The J.M. Smucker Co.
Senior Manager, Customer Commercialization
The J.M. Smucker Co., Orrville, Ohio, United States, 44667
Overview
Senior Manager, Customer Commercialization (CC). The CC team serves as a conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team. The Senior Manager CC owns the Joint Business Planning (JBP) for customers to enable category and customer growth and represents customer strategies to key internal constituents. They will translate National Go to Market Strategies (GTMS) into customer-specific activation and incorporate SBA targets into customer-level quotas and budgets. This position supports the Walmart Inc. (Walmart and Sam’s Club), Costco and Dollar Channel Teams for the Sweet Baked Snacks business.
Location : Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements : Hybrid - onsite a minimum of 9 days a month, primarily during core weeks as determined by the Company; may be more as business needs require
In This Role You Will Big Picture
Support the development of category and account growth opportunities and the long-term sales strategy of The J.M. Smucker Company (JMS)
Run Joint Business Planning based on assigned SBA customer roles
Identify and communicate customer roles and strategies within the SBA
Coordinate with internal functions
Engage with customer team
Tailor business driver initiatives to meet customer needs
Plan and set agendas for top-to-top meetings with key customers
Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
Validate assumptions against key metrics (ROI, on-strategy, etc)
Coordinate with necessary internal functions (Enterprise Activation/Commercialization, Revenue Growth Management, Customer Finance, etc)
Develop customer-level targets, budgets, and profit goals tied to customer JBP and coordinate with Manager/Director on final approval of customer-specific plans during the annual planning process
Inform Sales Planning and Target Setting, liaising with Leadership and cross-functional partners to guide recommendations
Own final approval of customer-specific plan
Work with Promotion Event Analytics/Sales Analyst to validate inputs and assumptions
Track progress against customer plan
Day to Day
Partner with sales leads (National Account Managers/Regional Sales Managers/Key Account Managers) and brokers to provide execution and communication support of JMS annual sales priorities
Lead ongoing analysis of business performance to support daily operations and monthly business reviews
Make commercial recommendations to improve both JMS and customer sales and margins to identify potential performance assumption issues and provide commercially viable recommendations
Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
Review customer sales performance, profitability and track against sales accuracy to influence demand forecasts
Assist in developing and delivering presentations focused both externally and internally
The Right Place for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Minimum Requirements What we are looking for:
Bachelor’s degree
7+ years of experience in the Consumer-Packaged Goods industry
Previous experience with JBP process
Previous experience and demonstrated understanding of an accrual-based trade system
Strong storytelling skills utilizing syndicated data (IRI or Nielsen) or customer-specific data
Strong strategic thinking and problem-solving skills
Ability to lead projects and initiatives while influencing cross-functional partners
Effective communication skills with the ability to influence
Drive for Results
Ability to manage ambiguity & complexity
Curiosity and a commitment to continuous learning
Strong analytical skills (Excel, Word, PowerPoint): experience pulling, analyzing and drawing insights from consumption data (Nielsen)
Ability to travel ~25%
Additional skills and experience
HQ customer marketing or cross-functional experience
Learn More About Working At Smucker
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
Follow us on
LinkedIn
#J-18808-Ljbffr
Location : Orrville, OH (Close proximity to Cleveland/Akron)
Work Arrangements : Hybrid - onsite a minimum of 9 days a month, primarily during core weeks as determined by the Company; may be more as business needs require
In This Role You Will Big Picture
Support the development of category and account growth opportunities and the long-term sales strategy of The J.M. Smucker Company (JMS)
Run Joint Business Planning based on assigned SBA customer roles
Identify and communicate customer roles and strategies within the SBA
Coordinate with internal functions
Engage with customer team
Tailor business driver initiatives to meet customer needs
Plan and set agendas for top-to-top meetings with key customers
Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
Validate assumptions against key metrics (ROI, on-strategy, etc)
Coordinate with necessary internal functions (Enterprise Activation/Commercialization, Revenue Growth Management, Customer Finance, etc)
Develop customer-level targets, budgets, and profit goals tied to customer JBP and coordinate with Manager/Director on final approval of customer-specific plans during the annual planning process
Inform Sales Planning and Target Setting, liaising with Leadership and cross-functional partners to guide recommendations
Own final approval of customer-specific plan
Work with Promotion Event Analytics/Sales Analyst to validate inputs and assumptions
Track progress against customer plan
Day to Day
Partner with sales leads (National Account Managers/Regional Sales Managers/Key Account Managers) and brokers to provide execution and communication support of JMS annual sales priorities
Lead ongoing analysis of business performance to support daily operations and monthly business reviews
Make commercial recommendations to improve both JMS and customer sales and margins to identify potential performance assumption issues and provide commercially viable recommendations
Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans
Review customer sales performance, profitability and track against sales accuracy to influence demand forecasts
Assist in developing and delivering presentations focused both externally and internally
The Right Place for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Minimum Requirements What we are looking for:
Bachelor’s degree
7+ years of experience in the Consumer-Packaged Goods industry
Previous experience with JBP process
Previous experience and demonstrated understanding of an accrual-based trade system
Strong storytelling skills utilizing syndicated data (IRI or Nielsen) or customer-specific data
Strong strategic thinking and problem-solving skills
Ability to lead projects and initiatives while influencing cross-functional partners
Effective communication skills with the ability to influence
Drive for Results
Ability to manage ambiguity & complexity
Curiosity and a commitment to continuous learning
Strong analytical skills (Excel, Word, PowerPoint): experience pulling, analyzing and drawing insights from consumption data (Nielsen)
Ability to travel ~25%
Additional skills and experience
HQ customer marketing or cross-functional experience
Learn More About Working At Smucker
Helping our Employees Thrive
Delivering on Our Purpose
Our Continued Commitment to Ensuring a Workplace for All
Follow us on
#J-18808-Ljbffr