Snowfire AI
This role focuses on driving user acquisition and business growth through AI-enhanced, data-driven digital marketing strategies. The Growth Marketing Specialist will lead our full-stack marketing efforts, developing targeted campaigns across the entire customer journey, from awareness to conversion and retention. They will harness an ecosystem of cutting-edge AI marketing tools to create, optimize, and scale our marketing initiatives. This role requires a technology-forward marketer who can seamlessly integrate various marketing platforms, AI tools, and analytics systems to build a cohesive, high-performing marketing engine. The ideal candidate combines strategic thinking with hands-on execution, balancing creative content development with rigorous testing and analysis to maximize ROI across all marketing channels.
Responsibilities
Execute Multichannel Campaigns
- Design and deploy high-converting digital marketing campaigns across platforms (Google, Meta, LinkedIn) targeting enterprise decision-makers, with full ownership of campaign performance and ROI measurement.
Leverage AI Marketing Tools
- Harness cutting-edge AI marketing solutions including Jasper, Clearscope, and Mutiny to automate content creation, enhance personalization, and scale messaging across customer segments.
Optimize Conversion Funnels
- Continuously analyze and refine the entire customer journey from awareness to conversion, implementing systematic A/B testing to improve landing pages, ads, and email sequences.
Build Data-Driven Strategies
- Create comprehensive marketing analytics dashboards that integrate cross-channel data, generating actionable insights to power strategic decisions and budget allocation.
Scale Customer Acquisition
- Identify and capitalize on high-performing channels, messages, and audience segments to systematically reduce CAC while increasing acquisition velocity and volume.
Skills
Technical Marketing Integration
- Proficiency with marketing technology stack implementation including CRM systems, marketing automation platforms, analytics tools, and AI marketing solutions.
Analysis & Optimization
- Strong analytical capabilities with experience turning complex marketing data into actionable insights using tools like Google Analytics, Amplitude, or Mixpanel.
AI-Enhanced Content Creation
- Ability to use AI tools to efficiently create, optimize, and scale marketing content across channels while maintaining brand voice and messaging consistency.
Conversion Rate Optimization
- Expert knowledge of CRO methodologies and testing frameworks to systematically improve marketing performance through iterative experimentation.
Cross-functional Collaboration
- Excellent communication skills with the ability to work effectively alongside sales, product, and executive teams to align marketing efforts with company objectives.
Qualifications
3+ years experience running digital marketing campaigns with demonstrable ROI, preferably in B2B SaaS or enterprise technology
Proven track record of successfully implementing AI-powered marketing tools and automations to achieve measurable business outcomes
Experience with enterprise customer segmentation and persona development for targeting high-level decision-makers
Bachelor's degree in Marketing, Business, or related field, with additional certifications in digital marketing platforms
Experience in the data analytics, business intelligence, or enterprise software industry highly preferred
Bonus Points
Content Creation: Jasper, Copy.ai, ChatGPT, Kafkai
Personalization: Mutiny, Dynamic Yield, OneSpot
Workflow Automation: Zapier, Make, n8n
Transform Your Business Into an AI-Led Powerhouse #J-18808-Ljbffr
Responsibilities
Execute Multichannel Campaigns
- Design and deploy high-converting digital marketing campaigns across platforms (Google, Meta, LinkedIn) targeting enterprise decision-makers, with full ownership of campaign performance and ROI measurement.
Leverage AI Marketing Tools
- Harness cutting-edge AI marketing solutions including Jasper, Clearscope, and Mutiny to automate content creation, enhance personalization, and scale messaging across customer segments.
Optimize Conversion Funnels
- Continuously analyze and refine the entire customer journey from awareness to conversion, implementing systematic A/B testing to improve landing pages, ads, and email sequences.
Build Data-Driven Strategies
- Create comprehensive marketing analytics dashboards that integrate cross-channel data, generating actionable insights to power strategic decisions and budget allocation.
Scale Customer Acquisition
- Identify and capitalize on high-performing channels, messages, and audience segments to systematically reduce CAC while increasing acquisition velocity and volume.
Skills
Technical Marketing Integration
- Proficiency with marketing technology stack implementation including CRM systems, marketing automation platforms, analytics tools, and AI marketing solutions.
Analysis & Optimization
- Strong analytical capabilities with experience turning complex marketing data into actionable insights using tools like Google Analytics, Amplitude, or Mixpanel.
AI-Enhanced Content Creation
- Ability to use AI tools to efficiently create, optimize, and scale marketing content across channels while maintaining brand voice and messaging consistency.
Conversion Rate Optimization
- Expert knowledge of CRO methodologies and testing frameworks to systematically improve marketing performance through iterative experimentation.
Cross-functional Collaboration
- Excellent communication skills with the ability to work effectively alongside sales, product, and executive teams to align marketing efforts with company objectives.
Qualifications
3+ years experience running digital marketing campaigns with demonstrable ROI, preferably in B2B SaaS or enterprise technology
Proven track record of successfully implementing AI-powered marketing tools and automations to achieve measurable business outcomes
Experience with enterprise customer segmentation and persona development for targeting high-level decision-makers
Bachelor's degree in Marketing, Business, or related field, with additional certifications in digital marketing platforms
Experience in the data analytics, business intelligence, or enterprise software industry highly preferred
Bonus Points
Content Creation: Jasper, Copy.ai, ChatGPT, Kafkai
Personalization: Mutiny, Dynamic Yield, OneSpot
Workflow Automation: Zapier, Make, n8n
Transform Your Business Into an AI-Led Powerhouse #J-18808-Ljbffr