails in
Klaviyo
(preferred); no segmentation or automation management needed.
Familiarity with
GA4, Hotjar,
or similar analytics tools.
Strong understanding of
UX best practices
and conversion-focused design.
Bonus: basic knowledge of
HTML/CSS, schema,
or
Liquid templating.
Highly organized, collaborative, and detail-oriented — able to manage multiple brands and timelines.
Key Performance Indicators (KPIs)
Conversion Rate (CVR)
Average Order Value (AOV)
Bounce Rate / Site Speed
Email QA accuracy and on-time campaign launches
Why Join Us
Work across
four leading clean beauty brands
in a collaborative, fast-paced digital team.
Make an immediate impact on site performance and campaign execution.
Hybrid role with growth potential in
UX, product management,
or
digital marketing.
Be part of a
purpose-driven company
that values creativity, integrity, and results.
#J-18808-Ljbffr